Sr. Manager / Art Director
GEP Worldwide
Total years of experience :12 years, 5 Months
Responsible for leading creative department and maintaining consistant visual identity across touchpoints worldwide. Supervised creative & production teams in the development of unique promotional materials. Determined timelines and project hours required to complete jobs. Conceptualized brand campaigns. Directed actionable concepts and ideas to junior creative teams. Managed team of designers.
Core responsibility include leading re-branding process of Arvind group on visual side. Providing creative marketing and branding support to all businesses of Arvind group which includes Infrastructure, Engineering, Telecom, Textiles, Arvind Internet Ltd., Arvind Lifestyle Brands (Leading international brands - Tommy Hilfigure, GAP, Gant, Us Polo, Sephora, etc.) Responsible to maintain brand image of Arvind group at all touch points accross locations.
Responsible for managing and drafting visual brand standards for internal and external communication design. Managing team of designers, presentation specialists and web designers. Being part of shared services responsible for providing marcom design and creative support to onshore and offshore businesses of eClerx.
Lead the creative direction of high profile brands such as Corvi, Treen Technologies, Godrej Infotech, Green Air Technologies, Photoquip etc. Provided innovative concepts and photo art direction. Seamlessly coordinated and directed all photo shoots. Managed
vendor relationships and approved press checks. Innovatively redefine design briefs to meet the constraints of cost, time and client requirements. Cultivate, develop and liaise the relationships with internal, external design / production agencies. Leverage and contribute to all design team resources, skills and equipment.
Responsible to report design head for briefs and projects. Ideation based on brief and presenting rough ideas for approval. Cordinating with team to achieve efficiency. Actively participating in Brainstorming sessions
Brands developed and worked on
ICICI Credit Cards
Being Human (Salman Khan Foundation)
JC Paris (UK)
IRF (ISLAMIC RESEARCH FOUNDATION) - GLOBAL
Tesutto Fashion (UK)
Akida Holdings (US)
Xicom Logistics (Dubai)