Mohamed Mahmoud, BTL Activation Manager

Mohamed Mahmoud

BTL Activation Manager

Elaraby group

Location
Egypt - Cairo
Education
High school or equivalent, Marketing Diploma,
Experience
20 years, 6 Months

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Work Experience

Total years of experience :20 years, 6 Months

BTL Activation Manager at Elaraby group
  • Egypt
  • My current job since January 2020

Developing the marketing activation plan for the company in line with company objectives.
•Coordinating marketing activation campaigns with other IMC departments.
•Overall responsibility for marketing activation section productivity in researching, presenting, and creating unique ideas for the company campaign.
•Monitor and report on effectiveness of marketing activation campaign and events.
•Setting, communicating and maintaining timelines and priorities on every project.
•Planning and budgeting all brands' Campaigns.
•Dealing with Production Companies and Malls and any targeted places for activations.

BTL Senior Activation at Elaraby group
  • Egypt
  • May 2016 to December 2019

Planning, budgeting, and reporting for events.
•Researching to identify opportunities for Campaigns.
•Planning campaigns layouts and program.
•Setting the budget plan for the campaign from the targeted places and scenario of the campaigns till the end of campaign...
•Coordinating events staffing requirements and briefings.
•Setting, communicating, and maintaining timelines and priorities on every project.
•Planning and budgeting all brands' Campaigns.
•Dealing with Production Companies and Malls and any targeted places for activations.

Marketing Instructor at Update Team (Student Activity)
  • January 2010 to September 2017

Develop instructional material for marketing trainees.
•Assist and coordinate with other workshops.
•Plan, schedule and provide training for marketing trainees.

BTL Activation Specialist at Elaraby group
  • Egypt
  • January 2014 to April 2016

Coordinating events staffing requirements and briefings.
•Executing and following up all marketing campaigns.
•Monitor all marketing campaigns and issue the necessary reports.
•Preparing and choosing the staff and preparing their uniforms.
•Follow up on all stages of preparation until starting the campaign.

Customer Service Representative at Vodafone Egyp
  • United Arab Emirates
  • April 2013 to December 2013

Respond promptly to Business Corporate inquiries
•Handle and resolve customer complaints. (Corporate Customer)
•Obtain and evaluate all relevant information to handle product and service inquiries.
•Direct requests and unresolved issues to the designated resource.
•Prepare and distribute customer activity reports.
•Communicate and coordinate with internal departments.

Marketing Assistant at our kids Stores
  • March 2013 to August 2013

Responsible for improving the relationship with the customer.
•Responsible for new ideas for the stores.
•Responsible for follow-up site.
•Responsible for the implementation of the marketing plan.
•Responsible for arranging and completing deals with schools and nurseries.

Broker Assistant at Helwan Co. for Securities Brokerage Financial
  • May 2009 to March 2010

Buying and selling securities for clients.

Data Entry Specialist at Trust Group, for building and constructions
  • September 2006 to May 2007

Compiled data and reviewed information for accuracy prior to input

Education

High school or equivalent, Marketing Diploma,
  • at Riti Academy(2013)
  • April 2023

Bachelor's degree, Bachelor's degree in commerce -Business
  • at Major- Cairo University
  • May 2011

Specialties & Skills

Budgeting
Operation
Activations
Campaign Management
Communications
BUDGETING
COORDINATING
RESEARCH
TIMELINES
PLANNING
BROKERAGE
SECURITIES (FINANCE)
WRITTEN ENGLISH
CAMPAIGN MONITOR
INTERNET RESEARCH
marketing communications
negotiation

Languages

English
Expert
Arabic
Expert

Training and Certifications

Coaching (Certificate)
Date Attended:
December 2022
Project Managment (Certificate)
Date Attended:
November 2022
Problem Solving (Certificate)
Date Attended:
April 2020

Hobbies

  • Reading