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Injila Fatima, Lead Asdociate- Sales and Marketing

Injila Fatima

Lead Asdociate- Sales and Marketing·Tata Power Renewable Energy

India

Master's degree, Marketing And Finance

Work experience

Total years of experience: 4 years, 5 months

Lead Asdociate- Sales and Marketing

September 2022 - Present

Tata Power Renewable Energy

Mumbai, India

September 2022 - Present

Marketing & Business Development professional with 3+ years of experience in EV charging and power infrastructure. Responsible for driving marketing initiatives, managing key B2B and hospitality accounts, supporting charger deployments, and executing GTM and partnership strategies. Experienced in stakeholder coordination, revenue models, and performance reporting in fast-paced environments.
Company industry:
Energy & Renewables
Job role:
Electrical Engineering

Lead Associate – Marketing & Business Development (EV / Energy)

September 2022 - Present

Tata Power Renewable Energy Ltd.,

Mumbai, India

September 2022 - Present

• Led B2B marketing and business development initiatives for EV charging and power infrastructure
projects
• Managed key enterprise and hospitality accounts, supporting charger deployment and utilization
• Supported go-to-market strategies, partnerships, and pricing models for EV and energy solutions
• Coordinated with internal teams, vendors, and clients to ensure timely execution of projects
• Prepared performance, utilization, and revenue reports for leadership review
• Supported stakeholder discussions, site feasibility assessments, and long-term partnership planning
Company industry:
Electric Power Production & Transmission

Project / Program Manager – Commercial & Revenue Systems

January 2022 - Present

TATA Power Company Limited – EV Charging & Infrastructure

Mumbai, India

January 2022 - Present

• Delivered execution support and governance for ₹185-278 Cr EV infrastructure
programs across 1, 200+ locations.
• Enabled 1, 855+ charger deployments by coordinating operations, finance, technology,
audit, and vendors.
Company industry:
Electric Power Production & Transmission

Education

Shri Ram Institute of Technology

September 2022

September 2022

Master's degree, Marketing And Finance

India

shri Ram Institute of Technology

August 2022

August 2022

Master's degree, Marketing

India

GPA (percentage): 85%

GPA (percentage): 85%

• Awarded Best Student of the Year • Independently planned and managed multiple MBA academic and industry-focused events • Completed professional internship with Indian Railways (West Central Zone) • Recognized for leadership, communication, and organizational excellence

Shri Ram Institute of Technology

August 2022

August 2022

Master's degree, Marketing

India

GS College of Commerce

August 2020

August 2020

Bachelor's degree, Taxation

India

Skills

Stakeholder Management
Expert
Stakeholder Management
Expert
B2B Marketing
Expert
B2B Marketing
Expert
GTM
Expert
GTM
Expert
Clean Energy
Expert
Clean Energy
Expert
Key Account Management
Expert
Key Account Management
Expert
Growth Marketing
Intermediate
Growth Marketing
Intermediate
Brand Positioning
Intermediate
Brand Positioning
Intermediate
Marketing Strategy
Expert
Marketing Strategy
Expert
GTM
Expert
GTM
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
ELECTRIC VEHICLES
Intermediate
ELECTRIC VEHICLES
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
IT INFRASTRUCTURE
Intermediate
IT INFRASTRUCTURE
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
STRATEGIC MARKETING
Intermediate
STRATEGIC MARKETING
Intermediate
Administration
Intermediate
Administration
Intermediate
Customer Service
Expert
Customer Service
Expert
Marketing
Expert
Marketing
Expert
Communications
Expert
Communications
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Branding
Intermediate
Branding
Intermediate
AUDITING
Intermediate
AUDITING
Intermediate
AUTOMATION
Intermediate
AUTOMATION
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
COMPUTER HARDWARE
Intermediate
COMPUTER HARDWARE
Intermediate
CONTRACT DRAFTING
Intermediate
CONTRACT DRAFTING
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
REVENUE OPERATIONS
Intermediate
REVENUE OPERATIONS
Intermediate
SALESFORCE
Intermediate
SALESFORCE
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
AUDITING
Intermediate
AUDITING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
IT INFRASTRUCTURE
Intermediate
IT INFRASTRUCTURE
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROGRAM MANAGEMENT
Intermediate
PROGRAM MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
SUPPLY CHAIN MANAGEMENT
Intermediate
SUPPLY CHAIN MANAGEMENT
Intermediate
SYSTEM IMPLEMENTATION
Intermediate
SYSTEM IMPLEMENTATION
Intermediate
Social Media Marketing
Expert
Social Media Marketing
Expert
Management
Expert
Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert

Languages

English
Expert
Hindi
Beginner
Urdu
Beginner
Arabic
Beginner

Training and Certifications

Certifications
Digital Marketing Certification
Google-Certified Project Management Professional
Microsoft Learn Certifications – Business, Marketing & Data Fundamentals
Google Digital Marketing Certification
Google Digital Marketing Certification
Google
Jan 2026
Training
Microsoft Learn Certifications – Business, Marketing & Data Fundamentals
Microsoft
Jan 2026

Hobbies

  • Consumer behavior analysis, decision-making psychology, and customer engagement strategies.
  • Marketing and advertising case study analysis, brand strategy evaluation.