عيسى عقيلان

Developing sales systems & practices to meet the customers & the company goals.

Developing sales careers & training materials.

Define Sales training needs.

- Managing and developing Merchandising function in the sales department, including developing training programs, developing processes and facilitating work.

- Decide how goods should be displayed to maximize consumers’ interest and increase sales (PLANOGRAM).

- Working closely with the marketing team to enhance the product visibility and increase the sales, improving product attributes, patterns, shapes and colors.

- Analyzing every aspect of bestselling areas and ensuring that they reach their full potential.

- Providing Sales Analysis and improvement tools to increase the sales.

- Monitoring competitors and taking action with the marketing team to reduce prices or set promotions as necessary.

- Applying tools in the merchandising stores to help in monitoring sales performance.

- Developing IT infrastructure to maximize merchandising function efficiency.

- Developing routing principles to re-route all merchandising route insuring high efficiency.

- Developing sales analysis reports to read product visibility and bestselling points.

- Developing work environment to meet localization goals.

Brand Management
Handling the marketing research process.
- Define Education sector customers.
- Know customers habits and practices.
- Find out the drivers and decision tree that help us to increase student enrollment.
- Provide recommendations about running academic programs to the board of directors.
- Identify potential areas in which we can expand and invest.
- Provide competitors analysis through in-house research.
Handling communication campaigns and coordinates with outsourced agencies.
- Implement new brand name communication plan.
- Establish social media channels to communicate the targeted audience.
- Choose best channels to communicate the public as the budget allow.
Assist in public relations tasks as:
- Events management & conferences.
- YU Newspaper.

New changes among media channels is occurring within this Social networking boom in the world. Social media is the best way to be close to your customers, to share them your updates, to listen to them and to increase their loyalty. Today, Al Yamamah University has a very active social media channels which really give a positive perception about its brand in the society. Different activities can be done using Social Media with different techniques on a daily bases.

Manage the social networks channels of Al Yamamah University. Mainly focusing on Twitter and Facebook during that time where a huge population is found.