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Injila Fatima, Lead Asdociate- Sales and Marketing

Injila Fatima

Lead Asdociate- Sales and Marketing·Tata Power Renewable Energy

India

Master's degree, Marketing And Finance

Work experience

Total years of experience: 4 years, 6 months

Lead Asdociate- Sales and Marketing

September 2022 - Present

Tata Power Renewable Energy

Mumbai, India

September 2022 - Present

Marketing & Business Development professional with 3+ years of experience in EV charging and power infrastructure. Responsible for driving marketing initiatives, managing key B2B and hospitality accounts, supporting charger deployments, and executing GTM and partnership strategies. Experienced in stakeholder coordination, revenue models, and performance reporting in fast-paced environments.
Company industry:
Energy & Renewables
Job role:
Electrical Engineering

Lead Associate – Marketing & Business Development (EV / Energy)

September 2022 - Present

Tata Power Renewable Energy Ltd.,

Mumbai, India

September 2022 - Present

• Led B2B marketing and business development initiatives for EV charging and power infrastructure
projects
• Managed key enterprise and hospitality accounts, supporting charger deployment and utilization
• Supported go-to-market strategies, partnerships, and pricing models for EV and energy solutions
• Coordinated with internal teams, vendors, and clients to ensure timely execution of projects
• Prepared performance, utilization, and revenue reports for leadership review
• Supported stakeholder discussions, site feasibility assessments, and long-term partnership planning
Company industry:
Electric Power Production & Transmission

Project / Program Manager – Commercial & Revenue Systems

January 2022 - Present

TATA Power Company Limited – EV Charging & Infrastructure

Mumbai, India

January 2022 - Present

• Delivered execution support and governance for ₹185-278 Cr EV infrastructure
programs across 1, 200+ locations.
• Enabled 1, 855+ charger deployments by coordinating operations, finance, technology,
audit, and vendors.
Company industry:
Electric Power Production & Transmission

Education

Shri Ram Institute of Technology

September 2022

September 2022

Master's degree, Marketing And Finance

India

shri Ram Institute of Technology

August 2022

August 2022

Master's degree, Marketing

India

GPA (percentage): 85%

GPA (percentage): 85%

• Awarded Best Student of the Year • Independently planned and managed multiple MBA academic and industry-focused events • Completed professional internship with Indian Railways (West Central Zone) • Recognized for leadership, communication, and organizational excellence

Shri Ram Institute of Technology

August 2022

August 2022

Master's degree, Marketing

India

GS College of Commerce

August 2020

August 2020

Bachelor's degree, Taxation

India

Skills

Stakeholder Management

Expert

B2B Marketing

Expert

GTM

Expert

Clean Energy

Expert

Key Account Management

Expert

Growth Marketing

Intermediate

Brand Positioning

Intermediate

Marketing Strategy

Expert

GTM

Expert

BUSINESS DEVELOPMENT

Intermediate

BUSINESS TO BUSINESS

Intermediate

CROSS FUNCTIONAL COLLABORATION

Intermediate

CUSTOMER RELATIONSHIP MANAGEMENT

Intermediate

ELECTRIC VEHICLES

Intermediate

GO TO MARKET STRATEGY

Intermediate

IT INFRASTRUCTURE

Intermediate

MARKETING

Intermediate

REVENUE GROWTH

Intermediate

STRATEGIC MARKETING

Intermediate

Administration

Intermediate

Customer Service

Expert

Marketing

Expert

Communications

Expert

B2B Marketing

Expert

Branding

Intermediate

AUDITING

Intermediate

AUTOMATION

Intermediate

BUSINESS DEVELOPMENT

Intermediate

BUSINESS TO BUSINESS

Intermediate

COMPUTER HARDWARE

Intermediate

CONTRACT DRAFTING

Intermediate

CORPORATE FORECASTING

Intermediate

CUSTOMER RELATIONSHIP MANAGEMENT

Intermediate

REVENUE OPERATIONS

Intermediate

SALESFORCE

Intermediate

COORDINATING

Intermediate

AUDITING

Intermediate

CUSTOMER RELATIONSHIP MANAGEMENT

Intermediate

FINANCE

Intermediate

IT INFRASTRUCTURE

Intermediate

OPERATIONS

Intermediate

PROGRAM MANAGEMENT

Intermediate

PROJECT MANAGEMENT

Intermediate

SUPPLY CHAIN MANAGEMENT

Intermediate

SYSTEM IMPLEMENTATION

Intermediate

Social Media Marketing

Expert

Management

Expert

Digital Marketing

Expert

Languages

English

Expert

Hindi

Beginner

Urdu

Beginner

Arabic

Beginner

Training and Certifications

Certifications
Digital Marketing Certification
Google-Certified Project Management Professional
Microsoft Learn Certifications – Business, Marketing & Data Fundamentals
Google Digital Marketing Certification
Google Digital Marketing Certification
Google
Jan 2026
Training
Microsoft Learn Certifications – Business, Marketing & Data Fundamentals
Microsoft
Jan 2026

Hobbies and interests

Consumer behavior analysis, decision-making psychology, and customer engagement strategies.
Marketing and advertising case study analysis, brand strategy evaluation.