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IMRAN AHMED, Sales Supervisor Key Accounts Modern Trade

IMRAN AHMED

Sales Supervisor Key Accounts Modern Trade·NADEC-National Agricultural Development Company

India

Master's degree, Sales Marketing

Work experience

Total years of experience: 9 years, 4 months

Sales Supervisor Key Accounts Modern Trade

September 2023 - February 2025

NADEC-National Agricultural Development Company

Mecca, Saudi Arabia

September 2023 - February 2025

Managed and maintained sales routes, journey plans, and customer data integrity across assigned territories.
Handled Key Accounts in K.S.A (80+ Modern Trade outlets) and Oman (40+ outlets), including LULU, Carrefour, Hyper Panda, Danube, Sadhan, Spar, Danube Tamimi, Othaim, Nesto, and other leading hypermarkets & supermarkets.
Developed and executed marketing strategies, business development initiatives, and process modules to drive sales growth.
Led team management, planning, and execution, ensuring alignment with KPI targets and strong market relations.
Conducted market analysis (SWOT & PEST) to identify opportunities, allocate resources, and optimize sales performance.
Ensured product availability as per Must Stock List (MSL) and maintained company’s Picture of Success (POS) standards in all outlets.
Conducted regular field coaching (“work withs”) to improve sales team effectiveness and market execution.

Company industry:
FMCG
Job role:
Sales

Sales Supervisor (Modern Trade-Key Accounts)

June 2019 - June 2022

Al Safi Danone

Riyadh, Saudi Arabia

June 2019 - June 2022

Manage and maintain all sales routes under my supervision and have up to date route plans. Maintain all customer data integrity and continually update the customer list of the entire journey plan. In K.S.A: I was handling the key accounts such as LULU, Hyper Panda, Tamimi Supermarkets, Panda Store, Othaim, Nesto, Grand Mart and many more, Overall, I have experience of handling 80 Key Accounts Stores (Modern Trade) Hypermarkets and Supermarkets. Marketing Analyst. Business Development  Marketing Strategy and Marketing Process Module.

Maintain Team Management and Planning and execution. Follows the KPI & Maintain the Market Relations. Allocations of Resource. SWOT Analysis. PEST Analysis. Manage and maintain all routes under my supervision have the correct quantity and mix of saleable product to service their outlets daily as per the company must stock list. Responsible to ensure that outlets under my supervision meet the companies ’Picture of Success’ standards. Conducting a minimum of 2 ‘work Withs’ in the market on route per salesmen under my supervision on a monthly basis.

Company industry:
FMCG
Job role:
Sales

Sales Supervisor(Modern Trade-Key Accounts)

January 2017 - December 2018

National Food Products Company(NFPC)

Muscat, Oman

January 2017 - December 2018

Manage and maintain all sales routes under my supervision and have up to date route plans. Maintain all customer data integrity and continually update the customer list of the entire journey plan.

In Oman: I handled the key accounts such as LULU Hypermarket, Carrefour, Mars Hypermarket, Rameez Hypermarket, Al Isteqrar, Al Mashoor, Vachy’s Hypermarket, KM Trading, Smile Hypermarket, and many more. (In all I handled 27+14 Outlets which includes Hypermarkets, Supermarket and Mini Markets). Marketing Analyst. Business Development. Marketing Strategy and Marketing Process Module.

Maintain Team Management and Planning and execution.
Follows the KPI & Maintain the Market Relations. Allocations of Resource. SWOT Analysis. PEST Analysis. Manage and maintain all routes under my supervision have the correct quantity and mix of saleable product to service their outlets daily as per the company must stock list. Responsible to ensure that outlets under my supervision meet the companies ’Picture of Success’ standards. Conducting a minimum of 2 ‘work Withs’ in the market on route per salesmen under my supervision on a monthly basis.

Company industry:
FMCG
Job role:
Sales

Sales Supervisor (Modern Trade-Key Accounts)

March 2014 - November 2016

Gulf Catering Food Company (KAKO)

Dammam, Saudi Arabia

March 2014 - November 2016

Maintain Team Management and Planning and execution. Follows the KPI & Maintain the Market Relations. Allocations of Resource. SWOT Analysis. PEST Analysis. Manage and maintain all routes under my supervision have the correct quantity and mix of saleable product to service their outlets daily as per the company must stock list. Responsible to ensure that outlets under my supervision meet the companies ’Picture of Success’ standards. Conducting a minimum of 2 ‘work Withs’ in the market on route per salesmen under my supervision on a monthly basis.

Company industry:
FMCG
Job role:
Sales

Education

Sikkim Manipal University of Health, Medical and Technological Sciences,India

June 2012

June 2012

Master's degree, Sales Marketing

India

GPA (percentage): 80%

GPA (percentage): 80%

MBA

Nagpur University

January 2008

January 2008

Bachelor's degree, Computer Science

India

Skills

Communication Skills

Expert

Public Relations

Expert

Marketing Strategy

Expert

Administration

Expert

Management Planning

Expert

SALES MANAGEMENT

Intermediate

MASTER OF BUSINESS ADMINISTRATION MBA

Intermediate

APPLICATION DEVELOPMENT

Intermediate

BUSINESS TO BUSINESS

Intermediate

ACCOUNT MANAGEMENT

Intermediate

MARKET ANALYSIS

Intermediate

STRATEGIC PLANNING

Intermediate

BUSINESS ACQUISITION

Intermediate

COMMUNICATIONS

Intermediate

PLANNING

Expert

BUSINESS DEVELOPMENT

Expert

MANAGEMENT

Expert

DATA INTEGRITY

Expert

HYPERMARKET

Expert

SUPERMARKETS

Expert

SWOT ANALYSIS

Expert

TEAM MANAGEMENT

Expert

CLOSING (SALES)

Intermediate

Communication Skills

Expert

Public Relations

Expert

Marketing Strategy

Expert

Administration

Expert

Management Planning

Expert

Social profiles

Languages

English

Expert

Hindi

Expert

Arabic

Expert

Marathi

Expert

Training and Certifications

Certifications
Seminar Fest Marketing Management Award
May 2010

Recommendations

Sep 2013

Cash Liquidity AnalystColleague

I recommend Imran's information what ever he has provided in this portal and agrees that it is true to the best of my knowledge.

Hobbies and interests

Snooker

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