Marketing Manager
MEED
Total years of experience :19 years, 0 Months
-To plan and implement cost effective, targeted marketing campaigns for MEED Events
-Managing event marketing budgets and allocating spending and resources that will generate best returns
-Successfully writing and implementing marketing plans for MEED
-Generating interest and desire through the use of creative copy writing and encouraging people to purchase conference passes
-Generating target sponsorship marketing campaigns
-Liaising with various departments in the organization from event producers and logistics managers to finance managers and editorial writers to successfully deliver events
-Liaising with suppliers to design, produce and distribute marketing collateral
-Liaising with suppliers to acquire and utilize new marketing tools to extend audience reach
-Manage, update and write copy for event websites, optimizing visitor numbers and traffic
-Creating engaging PPC campaigns and SEO Optimization as well as promoting events in social media to increase marketing reach and awareness.
- CRM and SalesForce reporting. Analysis of marketing campaigns from lead allocation to lead qualification. Assigning and reassigning marketing qualified leads to the sales team for optimal results
- Conducting database analysis and research into target audience
- Managing PR for events including in many instances writing press releases and distributing them to relevant media
- Conducting market research to gain insight into prospect personas and behaviors to increase reach into market and enter new ones
- Creating event post show reports and conducting analysis of past campaign results to ensure sustainability and growth of the product
• Establishing and maintaining relationships with corporate and individual clients for events requirements
• Part of the pre opening and opening of Rosewood Abu Dhabi Hotel. 2013
• In charge of setting up operations and processes for the pre-opening team of the Catering Department in Rosewood Abu Dhabi
• Events management for Rosewood Abu Dhabi Hotel. Involved from the moment of sale, preparation and execution of events for the hotel.
• Analysis of market behavior and top clients for the elaboration of corporate contracts and negotiated rates for companies such as Mubadala, Cleveland Clinic Abu Dhabi, Chalhoub Group, Gulf Capital, among others.
• Corporate Client support and follow up for event requirements.
• Creating and maintaining event bookings and maintaining database information
• Report creation and analysis for catering revenues and budgets
Information Technology Manager, January 2011 - July 2011
BAC Credomatic Network
Tecucigalpa, Honduras
Duties: • In charge of uploading and maintaining client databases in the CRM Siebel as well as designing the CRM workflow to ensure the proper execution of B2C marketing campaigns through direct, telephone or online approach.
• In charge of the execution of marketing campaigns and promotions through direct contact, telephone or online approach.
• In charge of the operation of incoming and outgoing call center through the control of data base information and management of information systems.
• In charge of data base preparation and campaign configuration for telemarketing outgoing calls.
• In charge of elaboration of dashboards, statistics and executive presentations about call center operations.
• In charge of the creation of applications and tools to simplify and improve incoming and outgoing call center operations.
• Data analyses to determine data base configuration about customer profiles and product specifications to develop and implement strategies to improve sales via call center.
Marketing and Customer Loyalty Coordinator, July 2008 - January 2011
BAC Credomatic Network
Tegucigalpa, Honduras
Duties: • Analysis and development of marketing strategies to ensure customer loyalty and lengthen credit card customer life cycle.
• Utilization of Customer Relationship Management and attrition prevention tools to increase client portfolio and identify key segments.
• Analysis and development of strategies to prevent customer attrition and increase credit product portfolio.
• Data recollection and analysis of credit card customer profile and purchase history to develop strategies to increase customer loyalty.
• Elaboration of executive presentations of customer data, sales and revenue.
• Providing management and support to up to 100 members of staff and motivating them towards the achievement of optimum service delivery standards.
• Working with the support of Visa, Mastercard and American Express International companies to create new products targeting different clients based on purchasing history and product preferences.
• Preparation and elaboration of marketing collateral to clients about promotions and special product packages.
• Analysis of purchasing history and client preferences for the Development of marketing strategies to increase credit card use and loyalty
• Developing and implementing new attrition forecasting systems which significantly improved overall efficiency
Duties:
• In charge of supervision of incoming call contact center operation nationwide for BAC Bank and Credit Card company.
• In charge of recruitment, training, supervising, coaching and motivating contact center operators.
• Customer attention and service for special cases.
• Maintaining constant communication with all areas of the company to ensure optimum contact center service.
Reservations Officer, December 2003 - October 2005
CRT World Tours
Tegucigalpa, Honduras
Duties: • In charge of the development, promotion and sale of tour packages for both incoming and outgoing tourists to destinations all over the world.
• Managing airline tickets and schedules for tourists.
• Development and management of tour packages and sales through the online company platform.
• Developing and maintaining close relationship and contracts with various wholesale tour operators to make room blocks and guaranty availability for outgoing guests.
• Developing and maintaining close relationship and contracts with various hotels.
• Development of marketing strategies to increase sales of incoming and outgoing tour packages.
Related Activities
• Participated in Intercontinental Hotels Group Conference in Dallas, Texas as a Latin American representative Tour Operator for IHG. 2004
• Participated in the Walt Disney World Resorts International Travel Agent Education Program in Orlando, Florida. 2004
• Received a three month course in International Marketing at the National Cheng Chi University in Tai Pei, Taiwan
• Have worked as an English teacher for more than 4 years in various institutions in Honduras, teaching people ages 8 and up and preparing them for the TOEFL exam.
SHMS, Leysin / Switzerland, 2012 Postgraduate Diploma in Events Management, PGD
University
Universidad Tecnologica Centroamericana (Laureate International Universities), Tegucigalpa / Honduras, Central America 2008 - 2010 Master in Business Administration, MBA
Universidad Tecnologica Centroamericana (UNITEC), Tegucigalpa / Honduras, Central America 1998 - 2003 International Marketing and Business, Bachelor's Degree
Escuela Bilingue Honduras, Comayagua, Honduras, 1998