imane mastfi

Manager Market Research (October 15 - April 17).
Senior Market Research Analyst (February 11 - December 11 & February 13 - September 15).
Market Research Analyst (November 09 - January 11), Dubai Cluster, Philip Morris Management Services (Middle East).

Improving business decision-making by providing relevant, timely and actionable insights and information about the consumer and the market place for the development, refinement and evaluation of business and marketing programs, including portfolio strategy, product development and go-to market campaigns. (covering Middle East, South East Asia and some Africa).

Improving business decision-making by providing insights and information about the market place for the development, refinement and evaluation of business and marketing programs (covering the GCC, Iraq and Yemen).

Senior research
- Executed qualitative and quantitative projects from proposal to presentation.

Senior Research Executive (December 06 - April 08)
Research Executive (July 05 - November 06), ACNielsen Morocco.

 Develop the internal marketing plan for the Consumer Research department with management and team and consistently monitor it during the year according to market’s and clients’ dynamics.
 Manage clients from a variety of sectors: Colgate Palmolive, Lesieur Cristal, Beiersdorf, L'Oreal, LG, Pfizer, Sanofi Aventis, Wana, AXA and Visa.
o Smoothly execute qualitative and quantitative research projects from proposal to presentation.
o Conduct research studies related to Usage & Attitudes, Product Tests, Concept Tests, Full Mix Tests, Advertising Pre-tests, Pricing, Satisfaction Studies, and Brand Health Tracking.
 Train Junior Research Executives and supervise their work.