Marketing and Communications Manager
Expotrade Global
Total years of experience :8 years, 8 Months
To plan, organise and execute an integrated event marketing
strategy for the entire event including sponsor, exhibitor and
conference delegate campaigns.
Work with production team to create and maintain press
releases and social networking media initiatives through
online and offline PR community
Develop organic SEO strategy for all the Middle East events
Prepare and deliver news releases to media and other
appropriate external agencies, and act as a principal point of
contact for media enquiries for Expotrade Global
Interview top delegates and publish it through Expotrade
Media Channels
Advise on the design, writing and production of publicity and
promotional material, and ensure consistency of branding and
produce materials as required
Identify appropriate local and international media partners,
associations and business groups and negotiate deals to
maximise event exposure.
Proactively being part of the conference management onsite
team helping with setting up of conferences onsite
Push for social media marketing onsite and online to increase
appropriate followers
Maintain the company website, social media sites and the blog
site, keep it updated and SEO friendly.
Role;
Work on contract basis with start-up companies supporting them with their Marketing Strategy offline and online.
Developing and designing Marketing Communication, advertising collaterals across sectors like Fitness, Retail, Sales
Design Print, Digital, and Social media creative’s based on the brief given by the client
Ensure that the most effective and appropriate communication medium is consistently used by the client
Ensure that the company web site and all other communication media remain relevant, current and fresh.
Visit http://www.royarts.com/#!portrait/c1han to know more.
Kotak Mahindra Bank Ltd. April '10 - April '12
http://www.kotak.com/bank/aboutus/default.htm
Senior Marketing Manager-Marketing Activation
(Corporate Office - Central Marketing Team, Consumer Banking)
Role;
❒ Recognize new properties PAN India (central) where Kotak Brand can participate to generate leads under household, business and salary account
❒ Acquisition & Lead Generation initiatives support: All initiatives pertaining to acquisition and lead generation that is driven centrally. Ensure adequate buzz for higher engagement of the channel. Track and ensure achievement of targets rolled out for the acquisition initiative. Developing templates for lead generation initiatives for the following segment-Corporate Salary / Business Banking / Household segment
❒ Activation support for Regional Marketing team: Collateral Design & Development support, on-going requirement for regional lead generation, brand visibility awareness activities by Regional Marketing
• Coordinating with advertising agency and merchandising agencies to develop promotions and various advertising material & artworks
• Create a central repository of activities & collaterals for sharing of best practices
• Single point contact for lead uploads and reports through SIEBEL for all regional lead generation activities
❒ Branch / ATM Launches & Segment Activation: Ideation and Creation of Branch / ATM activities templates. Plan & initiate activations towards acquisitions & engagement for Corporate Salary segment and Current Account segment
❒ Roll out of Campaigns & communication on all Reward and Recognition initiatives for various product teams
❒ Developing and revamping the Intranet
Major Projects Handled:
• Launch of National Acquisition and Activation drive -Go CASA, Operation Agni
• Referral Campaign for Salary Accounts - Refer and Rejoice
• Implementation of PAN India Contest for all channels - Quest and Operation Agni
• Numerous Residential Welfare Association (RWA) activities implemented to build brand and generate leads
• Developed template to activate laggard branches and ATMs
• Designed the new look for the Intranet
Marketing Manager - Retail Liabilities: April 2009 - April 2010
Marketing Manager - Cards: April 2008- March 2009
Deputy Marketing Manager - Cards: May 2006 -March 2008
Role;
❒ Understanding the target audience and developing creative and cost effective communication plan with quick TAT for Cards ( Credit, Debit and Prepaid) and Retail Liability products
❒ Coordinating with Advertising Agency, Media buying Agency and Merchandising agencies to develop Copy, Campaigns, Promotions, Labels and various Advertising Material & Artworks.
❒ Liaising with the product team and identifying the right communication channel for identified target audience and plan the ATL / BTL campaign
❒ Conceptualise the Brand Campaign and ensure flawless execution
❒ Monitoring the annual expense budget and keeping the track on spent on the marketing funds
❒ Liaising with Direct Marketing Agency for ideating, developing and creating execution module for various Marketing & Loyalty Programs.
❒ Coordinating with Finance Department for forwarding bills and tracking payments against the budget.
Major Projects Handled: • Launch of 360 degree campaign for Acquisition and Activation drive -The 2Much Offer - To acquire CASA customers and activate new and existing inactive & dormant Debit Card customers. Created and executed the complete BTL communication for more than 1200 branches, 1500 ATMs, sales team (PAN India), consumers and Corporates
• Media Campaign for Meritus Scholarship Program - A scholarship program developed to empower education and simultaneously cross sell bank products to new customers leading to increase in bank's data base
• Implementation of Software for the Bank enhancing daily activities for Central Marketing - Marketing Operation Management (MOM) across 290 users in HDFC Bank through the vendor Assetlink
• Launch of festive promotion during festive season (Oct, Nov & Dec) for Debit, Credit & Prepaid Cards
• Designing & launch of Cards across various categories
Airtel/Phillips Management Job Summer Trainee
May, 05- Nov, 05
Role;
Project 1 - Competition Mapping and Comparative analysis of
Post-paid Plans for Exporters with Bharti Cellular Ltd. (May, 05-
Jul, 05)
Project 2 - Corporate Sales in Exporters Vertical with Bharti
Cellular Ltd ( Jul, 05)
Project 3 - Market Research on scope of selling and acceptance of
DVD Recorder in India ( Sep, 05- Nov, 05)
ICICI One Source (BPO) Customer Service Associate Aug, 03- Feb, 04
Role;
❒ Deliver inbound Tele-calling services to credit card customers in US
❒ Comply with policies of company and maintain service standards
❒ Ensure quality control
❒ MBA (Marketing) - PGDBM from SIES College of Management, Mumbai: 2004-2006
❒ B.Sc from Mumbai University, St. Xavier College, Mumbai: 2000-2003
❒ High School, Science - K.V.I.I.T Powai, CBSE Board, Mumbai: 1998 -2000
