Bayt.com

Submitting more applications increases your chances of landing a job.

Here’s how busy the average job seeker was last month:

Opportunities viewed

Applications submitted

Keep exploring and applying to maximize your chances!

Looking for employers with a proven track record of hiring women?

Click here to explore opportunities now!
We Value Your Feedback

You are invited to participate in a survey designed to help researchers understand how best to match workers to the types of jobs they are searching for

Would You Be Likely to Participate?

If selected, we will contact you via email with further instructions and details about your participation.

You will receive a $7 payout for answering the survey.


User unblocked successfully
Iman El Wasifi, ECommerce Advisor

Iman El Wasifi

ECommerce Advisor·World Bank

Egypt

Diploma, International Marketing

Work experience

Total years of experience: 19 years, 7 months

ECommerce Advisor

August 2021 - Present

World Bank

Cairo, Egypt

August 2021 - Present

Company industry:
Other Business Support Services
Job role:
Consulting

Marketing Consultant

January 2014 - Present

Various organizations (ME)

Cairo, Egypt

January 2014 - Present

Several organizations - Project based
Plan and Manage elements of Brands/ Products/ Services launch process
including value proposition articulation, development, execution of go-to-
market plans and internal organizational readiness
•Co-operate with organization stakeholders to frame marketing plans,
strategic analysis, competition, positioning, messaging, tactics and budget.
•Conduct research, analyze market trends and recommend changes to
marketing and business development strategies based on analysis and
feedback.
•Tailor brand stories, positioning, brand messaging and communication plans
•Coach organization teams to adopt Market oriented methodologies, apply
all relevant Marketing processes to meet business goals and develop
maximum customer reach through relevant marketing channels
•Asses, control post-implementation results and support detailed reports for
ROI, retrospectives in addition to future recommendations
Company industry:
Journalism
Job role:
Marketing and PR

Marketing Manager

March 2019 - March 2020

Property Finder

Cairo, Egypt

March 2019 - March 2020

Develop strategies and tactics to get the word out about PFEG and drive qualified traffic • to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Lead team to achieve organizational goals and monitor the development of their resource plan closely
Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Marketing Manager

February 2018 - July 2018

QNB Al AHLI LIFE

Cairo, Egypt

February 2018 - July 2018

Formulate and execute strategic Marketing plan including all year round activities to achieve targets set by
management.
Design and implement comprehensive marketing strategies to create awareness of the company’s
Bancassurance products and services.

• Conduct market research to keep abreast of trends and competitor’s marketing movements
Ensure attractiveness, competitiveness and consistency of the product range, and implementing required
evolution through the Marketing action plan
• Provide tools and materials to enable the sales team to function effectively
Monitor, evaluate and report on campaign results and tests across all portfolios to ensure key acquisitions KPIs
are being met
• Create and maintain strong brand leveraging
• Control budgets and allocate resources in order to ensure that planned objectives are met
Develop and lead the marketing team that avails new concepts, channels and partners to position business as a
market leader.
Company industry:
Insurance & TPA
Job role:
Marketing and PR

Marketing Manager

November 2014 - January 2018

Egypt Yellow Pages

Cairo, Egypt

November 2014 - January 2018

• Plan marketing and branding objectives for Yellow Pages brands and products.
• Study, plan and expand product solutions and offerings.
• Prepare marketing strategies, budgeting and pricing alongside other company executives and staff.
Analyze market trends and recommend changes to marketing and business development strategies based on
analysis and feedback.
• Oversee creation and delivery of press releases, advertisements, and other marketing materials.
Gather and analyze customer insight in regards to Yellow pages products, services and endure optimum service
delivery.
Nurture and enrich all external perceptions of the company and growth of market share.
• Lead all areas of content generation and production across all media platforms.
Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution
framework and strategic plan on identified opportunities.

•Develop and lead the marketing team that develops and executes new concepts, business models, channels
and partners to position business as innovator and leader.
Company industry:
Advertising
Job role:
Marketing and PR

News Editor

January 2014 - December 2015

Tahrir News Paper

Cairo, Egypt

January 2014 - December 2015

Publish weekly articles on Market needed businesses skills and new business trends
Company industry:
Journalism
Job role:
Writing and Journalism

Enterprise Senior Product Marketer

May 2012 - January 2014

Cequens

Cairo, Egypt

May 2012 - January 2014

• to take ownership of the assigned product line in all business aspects
• Recognize and manage the product through the complete product life-cycle
Responsible for the front -end marketing work applications, competitive assessments, customer needs,
international impact, etc.) to assure that a new product is justifiable to the business and meets the company
established goals
• Responsible to develop, manage and conduct new field product introductions
Identifying target markets / applications to optimize the new product, and developing promotion and
requirements necessary for a smooth and fast acceptance of the product in the market
• Provide required on-going support for field sales, customer / technical service and training departments
• Assess and provide needed competitive intelligence.
Company industry:
Telecommunications
Job role:
Marketing and PR

VAS Marketing Team Leader

April 2010 - April 2012

ISS

Cairo, Egypt

April 2010 - April 2012

• Marketing Team management
• Products innovation
• Project & product Management
• Market research
• Business and marketing plans drafting and execution
• Market & competitors Analysis
• Business Development

Projects | Djeezy TR | M-Health | Multi no-Sim | LBMS | Website Revamp & Marketing collateral |
Company industry:
Telecommunications
Job role:
Marketing and PR

Senior Marketing Specialist

November 2009 - April 2010

Tagipedia

Cairo, Egypt

November 2009 - April 2010

Short term project
• Company and products branding
• Market research
• Products innovation
• Marketing plans development
• Market and competitor Analysis
Company industry:
Telecommunications
Job role:
Marketing and PR

Senior Marketing Specialist

November 2009 - April 2010

Tagipedia

Cairo, Egypt

November 2009 - April 2010

Short term project
• Company and products branding
• Market research
• Products innovation
• Marketing plans development
• Market and competitor Analysis
Company industry:
Telecommunications
Job role:
Marketing and PR

Senior Marketing Specialist & Design Instructor

July 2008 - September 2009

New Horizons

Cairo, Egypt

July 2008 - September 2009

• Instruct Advertising & Design concepts
• Instruct Design & multimedia on various platforms
• Ensure consistent brand messaging
• Work collaboratively with the sales team
• Market and competitor Analysis
• Coordinate presence at industry trade shows, including logistics and public speaking opportunities
Company industry:
Primary, Prep, & Secondary School
Job role:
Marketing and PR

Senior Graphic and Multi Media Designer

April 2008 - April 2009

Think CPD (Currently Lee brown)

Cairo, Egypt

April 2008 - April 2009

• Interpreting the client's business needs and developing design briefs
• Using innovation to redefine a design brief and meet the constraints of cost, time and client
• Contributing ideas and design artwork to the overall brief
• Working consistently in a team, with print & production houses, copywriters, other designers, account
executives, website designers and marketing specialists
Company industry:
Graphic Design
Job role:
Design, Creative, and Arts

Graphic Designer & Part Time Instructor

September 2007 - April 2008

Moody Media House

Cairo, Egypt

September 2007 - April 2008

• Understand business needs and support team in executing projects according to design briefs
• Design Printed and multimedia materials for company customers
• Deliver project based design training courses
Company industry:
Advertising
Job role:
Design, Creative, and Arts

Business Development coordinator

January 2006 - November 2006

Kotob Arabia

Cairo, Egypt

January 2006 - November 2006

• Support company's business development team
• Perform all administrative tasks needed to facilitate business development deals
• Draft of correspondence
• Coordinating and scheduling meetings
•Maintain relationships with clients and potential business partners in an effort to promote a climate that
•facilitates future sales for the organization
Company industry:
Journalism
Job role:
Marketing and PR

Education

Cambridge Marketing College (CIM)

July 2014

July 2014

Diploma, International Marketing

United Kingdom

Cambridge Marketing College

May 2014

May 2014

High school or equivalent, Strategic Marketing

Egypt

ESLSCA

January 2010

January 2010

Master's degree,

Ain Shams UniversityYAT

June 2006

June 2006

Bachelor's degree, Arts of English Literature

Egypt

English Language and Literature, BA

Skills

Content Writing
Expert
Content Writing
Expert
Budgeting
Expert
Budgeting
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Agile Project Management
Expert
Agile Project Management
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
BUDGETING
Expert
BUDGETING
Expert
COMPETITIVE ANALYSIS
Expert
COMPETITIVE ANALYSIS
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MARKETING
Expert
MARKETING
Expert
MATERIALS MANAGEMENT
Expert
MATERIALS MANAGEMENT
Expert
WEB SITE PRODUCTION
Expert
WEB SITE PRODUCTION
Expert
Content Writing
Expert
Content Writing
Expert
Budgeting
Expert
Budgeting
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing Communications
Expert
Marketing Communications
Expert
Agile Project Management
Expert
Agile Project Management
Expert

Languages

Arabic
Expert
English
Expert
French
Intermediate

Training and Certifications

Certifications
Google Ads Video Certification
Dec 2019
Google Ads Search Certification
Dec 2019
Google Ads Display Certification
Dec 2020
Google Shopping Ads Certification
Jan 2020
Google Analytics Individual Qualification
Jan 2020