Imran Dar

Oversee the commercial strategy for processed poultry products, including pricing, distribution, and promotional initiatives to maximize revenue and market share.

Lead cross-functional teams (sales, marketing, supply chain) to ensure alignment with business objectives and market trends.

Negotiate and manage supplier contracts, ensuring optimal cost structures and quality standards.
Conduct market analysis to identify growth opportunities, emerging trends, and competitor strategies.

Build and maintain strong relationships with key clients, stakeholders, and suppliers to drive long-term partnerships and business development.

Prepare financial forecasts, budgets, and performance reports to monitor business performance and identify areas for improvement.

Role: Brand Development, Distribution, Budgeting, Sales & Marketing Operations, T&D, Logistics and Supply chain.

• Analysis, consumer insights, and knowledge of category dynamics and competition.
• Developing efective Advertising and Consumer Promotional programs for the Color Cosmetics and Skin care Segment based on learning and/or Consumer Insights and evaluate efectiveness of the investments to achieve the set KPIs & KRAs. Running promotions, BTL and brand awareness campaigns via Social media platforms and regional bloggers.
• Monitoring and handling new product launches, pricing, on-board operations & client service level agreements. Managing Margin & rebate agreements with retailers. Implementing marketing plan in line with the budgeted A&P as per the price structure.
• Achieving IMS and NIS targets.
• Functionally and administratively supervising a team of 60 sales, supply chain, trade marketing and customer care executives. Leading a large cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing.
• Managing monthly supplier purchase orders, finalizing annual distribution budget and targets, managing principal communications, sales forecasts and conducting regular training programs for the sales consultants.
• Managing communications and freight agreements with local and international forwarders and partners to ensure smooth operations and timely delivery of shipments.
• Development and presentation of activities and strategies to principal, senior management as well as briefing and retailer partners on day to day basis. Tracking brand support spending to achieve budgeted levels.
• Support in forecast alignment with Supply Chain, Trade Marketing and Sales to target a high accuracy and reliable rolling sales forecast based on demand planning for the segment, to ensure timely stock availability of SKUs.

Brands Managed: Sheglam, Max Factor, Revlon, Cutex, Alyssa Ashley body lotion, Skin Republic, Ecotools, Real techniques and Perfumes.

Major clients : Al Meera, Carrefour, Lulu, Karizma cosmetics, Lifestyle, Hameed Hamad, Faces Wujooh, Monoprix, Top Note(Salam), 51-East, PG, Safari, Ansar, Boots Al Shaya, Max Fashions, Kulud Pharmacy, Care n cure etc.

Role: FMCG Retail, Sales, Supply Chain & Service Operations

• Develop and maintain strategic business relationships with customer base within major accounts.
• Overlook sales and cash van operations. Deliver a pipeline of growth whilst meeting sales and strategic targets.
• Manage and lead regional business development activities to drive new revenue for the business.
• Maximize sales and profit contribution, increase market share. Identify, develop and manage new strategic relationships.
• Ensuring timely delivery of assigned lots to distributors and whole sellers and other distribution channels.
• Distributor trade management (communication, compliance tracking, payment distribution)
• Attend customer meetings at multiple levels (branch-, operator- and district-level meetings)
• Distributor order guide management (ensuring SKU level accuracy and maximizing SKU presence)
• DSR field work-with (focusing on driving street business through training DSRs in FIL industries Ltds product line management)
• Operator account call coverage with large street operators and multi-unit operators
• Overseeing supply chain operations for all Brands
• Distributor trade-show management, Merchandiser operations. Business review preparation and

presentation
Brands Managed: FIL industries - Acute Energizer - Fruitfill, Safola, Amul dairy, Parle Agro, Brittannia,
Frito-Lay etc.

Role: FMCG Retail, Service Operations

• Interfacing with customer at diferent lines of management level for logistics and product distribution issues. Liaises with the logistics function on daily delivery schedule and ensure smooth transactions at macro level.
• Overlooked client relations, operations, merchandising and service for more than 300 Super markets/ hyper markets in Qatar.
• Communicate to Sales Department on any issue that arise in service for immediate resolution at macro level.
• Investigate customers problems (product related/ Service) at macro level and report them to top management in order to come up with appropriate solutions. Managed multiple merchandiser teams with over 280 executives.
• Compile reports on overall customer satisfaction and present recommendation to improve the current satisfaction rating from consolidated report from respective Customer Service Executives. FMCG Customer Service Survey.
• Identify market potential for new products, explore regional/international brands and provide recommendations to the Division heads and/or stream senior management team. Introduced over 20 new product lines in consumer goods sector in Qatar.
• Design and develop basic tools that will facilitate understanding of the management team towards operational excellence and assist division heads in the implementation for the entire business with over 3 Billion QR annual turnover.
• Ensure that customer issues/concerns are addressed on timely manner. Address customer queries and delivery-related issues, demands, and complaints collated from the team. Writes business correspondence on issues when required for tracking and monitoring updates and keeping a smooth customer service operation.
• Attends presentations/meetings with sales team and principals when required. Supervise Customer Service teams, merchandisers, sales coordinators, HHT operator teams job execution.
• Overlooking logistic operations
• Daily random checking/monitoring customer service job execution and essentially track actual route and distribution. In consultation with Division GMs when required, assist in the implementation of short term initiatives i.e. customer service program or initiatives which are aligned with the business stream goals.

Major Brands Handled: Reckitt Benckiser, P&G, Mars, Evian, Colgate-Pamolive, Galaxy, Kelloggs, Kiri, Kraft, Heinz, Clorox, Dettol, Downy, AirWick, Easy-of, Lysol, Finish, Harpic, Bounty, Mondelez etc

Major Clients: Al Meera, Carrefour, Lulu, Monoprix, Quality Hypermarkets, Ansar gallery, Modern trade etc

Product category & Role: B2B Retail & Corporate Banking products, SME, IT, Enterprises

• Leading and driving Brand Awareness Programs to enhance business growth
• Overlooked the implementation and sales of MEEZA IT Software Program in collaboration with Qatar foundation for medium and large corporates which is currently a success with more than 3000 corporates enrolled.
• Handled a portfolio of over 500 medium and large size corporate accounts.
• Conduct competitive analyses to identify key diferentiators and make actionable recommendations.
• Well versed with Bank Master, Dos, Credit Central Banking Applications, Oracle, CRDB, Credit scoring and other ERP applications.
• Tracked the business pipeline maintaining status of current and upcoming opportunities.
• Handling marketing & lead generation process for payroll, retail and corporate banking packages to
national & multinational companies mostly big market players in Qatar. Administering Customer Relationship and Portfolio Management Activities
• Interfacing with top management and decision makers of the target market companies
• Working out on Lead Management System for mainly new business generation through market exploration and sending these leads through proper channels to help generate retail business. Performing market research for developing new business avenues.

Highlights:
• Acknowledged by CEO CBQ Qatar for success in market penetration. Retail achiever for 2014 by EGM.
• Bagged an Appreciation Certificate in the first three months of joining from Executive GM for excellent performance in sustaining good relations with Major Clients: Hamad Bin Khalid, Ooredoo, Al Mana, Al Ghanim Holdings, Al Marai, Al Asmakh.

Product category & Role: B2B Retail & Corporate Banking products, Sky miles, Value Added Services

• Led Marketing Department for tie-ups with Hospitality Companies and luxury brands to add value to Citi-gold & Platinum Packages.
• Drove promotional activities for bank products while interacting with customers.
• Gather, analyse and present qualitative data to provide strategic insight on user interface features, designs and technologies
• Arranged bank products campaigns & promotions to enhance revenue
• Initiated research projects and executed to completion, including client calls, pricing, client servicing, quota quality control, data analysis and submitting reports
• Utilized Internet website and database searches to identify opportunities, contacts, competition, and contract requirements.

Role: FMCG, Food Products, Cosmetics & Consumer Electronics

• Imparted training to over 200 employees which included team leaders, departmental supervisors, accounts, customer service and sales staf. Handled recruitment and training of new team members
• Monitored B2B sales to vendors, logistics and distributing agencies. Monitored 38 retail stores in the region.
• Verifying quantification of required order within the agreed budget. And processing necessary clearance documents.
• Ensuring timely delivery of assigned lots to distributors and whole sellers. Handled distribution channel & DTH Divisions.
• Monitored clerical personnel and fostered healthy environment among team members. Developed LMS & RMS.
• Oversaw implementation of Computerized System and administered all the operations in the branch
• Directed multiple teams of over 70 Executives in order to achieve sales target and provide after sale service on time
• Conceptualized a curriculum to organize trainings for classes of up to 45 employees
• Spearheaded mass marketing research programs through Malls, public polls & and online data analysis

• Major Brands Handled: Red label, Lipton, Knorr, Magnum, Brooke bond, Kissan, Axe, Pears, Dove, Lux, Close up, Surf, Ponds, (Pure -it, Autofill, Marvella, Ultima RO, G2 electronics), Colgate, Palmolive, Lakme, Pepsodent, etc.