Imran Mohd Shamim Khan, Head of Ecommerce and Digital Marketing

Imran Mohd Shamim Khan

Head of Ecommerce and Digital Marketing

Kapico Group

Location
Kuwait
Education
Master's degree,
Experience
16 years, 10 Months

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Work Experience

Total years of experience :16 years, 10 Months

Head of Ecommerce and Digital Marketing at Kapico Group
  • Kuwait - Al Kuwait
  • My current job since March 2021

Building from scratch eCommerce website and positioning it at No.1 Spot as per Kuwait market.
Responsible to sketch new website, product management and integrate it end to end in all devices.
- Manage whole operation with sync with all department end to end( Last Mile logistic included)
- Responsible for P&L management, ancillary revenue and monetization
- Build Magento 2.3 website and Scaled it No.1 spot by selling in google, Meta Marketing.
- Build IOS and Andriod Flutter app for Vkool Kuwait/Oman which sells to HIGH NET INCOME bracket only
- Digital sales on google, meta with less acquisition cost and responsible for Branding.
- Head of CMS, Social Media, SEO and Digital marketing.

Ecommerce Head at Al-Bader Group WLL
  • Kuwait - Al Kuwait
  • December 2015 to February 2021

Evaluate industry players for Alliances manage the entire relationship including commercial, business arrangement and process/technology integration end to end (Acquisition, Marketplace, Logistic & Payment).
Responsible to create product for online Category and selling in multiple platform with ZERO Inventory Model
- Category Management for Online Business: E-Commerce, Tech, Payment & Services
- Responsible for P&L management, ancillary revenue and monetization
- Work on Trade Commercials and Retailer Incentive programs
- Drive Campaigns and Offers in coordination with brand partners
- Track Competition, Gather Market Intelligence and address the GAPS

Regional Manager
  • March 2012 to November 2015

Responsible for driving Acquisition and managing relationships with online cross border volumes of
4million+USD/per annum. Apart from acquisition also responsible for handling the compliance for PayPal
India(Mobilization, Conversion, Activation and Upsell) initiative to increase the revenue of the account.
Responsible for generation of USD700, 000 of revenues per annum from the newly acquired accounts.
Increase share of revenue through initiatives outlined without decreasing the pricing.
- Managed Marketplace Policy for South East Asia markets.
- APAC Lead for Counterfeit and Fraud Management over eBay's APAC CBT business
- Evaluate Top sellers/Large Merchants business in eBay
- Co-ordinating with Global Risk team on Global policies and explore the Impact over APAC CBT business
- Acquired merchants with very high repute and GMV from India
- Successfully increased business from C Mahindra, Infinite Shopping to 30% through PayPal initiative with no
hit on the average margin.
- Manage End to End on boarding of Merchants with Annual cross border revenue of 3million USD and above.
- Contributed more than 90% for the IN Large merchant`s Revenue.
- Contributed largely to the planning of “Go To Market” Strategy for IN Domestic Business of eBay India and
CBT
- Implemented easier onboard process for merchants thereby reducing the time required for merchants to start
accepting ebay as primary selling partner and PayPal as a Global Payment Gateway

Branch Manager at Indiamart Intermesh Ltd
  • India
  • December 2009 to March 2012
Senior Executive at Times Internet Ltd
  • India
  • May 2008 to November 2009

Subscription was a new channel that was formed with an Aim to acquire clients from the Open Market
through a Channel Sales Partner. HNIs were acquired by internal team, as a member of CORE team I was
responsible for acquiring HNI clients from competition and ensure that they start using our services Like
Domain Name, Mail Server, Hosting Server, e-tender, CRM etc.
-Responsible for Handling a Channel Partner New Sales and Upscaling old Accounts
- Consistently on target in spite of recession. Stood Number 1 for Collection 10lacs in a Single Month.
- Contributed more than 50% of the total value achievement for the region
- Stood 2nd
among 20 peers

Service Advisor at Auto Hangar India Pvt. Ltd
  • India
  • October 2005 to July 2006

Auto Hangar India Pvt. Ltd is leading Sales and Service centre of LCV Cars manufacturer Like Mercedes,
Lamborghini, Honda etc.
-Responsible for handling customer queries
-Acting as a common interface between manufacturing firm and service centre of Honda cars
-Had worked during July Flood in Mumbai and cleared approximately 30% car servicing and repair

Education

Master's degree,
  • at University of Mumbai
  • January 2008

-Marketing

Bachelor's degree, Automobile
  • at University of Mumbai
  • January 2005

Specialties & Skills

Online Services
Sales Online
Sales Coordination
Customer Service
Marketing Mix
MARKETING
E-COMMERCE
BRAND MANAGEMENT
CONVERSION
CUSTOMER RELATIONS
Google Analytics
Social Media Marketing
Digital Marketing
Social Media
Google Adwords

Languages

Arabic
Expert
English
Expert
Hindi
Expert
Urdu
Expert

Hobbies

  • Robotics
    Winner in IEEE Event