عماد HAMRA KROUHA

• In charge of region’s corporate sales and underwriting performance reporting ($250m premium)
• Cross functional team coordinator supporting services to increase quality of KPIs score by 25%
• Preparation of broker, customer and marketing events and initiatives internally and externally
• Implementer of regional optimization programme resulting by a 30% increase of renewals
• Lead on strategic integration projects in operations, sales, distribution and underwriting
• Integrated in 2012 the regional talent rotation program and coached by MEA executive leaders

• Member of CEO’s Middle East Executive Team on strategy definition and implementation
• Organiser of Middle East business and strategy reviews and in charge of actions follow-up
• Pre and Post acquisition ($60m) claims and underwriting audits in Middle East branches
• Support to personal and commercial lines underwriting on data analysis and reports
• Coordination of Middle East business unit sales strategy and pipeline for corporate business
• International programmes support and follow up of premium collection in Middle East hub

Working for Major French companies such ass: EDF, LA POSTE, AREVA, SNCF, CDC

• Management of strategic business projects (worth $20m in total) and team coordination
• Supported conception, evolution and deployment of monitored corporate finance applications
• Secured alignment of key business rules with corporate finance requirements and processes
• Helped in definition of functional and financial schemes prior to deployment of ERP solutions
• Defined management and accounting structures for large financial organisations and structures
• Formalized an associated cost model on an analytical accounting framework
• Creation of dashboards and indicators for executive committee and board of directors
• Conducted change policy for a major financial group during the implemention of an internal cross functional IT solution

• Performed different audit works on internal organizations and international subsidiaries (England, Canada, Croatia); resulting in increase of operational margin by 10%
• Evaluated risks and leverages in order to minimize financial costs on operational projects
• Provided methodological support on financial aspects of the group pricing procedures
• Followed-up projects and management recommendations to teams and project leaders

• Managed financial analysis and reporting for group purchasing department (100 M€) including monthly, quarterly and year-end reporting and analysis
• Worked cross functionally to co-ordinate and control labour cost efficiency HR program
• Assisted preparation of monthly management accounts and management reporting
• Prepared consolidation of analytical structure for business units forecasts following on SAP
• Oversaw capital expenditure and commitment tracking to ensure compliance with budget; this resulted in a reduction of operational expenses by 5% versus financial targets

• Prepared year-end account and annual budgets (10 M€ / 150 staffed persons)
• Elaborated Budget forecasts and reforecasts along the corporate financial cycle
• Ensured completion of billing and accurate monthly revenue recognition
• Participated in regular business reviews and production meetings to follow financial indicators
• Ensured overall integrity of the financial accounts by day-to-day controls are effective and that account reconciliations are up to date