انجى ابراهيم

and maintain the business strategy and roadmap.
•Support the strategic planning process, and ensure project delivery meets the business case objectives of scope, budget, timeline and quality
•Collaborate with business units to build consensus on strategic initiatives and identify interdependencies, risks, resourcing, and timing
•Establish project KPIs and help deliver value from project through consistent quality, structure and clarity of all project deliverables
•Develop and execute on the cross-functional plan including establishing governance, reporting, communication and change management for strategic initiatives
•Work with external third parties/partners to drive the activities and ensure actualization of the business plan
•Guiding and performing strategic analysis for the business delivery projects
•Planning and overseeing the preparation and dissemination of business delivery projects communications
•Manage a periodic project reviews
•Develop, manage and maintain risk register for the delivery.
•Play a key role in continuous improvement activities
•Act as a

network development
•Develop and manage retail distribution in line with market targets and defined distribution strategy.
•Distribution network activity
•Develop, formulate, coordinate and implement all retail sales activities and trade-marketing actions which include: POSM, demo programs, cooperative advertising, sales incentives, end-consumer promotions, trade training.
•Propose and implement key account commercial cooperation agreements as per international commercial guidelines
•Set yearly sales objectives per machine partner and reach a common agreement.
•Ensure implementation of optimal organizational structure in the department in line with the operational plan (OP) and international guidelines
•Recruit, lead, manage and motivate the team to meet/exceed our business goals and targets in line with Nespresso guidelines / best practices and local regulations.
•Ensure highly motivated, developed and competent human resources (internal and associates) that realize their potential to deliver superior performance and take pride in their achievements
•Set Market Retail strategy and Compliance
•Understand, analyze and know the market, its developments and foresee future trends. Understand consumer and trade insights via implementation and mastery of all available market analytical tools. Leverage this know-how to the HQ.
•Ensure that all commercial B2C activities are managed according to Nestlé and Nespresso business principles and operating guidelines.
•Key achievements: Berlin -Germany Award “Best Business Turnaround, Golden Capsule Awards at Dubai Convention Operation Excellence, Silver capsule Award at Dubai Convention Best Practices

Trade at internal cross-functional meetings (MAC committee, Safety committee)
•Partner with Marketing, Retail, CRM and Trade teams to develop tailored programs for Trade, from new product launches to brand campaigns. Primary point of contact for all creative development aligned with overall Marketing direction.
•Ensure policy and procedures are up to date and cascaded properly to Trade teams
•Responsible for Pre and Post Evaluation Forms and work with trade team to evaluate the success of the promotions and launches.
•Execute product launches and promotions in collaboration with cross-functional team, developing materials and offers as needed and ensuring that all content is on-brand but contextually relevant for the club member and prospects.
•Support Trade with Operational Efficiency - Continuous Improvement
•ShareClub Administration
•Employee Portal Administrator
•SPOC for Global Trade Excellence Program & NQMS
•Act as the Controller for the Trade Team (ensuring spot checks and assessments are executed and properly logged)
•P-card Management (departmental credit card and expenditures)
•Support Trade with Operational Efficiency - Delight
•Ensure policy and procedures are up to date and cascaded properly to Trade team
•Execute Delight Program in collaboration with cross-functional team, developing materials and offers as needed and ensuring that all content is on-brand but contextually relevant for the trade partner, machine partners and employees.
•Manage New Product Launches & Trade Events
•Support new machines and coffee with appropriate internal communication (liaising between Trade Marketing, Marketing, Retail and Sales Team)
•Support organization and operational duties to facilitate the execution of trade events: Trade Show, & Vendor Shows
•Manage new projects from Trade Global IAP (ex: Npoint, Ncube, M2M)
•Manage local initiatives to drive boost plans at KAs (ex: outpost, drop-ship, bridal program task force)
•Support organization and operational duties to facilitate the execution of trade events: Trade Show, & Vendor Show
•Key achievements: Positioning the CRC first ranked regionally and seventh Globally - originate E-commerce platform

focus to safety, products availability, demand planning accuracy, warehouse management and distribution service level.
•Execute the supply planning process of inventory planning and the development of master production plan.
•Key interface between demand planning, supply management, the factories, Strategic planning, and capabilities, and logistics/deployment.
•Prepare Master Plan using Imlight, and any other planning tools.
•Manages and supports projects that are within the brand, i.e. Boutiques, renovations, transitions, capacity planning, and Value Improvement Programs.
•Key member of the Category teams and Run Strategy reviews with the Operative plan
•Responsible for SKU/Item setups with the Master Data teams, Dispatch Plan, and other related parties.
•Developing the supply plan to support the business objectives of the brand/category group, focused around the tactical window, while supporting the initiatives from the Strategic and new launches
•Setting up new items/sku’s in Imlight system to model shipments and production.
•Control inventory while protecting customer service through coordination with stock replenishment and operations.
•Establishing the means to plan and ensure smooth running of Supply Chain activities and manage contingencies across external and internal boundaries of the business.
•Deliver required levels of customer service and are responsive to Market Changes and Brand Innovation.
•Develop integrated systems to ensure timely and optimal material flow from procurement to inventory. Driving delivery performance and stock levels within production environment and supporting multiple production sites, own and 3rd party warehouses whilst reducing business waste, generating cost savings, satisfying customer service and quality requirements through the implementation of warehousing strategy and the use of logistics providers and warehouse & distribution facilities.
•Key achievements: TTT Programme initiator (Train The

integrated business reports and presentations
•Actively participate in business review meetings and solicit relevant business data to support internal reporting and decision making
•Prepare the sales analytical reports according to outlet & categories
•Prepare the Estimated cost Sheet versus the actual Cost Sheet
•Preparing Cost Sheets by the end of each Period further more Periodically reports to determine the actual cost
•Sales analysis, Cost- benefit analysis
•Collecting data of competitive goods & Services
.