Imran Atta

Partner, GM Commercial, Brand Marketing Manager, GM Sales & Category, NSM,Sr. ABM, Other at HBBMI, Dairyland (Dayfresh Beverages), IFFCO Group, ZIL Ltd., Reckitt, Siemens, Other

• United Arab Emirates
• My current job since December 1998

I am an MBA with 22+ years of highly successful experience in FMCG / CPG including FOOD and NON-FOOD. Have worked on positions like HOD and General Manager.

I have headed two countries, UAE and Pakistan.

In UAE I have remained associated with IFFCO GROUP, and in Pakistan with Dairyland Pvt. Ltd. (Dayfresh Beverages), ZIL Ltd., Reckitt (RB) and Siemens.


INTERNATIONAL EXPOSURE:

Workshops and Meetings in Pakistan, Dubai and Europe including Copenhagen-Denmark, Sweden, Spain (Madrid, Aranda de Duerotm, Toledo and Barcelona), Switzerland, Germany and France.

ROLES MANAGED:

▪ General Manager Commercial - Integrated Marketing, Sales & Distribution, Trade Marketing, CS
▪ Divisional Head of Sales
▪ Regional Sales Head
▪ GM Sales and Trade Category Management
▪ Brand-Marketing Manager
▪ Country / National Sales Manager
▪ S.A. Brand Manager
▪ Regional Sales Manager
▪ Assistant Brand Manager
▪ Marketing Services Manager
▪ Other Roles

CATEGORIES MANAGED:

DAIRY & BEVERAGES:
Pasteurized and Ambient / UHT Milk Ranges, Yogurt, Ice Cream and Flavored Milk Ranges.

DRY FOOD:
Biscuits and Cookies, Snacks, Confectionery, Wafers, Edible Oil, Ghee, Shortening, Flour, Semolina, Pasta, Spices, Culinary / Condiments including Mayonnaise, Ketchup and Sauces.

FROZEN FOOD:
Ice Cream, Chocolates,   Margerine and Frozen Food including Meat, Sea-Food and Bakery Ranges.

CHILLED / FRESH FOOD, POULTRY:
Pasteurized Milk, Shakes, Fresh n Thawed Chicken with 3 days shelf life and Eggs.

PERSONAL CARE, BEAUTY CARE, HYGIENE, SKIN CARE, COSMETICS:
Beauty Soap, Face Wash, Hand Wash and Sanitizer etc.

HOME CARE:
Insecticides, Shoe Care, Lavatory Care, Floor Care, Detergent and Dish Care.

OTHER:
Cement, Housing and Time-share.

Attached is my CV. Recommendations given to me can be seen on my LinkedIn Profile:

http://ae.linkedin.com/in/imranatta

I can join on immediate basis.

Email: imran_atta@hotmail.com

Cell Phone + WhatsApp

+971 56 6452252

+92 321 1655555