Treasury Manager
Lootah Group of Companies
Total years of experience :11 years, 0 Months
This is a management position directly reporting to the Group’s Chairman and Vice Chairman. Responsible for corporate finance and treasury management function of eleven group companies, with turnover of approximately AED1.2 Billion. Major responsibilities and achievements include;
∎ Successfully negotiated & executed sound financial transactions, including debt restructuring of approx. AED240 Million from several major banks.
∎ Establishment of AED40 Million in fresh trade lines.
∎ Successful debt buyout of AED32 Million resulting in financial cost reduction of approx. 2.5%.
∎ Handling a credit portfolio of AED550 Million worth funded and non funded facilities availed from eleven major local and multinational banks.
∎ Administered real estate asset sales of approx. AED74 Million. (From buyer & seller agreement to mortgage release and asset transfer at the Dubai lands department)
∎ Strategically restructured cash management processes to ensure proper and accurate reporting of company’s daily financial standing. (PDC/CDC Controls, Petty Cash Controls, Accounts Receivable & Payables, Etc.)
∎ Analyzed working capital requirements for all the divisions of the group and arranged funding through banks/cash pooling to meet the obligation.
∎ Managed Inter-Company funding, trapped cash repatriation, concentration accounts and all types of Funding.
∎ Supervising the credit manager to assure maximum excellence & efficiency in collection management for local and export dues, as well as having strict control over company receivables.
∎ Actively participating and working alongside general managers and department heads for business process improvements, and overall forecast and planning for the company.
∎ Maintaining excellent relationship with local and international banks for meeting group’s financing / banking requirements.
∎ Scrutinized technical and financial data to determine Company’s goals, risk tolerance and break even points.
Worked towards development of group’s business in the areas of Management Systems Consultancy, Business Setup Consultancy, Real Estate Brokerage, Interactive Media Initiatives and General Trading. Most assignments were UAE and Pakistan based.
∎ Management Systems Consultancy - Documentation and Implementation of ISO 9001:2008, for Aroma Associates Private Limited, Karachi, Pakistan.
∎ Business Lead Consultancy for Tenders - Prepared tender participation documents, company’s portfolio and financial forecast on behalf of Aroma Travels Private Limited for acquiring a VFSGlobal business franchise to process Biometric scanning and data management throughout Pakistan.
∎ Management Systems Consultancy - Documentation and Implementation of ISO 9001:2008, for Aesthetica Clinics in Dubai, UAE.
∎ Management Systems Consultancy - Worked alongside a certification body and introduced four mid-size organizations for new business in Dubai, UAE.
∎ Business Setup Consultancy - Did market research for the import of special Seder honey and long grain basmati rice import in Dubai from Pakistan. Prepared market projections and new business establishment cost forecasts for Noor Enterprises Pakistan.
∎ Real Estate Sales - Created marketing literature to locally market a multi-million dollar project in Spain. (Locally marketed in Dubai, UAE)
∎ Real Estate Leasing - Conducted on ground leasing activity for newly launched residential buildings in Jumeirah Lake Towers & Dubai Silicon Oasis, Dubai, UAE.
∎ Single handedly and as a team player finished several documentation and implementation tasks for ISO 9001:2008 Quality Management Systems.
∎ Achieved hands-on experience on documenting and implementing at, Pharmaceutical, Medical Equipment Manufacturer, Aesthetic Clinic, Airline Ticking, Leisure, Real Estate Industries.
∎ Interactive Media Initiatives were taken up for spotnwin.ae, spotnwin.pk emiratespass.com & eliterealtyclub.com.
∎ Spearheaded the development of marketing strategies, communication protocols, sales tracking, remuneration structures, Database entry and MIS reporting methods.
∎ Handled a sales and support team of up to 22 professionals, with direct responsibilities for staff selection, training, coaching, appraising and termination. (During 2008)
∎ Administered the customer relations’ team in creating and implementing procedures for quality assurance, record management and effective complaint handling.
∎ Managed company’s local and international media exposures (Web, Mailers, TV, Road Shows and Print Media) and created result driven marketing ideas for the company’s best brand placement.
∎ Added approximately AED 600 Million to the brokerage turnover figures. (Based on Property Value)
∎ Rigorously scanned the market and analyzed details on competition products, services, and marketing campaigns as basis for developing strategy for an effective placement of company’s brand.
∎ Maintained relationship and rapport with key contacts of all real estate developers and finance houses.
∎ Liaison with legal departments and sometimes lawyers to pursue financial losses in stale projects.
∎ Acquired important real estate related trainings and industry laws.
∎ Provided team leadership to accomplish department goals and monitored workflow. Effectively identified, pursued and successfully proposed nearly 50 large corporate names for the banks “Approved Employer List” based on analysis on their key financial and payroll data.
∎ Performed as Brand Ambassador for HSBC and successfully handled almost 150 active relationships within Dubai’s Deira Region.
∎ Secured vast client relationships and handled sales effectively leading to an increase of sales by 80%.
∎ Fostered customer relationships and optimized retention of existing business.
∎ Coordinated with bank’s corporate department for joint presentations and client solutions development.
∎ Rigorously scanned the market and analyzed details on competition products, services and marketing campaigns as basis for developing strategy for an effective placement of banks’ products.
∎ Provided quality service to customers in time-sensitive environments.
∎ Prepared reports of the work done in all aspects of the banking products & services and met high expectations with efficiency.
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Received Top Achiever Award - Special Recognition in Business Development - towards untiring efforts and contributions in achieving organizations goals & objectives.
∎ Drove business growth through aggressive initiatives that resulted in 100% approval rates.
∎ Collected market statistics on interest rates and offerings by other competitors and used the information to benefit sales and business intelligence.
∎ Achieved sales targets in line with revenue objective of the bank.
∎ Identified the needs of customers and assisted them by providing financial solutions.
∎ Screened the credit worthiness of the prospective client based on the predefined credit policy of the bank and presented the matter to the department for acceptance.
∎ Established and maintained healthy relationships with prospects, customers, corporate representatives and interdepartmental colleagues to ensure loyalty and retention.
∎ Acquired cumulative knowledge on banking procedures, IT systems, regulations, documentations, marketing and customer servicing techniques.
∎ Spearheaded the preparation of initial rate structures, marketing strategies, procedures & alliance programs. Learned, developed and implemented new ways for company to differentiate itself in market.
∎ Prepared feasibilities & tender documents for company’s participation in Dubai & Sharjah Governments tenders.
∎ Prospected aggressively and developed new customers through networking, referrals, company lead generation, cold calling and followed up appropriately to obtain appointments.
∎ Established a strong rapport with all clients, investors and corporate bodies.
∎ Gained outstanding knowledge on new company formation procedures, business laws, labor & immigration laws & formalities and import/export procedures.
