ECommerce Advisor
World Bank
Total years of experience :17 years, 7 Months
Several organizations - Project based
Plan and Manage elements of Brands/ Products/ Services launch process
including value proposition articulation, development, execution of go-to-
market plans and internal organizational readiness
•Co-operate with organization stakeholders to frame marketing plans,
strategic analysis, competition, positioning, messaging, tactics and budget.
•Conduct research, analyze market trends and recommend changes to
marketing and business development strategies based on analysis and
feedback.
•Tailor brand stories, positioning, brand messaging and communication plans
•Coach organization teams to adopt Market oriented methodologies, apply
all relevant Marketing processes to meet business goals and develop
maximum customer reach through relevant marketing channels
•Asses, control post-implementation results and support detailed reports for
ROI, retrospectives in addition to future recommendations
Develop strategies and tactics to get the word out about PFEG and drive qualified traffic • to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Lead team to achieve organizational goals and monitor the development of their resource plan closely
Formulate and execute strategic Marketing plan including all year round activities to achieve targets set by
management.
Design and implement comprehensive marketing strategies to create awareness of the company’s
Bancassurance products and services.
• Conduct market research to keep abreast of trends and competitor’s marketing movements
Ensure attractiveness, competitiveness and consistency of the product range, and implementing required
evolution through the Marketing action plan
• Provide tools and materials to enable the sales team to function effectively
Monitor, evaluate and report on campaign results and tests across all portfolios to ensure key acquisitions KPIs
are being met
• Create and maintain strong brand leveraging
• Control budgets and allocate resources in order to ensure that planned objectives are met
Develop and lead the marketing team that avails new concepts, channels and partners to position business as a
market leader.
• Plan marketing and branding objectives for Yellow Pages brands and products.
• Study, plan and expand product solutions and offerings.
• Prepare marketing strategies, budgeting and pricing alongside other company executives and staff.
Analyze market trends and recommend changes to marketing and business development strategies based on
analysis and feedback.
• Oversee creation and delivery of press releases, advertisements, and other marketing materials.
Gather and analyze customer insight in regards to Yellow pages products, services and endure optimum service
delivery.
Nurture and enrich all external perceptions of the company and growth of market share.
• Lead all areas of content generation and production across all media platforms.
Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution
framework and strategic plan on identified opportunities.
•Develop and lead the marketing team that develops and executes new concepts, business models, channels
and partners to position business as innovator and leader.
Publish weekly articles on Market needed businesses skills and new business trends
• to take ownership of the assigned product line in all business aspects
• Recognize and manage the product through the complete product life-cycle
Responsible for the front -end marketing work applications, competitive assessments, customer needs,
international impact, etc.) to assure that a new product is justifiable to the business and meets the company
established goals
• Responsible to develop, manage and conduct new field product introductions
Identifying target markets / applications to optimize the new product, and developing promotion and
requirements necessary for a smooth and fast acceptance of the product in the market
• Provide required on-going support for field sales, customer / technical service and training departments
• Assess and provide needed competitive intelligence.
• Marketing Team management
• Products innovation
• Project & product Management
• Market research
• Business and marketing plans drafting and execution
• Market & competitors Analysis
• Business Development
Projects | Djeezy TR | M-Health | Multi no-Sim | LBMS | Website Revamp & Marketing collateral |
Short term project
• Company and products branding
• Market research
• Products innovation
• Marketing plans development
• Market and competitor Analysis
Short term project
• Company and products branding
• Market research
• Products innovation
• Marketing plans development
• Market and competitor Analysis
• Instruct Advertising & Design concepts
• Instruct Design & multimedia on various platforms
• Ensure consistent brand messaging
• Work collaboratively with the sales team
• Market and competitor Analysis
• Coordinate presence at industry trade shows, including logistics and public speaking opportunities
• Interpreting the client's business needs and developing design briefs
• Using innovation to redefine a design brief and meet the constraints of cost, time and client
• Contributing ideas and design artwork to the overall brief
• Working consistently in a team, with print & production houses, copywriters, other designers, account
executives, website designers and marketing specialists
• Understand business needs and support team in executing projects according to design briefs
• Design Printed and multimedia materials for company customers
• Deliver project based design training courses
• Support company's business development team
• Perform all administrative tasks needed to facilitate business development deals
• Draft of correspondence
• Coordinating and scheduling meetings
•Maintain relationships with clients and potential business partners in an effort to promote a climate that
•facilitates future sales for the organization
English Language and Literature, BA