Irene Balan

Manage Mashreq Bank as a client and provide IT human resources for their expansion into India and the GCC
- Coordinate with the client for staffing requirements
- Sourcing potential candidates through online channels through various platforms
- Plan interview and selection procedures, including screening calls, assessments and in-person interviews
- Lead employer’s branding initiatives
- Build a good relationship and network with applicants and potential candidates
- Handle full-cycle recruiting using various interview techniques and evaluation methods
- Grow business by reaching out to new clients for their digital transformation requirements

Grow the business through different marketing efforts with the goal of expanding the tennis academy to a sports company offering all other types of sports and fitness.
- Handles recruitment for coaches and manage coaches and sales associates.
- Plans and executes all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Manages PPC and Display Campaigns in Google.
- Analyzes and prepares reports through Google Analytics.
- Implements Digital Sales Funnel for maximum conversion and remarketing.
- Prepares campaign in Google Ads, Facebook and Instagram.
- Prepares marketing plans for hotels, schools and other companies.
- Conducts meeting with different company establishments to tie up fitness related program and sports events.
- Builds relationships with suppliers who we can partner for events.
- Sets up the new sports company through handling all the logistics such as licenses and any other government related requirements.
- Builds a brand through creative research and ideas for the sports company.
- Handles all marketing needs, brochure, flyers, etc. through outsourcing graphic designers.
- Starts researching on sports goods online merchandising.
- Assists Real Estate Valuations Company for marketing needs.

Grow the business through different marketing efforts with the goal of expanding the tennis academy to a sports company offering all other types of sports and fitness.
- Handles recruitment for coaches and manage coaches and sales associates.
- Plans and executes all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Manages PPC and Display Campaigns in Google.
- Analyzes and prepares reports through Google Analytics.
- Implements Digital Sales Funnel for maximum conversion and remarketing.
- Prepares campaign in Google Ads, Facebook and Instagram.
- Prepares marketing plans for hotels, schools and other companies.
- Conducts meeting with different company establishments to tie up fitness related program and sports events.
- Builds relationships with suppliers who we can partner for events.
- Sets up the new sports company through handling all the logistics such as licenses and any other government related requirements.
- Builds a brand through creative research and ideas for the sports company.
- Handles all marketing needs, brochure, flyers, etc. through outsourcing graphic designers.
- Starts researching on sports goods online merchandising.
- Assists Real Estate Valuations Company for marketing needs.

Developed professional standards in doing administrative
responsibilities for effective and efficient operational
workflow in the organization.
- Handles the organization’s property database
program. Lead a group in developing the program.
Does weekly presentation with department heads to
give updates and proposals in order to enhance our
very own database.
- Researches data used as a comparable in high-end
valuation report.
- Gathers hotel information, mapping out hotel
locations and analyzing which data are necessary to
be submitted as reports for Hotel Valuations.
- Prepares proposals to be sent out to clients.
- Establishes and maintains positive working
relationships with the team to achieve goals in the
organization.
- Manages database and prepares weekly report.
- Anticipates and responds to needs of the team to
exceed their expectations through administrative
functions.
- Handles marketing tasks for the team.
Prepares/designs document templates and shares
inputs for digital marketing campaigns.

customer service, cost management, risk management
and profitability with exposure in bank products marketing
and selling.
- Collects data from over 50 bank branches and do
analysis report.
- Manages database for all bank branches pertaining
to procedures, incidents, customer feedback and
best practices.
- Documents all work procedures of each business
processes.
- Conducts time and motion study
- Suggests process/system improvements
- Conducts evaluation on implemented improvements
- Drafts project proposal with a concretized and
quantified impact to the Bank
- Seeks approval from management through
Supervisor on implementation of project proposal
- Implementation of project according to agreed work
plan, timeframe and budget
- Constant monitoring of project study for continuous
improvement
- Validates and/or perform task assigned.

- Seeks proposal/approval of involved parties if
necessary.
- Researches for relevant data or information.
- Arranges meetings with clients for bank products
promotion.
- Establishes good client relationship through
implementing bank wide marketing programs.

Gained experience in functional staff management.
My leadership skills were honed in the process of
mentoring and training my staff.