Senior Segments Manager
BURGAN BANK
Total years of experience :15 years, 9 Months
• Develop project plans, profitability analysis and liaise with concerned parties
• Setting marketing budget and tracking expenses
• Develop new / revamped segment strategy of products & services
• Develop, create and implement existing/new SOPs related to draws, product development/enhancement
• Develop & execute seasonal/tactical campaigns for business growth and revenue income for the managed segments
• Manage, develop and/or revamp tailored products and services based on market research and customer expectations
• Handling set projects in terms of marketing channels, attractive artworks and define press releases
• Develop sales & marketing campaigns
• Regular monitoring of the managed segments portfolio as well as understanding in-depth reasoning to periodic changes
• Setting KPI’s based on yearly performances and in coordination with MIS
• Monitor & identify new means of digital marketing and traditional advertising according to market trends
• Periodic testing of the banks products and services to branches
• Create and provide post campaign results
• Set marketing campaigns based on customer segmentation level
• Create and develop training materials, conduct training for staff on new and/or revamped products and offerings
• Brainstorm new and creative growth strategy
• Developing feasibility analysis, project time lines, CBK and internal management approvals in determining the set goals expectations
• Understanding portfolio changes and develop campaigns with respect to change and expectations
Planning and setting clear objectives (Promotion strategy, Engagement strategy, Conversion strategy)
Development of brand awareness and online reputation
Cultivation of leads and potential sales
Promote content through social advertising (Engaging, Informative & Promotion)
Content Management: Develop, create and set social media calendar posts in align to the bank’s strategy
Evaluate and monitor monthly social media reports (impressions, CTR, likes)
Measure and report performance of all digital campaigns, and assess against goals (ROI & KPIs)
• Develop change of customer value proposition based on market trend
• Create and develop promotional campaigns as well as track/monitor campaign results
• Develop marketing strategies on products and services related to the segment
• Develop and maintain segment business plan, monitor and report segment performance and status according to standard reporting procedure
• Develop and maintain different marketing procedures for the products and services of the segment and ensures the effective launch of new products, services due plans in the segments
• Assist in brand building activities for managed segments
• Participation in various cross-function committees/teams for multiple purposes to achieve optimal cooperation and to assume seamless quality service
• Creating sales strategy to increase account portfolio
• liaising with third parties through tie-ups and long-term partnerships
• Seasonal tactical campaigns and competitions to customers and branches
• Management of the banks social media channels
• Conducting marketing/sales events to increase potential customer database, build brand/account awareness as well as acquire new CIFs
• Conducting the banks account draws in coordination with representative Ministry of Commerce
• Monitor competitive banking products and services in the local, regional and international market
• Attract new business opportunities and target entities in both governmental and private sectors
• Develop and manage business relationships and ensure retention of total client assets and net grow in relationship
• Review research provided on prospects to determine appropriate tactics to initiate contacts
• Gap product and service identification by analyzing the market dynamic trends
• Catering to organizations financial activities and management of their corporate/personal accounts
• Plan and organize events by catering the banks products and services to prospects
• Creating and developing tactical and long term campaigns with concerned parties
• Launching an exclusive limited edition period card in relation to national and liberation day(15/5/15)
• Plan, assist, organize and manage sponsored events in terms of venue, decoration, product type promotion and branding
• To coordinate with concerned departments and liaise with them for business prospects
- Ensure selling of musicians work (Music / souvenirs
- Categorizing artists in terms of CDs / Videos/ DVDs / Games
- Help search and put to order requests for customers on: Specific artists, games, movies etc.
