Marketing Specialist
Spinneys Qatar
Total years of experience :16 years, 4 Months
-Develop and conduct promotional and marketing initiatives.
-Design, prepare and manage promotional and marketing initiatives .
-Work with media to coordinate advertising plan/schedule.
-Manages project budget and reporting.
-Interfaces in the development of marketing plans to include direct mail, advertising, web site, social media...
-Work with agencies or media buyers to develop advertising placement plans; develop and manage plans internally when possible and appropriate.
Working in the Trade Marketing Division for a well Known Chocolate Brand and involved in its product image, pricing and promotions..
Duties:
-Develop and execute a yearly marketing calendar in partnership with the sales and in sight team.
-Ensuring profit targets are achieved, margins maintained and expenses controlled.
-Planning and developing the brand.
-Track the sales, pricing, & distribution.
-Determine & Launching of new products..
-Monitor underperforming products.
-Work closely & daily with the Sales team, merchandisers.
-Monitoring of product merchandising to make sure the right product Planogram is applied in different outlets.
-Conduct different sampling activities to create awareness of seasonal, occasional or new products.
-Ensure brand consistency and image.
-Conduct different promotions based on certain product or market needs.
-Set monthly shipment orders.
Handling Al-Akhbar Daily Newspaper, Handling portfolio of advertising agencies and clients.
Handles media and suppliers' relationship.
Sales visits and PR.
Attend events and press conferences.
Controls stat/ monitoring.
Signs booking orders and dispatches them to booking department.
Manages customers account, at the same time marketing catalogues and internet shoppin..g
Manages accounts, ensuring that client expectations are identified, documented and fulfilled.
Supports the Account Manager in day-to-day account handling
Analyses client input and, together with data resulting from research, produces full communications plans.
Develops and implements procedures to ensure the smooth running of client accounts.
Identifies potential opportunities for account growth and new business.