Head of Marketing and Business Intelligence
Foodonclick.com
Total years of experience :14 years, 9 Months
• Leading PPC, Social Media, Offline, Business Intelligence, Design and Content units and directly reporting to CEO.
• Developing marketing strategies to achieve brand establishment; improving KPIs, escalating website traffic, user database
and revenue growth.
o Achieved 150% year on year growth in orders o 100% increase in user database
o 25% increase in user activeness and frequency
• Responsible for marketing plan and budget. o +2m USD annually
• Optimizing and performance tracking of online channels as SEM, Mobile, Affiliate, Retargeting, Social Media, Emailing and offline channels as OOH, Print, Events, PR.
• Reporting and building the structure of web analytics tools as Google Analytics and Omniture.
• Supporting Product Team by conducting customer surveys and A/B tests to understand customer journey and behavior.
• Developing partnerships with well known brands to create co-marketing opportunities.
www.avansas.com is the largest e-commerce website satisfying office supply needs of small and medium businesses in Turkey.
• Performance tracking of digital channels and KPIs for: SEM, SEO, Mobile, Display, Affiliate channels.
• Marketing budget planning and management.
• Preparing customer analyses in terms of their purchasing behavior and deducting key insights to use in marketing activities. Improving user experience.
• Weekly reporting of activity and sales performance to board and top management.
• Creating promotions, activities and partnerships via online and offline marketing channels to meet sales targets.
• Managing online and offline marketing activities to meet monthly sales targets and KPIs.
• Understanding current and potential customers, making customer segmentation and targeting.
• Giving customer focused decisions, developing promotions and researching external opportunities.
• Management of events, daily newsletter and social media accounts.
• Close relationship with Westwing Germany Headquarters, giving guidance to online marketing activities.
• Supporting PR activities, driving relationship with agencies.
Leading Market Research and Customer Insight Projects.
Prepare daily, monthly and annual data analyses and provide in house counseling to business units. Forecasting future sales of the products.
Supporting marketing team with global and local reports in pharmaceutical sector. Organizing and making presentations to marketing/sales groups about current trends and developments in sector and competitive environment.
Erasmus Program
