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IMRAN AHMED, Sales Supervisor Key Accounts Modern Trade

IMRAN AHMED

Sales Supervisor Key Accounts Modern Trade·NADEC-National Agricultural Development Company

India

Master's degree, Sales Marketing

Work experience

Total years of experience: 9 years, 4 months

Sales Supervisor Key Accounts Modern Trade

September 2023 - February 2025

NADEC-National Agricultural Development Company

Mecca, Saudi Arabia

September 2023 - February 2025

Managed and maintained sales routes, journey plans, and customer data integrity across assigned territories.
Handled Key Accounts in K.S.A (80+ Modern Trade outlets) and Oman (40+ outlets), including LULU, Carrefour, Hyper Panda, Danube, Sadhan, Spar, Danube Tamimi, Othaim, Nesto, and other leading hypermarkets & supermarkets.
Developed and executed marketing strategies, business development initiatives, and process modules to drive sales growth.
Led team management, planning, and execution, ensuring alignment with KPI targets and strong market relations.
Conducted market analysis (SWOT & PEST) to identify opportunities, allocate resources, and optimize sales performance.
Ensured product availability as per Must Stock List (MSL) and maintained company’s Picture of Success (POS) standards in all outlets.
Conducted regular field coaching (“work withs”) to improve sales team effectiveness and market execution.

Company industry:
FMCG
Job role:
Sales

Sales Supervisor (Modern Trade-Key Accounts)

June 2019 - June 2022

Al Safi Danone

Riyadh, Saudi Arabia

June 2019 - June 2022

Manage and maintain all sales routes under my supervision and have up to date route plans. Maintain all customer data integrity and continually update the customer list of the entire journey plan. In K.S.A: I was handling the key accounts such as LULU, Hyper Panda, Tamimi Supermarkets, Panda Store, Othaim, Nesto, Grand Mart and many more, Overall, I have experience of handling 80 Key Accounts Stores (Modern Trade) Hypermarkets and Supermarkets. Marketing Analyst. Business Development  Marketing Strategy and Marketing Process Module.

Maintain Team Management and Planning and execution. Follows the KPI & Maintain the Market Relations. Allocations of Resource. SWOT Analysis. PEST Analysis. Manage and maintain all routes under my supervision have the correct quantity and mix of saleable product to service their outlets daily as per the company must stock list. Responsible to ensure that outlets under my supervision meet the companies ’Picture of Success’ standards. Conducting a minimum of 2 ‘work Withs’ in the market on route per salesmen under my supervision on a monthly basis.

Company industry:
FMCG
Job role:
Sales

Sales Supervisor(Modern Trade-Key Accounts)

January 2017 - December 2018

National Food Products Company(NFPC)

Muscat, Oman

January 2017 - December 2018

Manage and maintain all sales routes under my supervision and have up to date route plans. Maintain all customer data integrity and continually update the customer list of the entire journey plan.

In Oman: I handled the key accounts such as LULU Hypermarket, Carrefour, Mars Hypermarket, Rameez Hypermarket, Al Isteqrar, Al Mashoor, Vachy’s Hypermarket, KM Trading, Smile Hypermarket, and many more. (In all I handled 27+14 Outlets which includes Hypermarkets, Supermarket and Mini Markets). Marketing Analyst. Business Development. Marketing Strategy and Marketing Process Module.

Maintain Team Management and Planning and execution.
Follows the KPI & Maintain the Market Relations. Allocations of Resource. SWOT Analysis. PEST Analysis. Manage and maintain all routes under my supervision have the correct quantity and mix of saleable product to service their outlets daily as per the company must stock list. Responsible to ensure that outlets under my supervision meet the companies ’Picture of Success’ standards. Conducting a minimum of 2 ‘work Withs’ in the market on route per salesmen under my supervision on a monthly basis.

Company industry:
FMCG
Job role:
Sales

Sales Supervisor (Modern Trade-Key Accounts)

March 2014 - November 2016

Gulf Catering Food Company (KAKO)

Dammam, Saudi Arabia

March 2014 - November 2016

Maintain Team Management and Planning and execution. Follows the KPI & Maintain the Market Relations. Allocations of Resource. SWOT Analysis. PEST Analysis. Manage and maintain all routes under my supervision have the correct quantity and mix of saleable product to service their outlets daily as per the company must stock list. Responsible to ensure that outlets under my supervision meet the companies ’Picture of Success’ standards. Conducting a minimum of 2 ‘work Withs’ in the market on route per salesmen under my supervision on a monthly basis.

Company industry:
FMCG
Job role:
Sales

Education

Sikkim Manipal University of Health, Medical and Technological Sciences,India

June 2012

June 2012

Master's degree, Sales Marketing

India

GPA (percentage): 80%

GPA (percentage): 80%

Nagpur University

January 2008

January 2008

Bachelor's degree, Computer Science

India

Skills

Communication Skills
Expert
Communication Skills
Expert
Public Relations
Expert
Public Relations
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Administration
Expert
Administration
Expert
Management Planning
Expert
Management Planning
Expert
SALES MANAGEMENT
Intermediate
SALES MANAGEMENT
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
APPLICATION DEVELOPMENT
Intermediate
APPLICATION DEVELOPMENT
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
ACCOUNT MANAGEMENT
Intermediate
ACCOUNT MANAGEMENT
Intermediate
MARKET ANALYSIS
Intermediate
MARKET ANALYSIS
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
BUSINESS ACQUISITION
Intermediate
BUSINESS ACQUISITION
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
PLANNING
Expert
PLANNING
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
DATA INTEGRITY
Expert
DATA INTEGRITY
Expert
HYPERMARKET
Expert
HYPERMARKET
Expert
SUPERMARKETS
Expert
SUPERMARKETS
Expert
SWOT ANALYSIS
Expert
SWOT ANALYSIS
Expert
TEAM MANAGEMENT
Expert
TEAM MANAGEMENT
Expert
CLOSING (SALES)
Intermediate
CLOSING (SALES)
Intermediate
Communication Skills
Expert
Communication Skills
Expert
Public Relations
Expert
Public Relations
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Administration
Expert
Administration
Expert
Management Planning
Expert
Management Planning
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert
Hindi
Expert
Arabic
Expert
Marathi
Expert

Training and Certifications

Certifications
Seminar Fest Marketing Management Award

Recommendations

Abrar Ahmed Syed Mohammed

Sep 2013

Sep 2013

Cash Liquidity AnalystColleague

I recommend Imran's information what ever he has provided in this portal and agrees that it is true to the best of my knowledge.

Hobbies

  • Snooker
    A