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Imane Karim, Marketing Manager

Imane Karim

Marketing Manager·Edenred

France

Master's degree, Double Master's Degree in Strategic & Operational Marketing

Work experience

Total years of experience: 7 years, 6 months

Marketing Manager

September 2021 - September 2024

Edenred

Paris, France

September 2021 - September 2024

Spearheaded the go-to-market strategy for electric mobility solutions, driving corporate fleet adoption and expanding market share Developed and executed comprehensive marketing roadmaps, increasing brand visibility by20% Revitalized the digital strategy for a diverse brand portfolio, resulting in a 15% increase in online engagement Orchestrated web and press content plans, optimizing communications for B2B and B2C audiences Led the management of operational marketing tools, including websites and CRM systems, improving customer experience by streamlining processes
Company industry:
Financial Services

Marketing Manager

September 2021 - August 2024

Edenred

Paris, France

September 2021 - August 2024

Developed go-to-market strategy for electric mobility solutions for corporate fleets Designed and implemented marketing roadmaps & action plans Revamped the digital strategy for the brand portfolio Defined web and press content plans Managed operational marketing tools (websites, CRM, etc.)
Company industry:
Financial Services
Job role:
Marketing and PR

Global Project Manager

September 2018 - August 2021

TotalEnergies

Paris, France

September 2018 - August 2021

Drove the development and implementation of global marketing strategies for automotive lubricants across 4 key regions (Europe, Africa, Asia-Pacific, and the Americas) Collaborated with e-commerce giants (Amazon, Alibaba, etc.), launching high-impact digital marketing campaigns that boosted sales by30% Developed innovative B2B/B2C marketing tools and communication plans to enhance customer outreach and retention Led cross-functional teams to coordinate industrial and commercial rollouts, ensuring seamless execution across subsidiaries Delivered engaging presentations for project committees and led global webinars, positioning the company as a thought leader in the industry
Company industry:
Oil & Gas
Job role:
Marketing and PR

Marketing Research and Analysis Officer

September 2017 - April 2018

Association "Les Climats du vignoble de Bourgogne"

Dijon, France

September 2017 - April 2018

Led market research projects, gathering quantitative and qualitative data on tourist preferences across multiple regions to inform strategic decisions Developed tailored tourism offers based on segmented consumer groups, resulting in enhanced customer satisfaction Partnered with institutional stakeholders to propose innovative strategies for promoting itinerant tourism, improving overall brand visibility
Languages
English: Bilingual French: Bilingual Arabic: Native Spanish: Intermediate Turkish: Intermediate German: Pre-Intermediate
Company industry:
Tourism, Museum, & Cultural

Junior Brand Manager

January 2017 - June 2017

Mercedes-Benz

Casablanca, Morocco

January 2017 - June 2017

Conducted thorough market research to analyze consumer insights, guiding product development and branding strategies for new vehicle models Collaborated with R&D teams to improve product features, leading to increased customer satisfaction and sales Created innovative sales support materials for the commercial team, driving a 10% improvement in vehicle sales
Company industry:
Automotive Dealership & Distributor

Trade Marketing Intern

May 2016 - July 2016

Royal Air Maroc

Rabat, Morocco

May 2016 - July 2016

Managed website content and launched targeted email marketing campaigns that increased lead generation by 25% Assisted in the launch of customer loyalty programs, improving customer retention and engagement Collaborated with cross-functional teams to create impactful marketing campaigns, driving brand awareness across key markets
Company industry:
Airlines

Education

IAE Dijon

June 2019

June 2019

Master's degree, Double Master's Degree in Strategic & Operational Marketing

France

École Nationale De Commerce Et De Gestion - Settat

June 2019

June 2019

Diploma, Business And Marketing

Morocco

Skills

Project Management
Expert
Project Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Building Brand Awareness
Expert
Building Brand Awareness
Expert
Go to market Strategy
Expert
Go to market Strategy
Expert
Product Marketing
Expert
Product Marketing
Expert
BUSINESS TO BUSINESS
Expert
BUSINESS TO BUSINESS
Expert
CUSTOMER EXPERIENCE
Expert
CUSTOMER EXPERIENCE
Expert
GO-TO-MARKET STRATEGY
Expert
GO-TO-MARKET STRATEGY
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
SALES
Expert
SALES
Expert
MARKET SHARE
Expert
MARKET SHARE
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
MARKETING STRATEGIES
Expert
MARKETING STRATEGIES
Expert
PRESENTATIONS
Expert
PRESENTATIONS
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Project Management
Expert
Project Management
Expert
Go-to-market strategy
Expert
Go-to-market strategy
Expert
UX/UI
Expert
UX/UI
Expert
Brand Strategy
Expert
Brand Strategy
Expert
Data Analysis
Expert
Data Analysis
Expert
Design Thinking
Expert
Design Thinking
Expert
BUSINESS TO BUSINESS
Expert
BUSINESS TO BUSINESS
Expert
CUSTOMER EXPERIENCE
Expert
CUSTOMER EXPERIENCE
Expert
GO-TO-MARKET STRATEGY
Expert
GO-TO-MARKET STRATEGY
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
SALES
Expert
SALES
Expert
MARKET SHARE
Expert
MARKET SHARE
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
MARKETING STRATEGIES
Expert
MARKETING STRATEGIES
Expert
PRESENTATIONS
Expert
PRESENTATIONS
Expert
BUSINESS TO BUSINESS
Expert
BUSINESS TO BUSINESS
Expert
CUSTOMER EXPERIENCE
Expert
CUSTOMER EXPERIENCE
Expert
GO-TO-MARKET STRATEGY
Expert
GO-TO-MARKET STRATEGY
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
SALES
Expert
SALES
Expert
MARKET SHARE
Expert
MARKET SHARE
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
MARKETING STRATEGIES
Expert
MARKETING STRATEGIES
Expert
PRESENTATIONS
Expert
PRESENTATIONS
Expert

Languages

Arabic
Native Speaker
English
Expert
French
Native Speaker
Spanish
Intermediate
Turkish
Intermediate
German
Beginner

Hobbies

  • Travel & Cultural Exploration
  • Public Speaking
  • Photography