Imran Payak, Sr. Manager / Art Director

Imran Payak

Sr. Manager / Art Director

GEP Worldwide

Location
India
Education
Master's degree, Mass Media Communication
Experience
12 years, 5 Months

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Work Experience

Total years of experience :12 years, 5 Months

Sr. Manager / Art Director at GEP Worldwide
  • India - Mumbai
  • July 2017 to August 2019

Responsible for leading creative department and maintaining consistant visual identity across touchpoints worldwide. Supervised creative & production teams in the development of unique promotional materials. Determined timelines and project hours required to complete jobs. Conceptualized brand campaigns. Directed actionable concepts and ideas to junior creative teams. Managed team of designers.

Sr. Art Director at Arvind Limited
  • India - Mumbai
  • September 2015 to June 2017

Core responsibility include leading re-branding process of Arvind group on visual side. Providing creative marketing and branding support to all businesses of Arvind group which includes Infrastructure, Engineering, Telecom, Textiles, Arvind Internet Ltd., Arvind Lifestyle Brands (Leading international brands - Tommy Hilfigure, GAP, Gant, Us Polo, Sephora, etc.) Responsible to maintain brand image of Arvind group at all touch points accross locations.

Art Director at Eclerx Services Limited
  • India - Mumbai
  • June 2014 to August 2015

Responsible for managing and drafting visual brand standards for internal and external communication design. Managing team of designers, presentation specialists and web designers. Being part of shared services responsible for providing marcom design and creative support to onshore and offshore businesses of eClerx.

Art Director at Pen and Inkling
  • India - Mumbai
  • June 2008 to February 2014

Lead the creative direction of high profile brands such as Corvi, Treen Technologies, Godrej Infotech, Green Air Technologies, Photoquip etc. Provided innovative concepts and photo art direction. Seamlessly coordinated and directed all photo shoots. Managed
vendor relationships and approved press checks. Innovatively redefine design briefs to meet the constraints of cost, time and client requirements. Cultivate, develop and liaise the relationships with internal, external design / production agencies. Leverage and contribute to all design team resources, skills and equipment.

Senior Visualizer at Softech
  • India - Mumbai
  • January 2007 to June 2008

Responsible to report design head for briefs and projects. Ideation based on brief and presenting rough ideas for approval. Cordinating with team to achieve efficiency. Actively participating in Brainstorming sessions

Brands developed and worked on

ICICI Credit Cards
Being Human (Salman Khan Foundation)
JC Paris (UK)
IRF (ISLAMIC RESEARCH FOUNDATION) - GLOBAL
Tesutto Fashion (UK)
Akida Holdings (US)
Xicom Logistics (Dubai)

Education

Master's degree, Mass Media Communication
  • at Sikkim Manipal University
  • December 2016
Diploma, rich internet content developer
  • at Tekno Point
  • September 2012
Diploma, Applied Arts And Graphic Design Diploma
  • at Microcell Multimedia
  • October 1999

Specialties & Skills

Adobe Creative Suite
Graphic Design
Art Direction
Identity Development
Branding Development
Corel Draw
Adobe Illustrator
Adobe Indesign
Adobe Creative Suit CC
Adobe Photoshop CC
team management
Creative thinking
UI UX design
Prepress Operation
Branding
Digital
Ideation
Web Design
Design Thinking
Marketing Collaterals
Logo Design

Social Profiles

Languages

English
Expert
Hindi
Expert
Gujarati
Intermediate
Arabic
Beginner

Training and Certifications

WEB CONTENT DESIGNER (Certificate)
Date Attended:
September 2012
Valid Until:
November 2012
Diploma in Print and Publishing (Certificate)
Date Attended:
September 1998
Valid Until:
October 1999

Hobbies

  • Drawing
  • Weight Training