Manager Sales
Gusto Distribution L.L.C
Total years of experience :26 years, 2 Months
Being managed under supervision of Gusto Holding Switzerland this Company is active in distribution of Ice cream, UHT Juices & Milk and Chilled/Dry/Frozen food products all over Oman.
Lead and Manage the Team of Key Account Executives and Field Sales Manager -Key Accounts to achieve business objectives.
•Planning of new branches all over Oman and subsequently new routes as per requirement of the area and to achieve sales objectives in a efficient manner.
• Drive all Trade Negotiations, Secure Share of Shelf in line with Brand Expectations and Ensure full implementation of all Trading agreements.
• Monitor and Review effectiveness of all Trade Activations, Coverage and Trade Service Levels.
• Sales Forecast to be prepared based on Market Activity Plans and Review on a monthly basis.
• Conduct quarterly Business Reviews with the top customers and develop Business Plan.
• Negotiate and finalize new product listing, price changes, promotion selling and displays in the outlets.
• Monitor Competitor activities and implement Tactical activities to counter the same.
• Train Key Account Executives on product knowledge, customer management, route planning, and collections.
• Provide Coaching for Key Account Executives by regular field contacts and provide written feedback for development.
• Manage Collections from all Credit Customers, Evaluate Credit limits and recommend changes of any based on customer performance and payment history and forecast.
• Ensure that the volume and value targets allocated for the assigned channel are achieved.
My main achievements in the job include:
• Part of the team responsible for establishing a company from scratch to a level where it is been recognized as one of the top reliable distributor in Sultanate of Oman.
• Able to create three independent division Frozen, Dry and Ice Cream successfully.
Unikai is one of the leading Companies involved in production & distribution of dairy, ice cream, UHT Juices & Milk and Chilled/Dry/Frozen food products all over UAE and Oman.
Reporting to Managing Director and managing a sales team of over 250 personnel, and responsible for:
•Overall sales & distribution objective of Dairy & Frozen products with an annual turnover of AED 50 million and above.
•Annual sales forecasting & budgeting.
•Developing businesses plan for the Modern and Lower Trade and constantly analyzing implementation progress.
•Handling nationwide Key Accounts including Carrefour, Lulu, Sultan Center and etc
•Preparing and conducting presentations for new customers, business agreements renewal and new product launches.
•Setting monthly sales targets and monitoring the achievement.
•Managing a sales distribution network of 200 vans.
•Products availability, visibility and area coverage.
•Ensuring customer relationships and service levels in term of order fulfillment, merchandising, in shop promotions, frequency of service and complaints handling.
My main achievements in the job include:
•Achieved 65 % growth in frozen trading products.
• Maximum sales in 32 year’s history during 2011 Ramadan.
• Successfully launching of new products like flavoured milk, fresh milk & laban
ARL is the first refinery of South Asia (1922) engaged in refining of crude oil and supply of petroleum products. I am member of the team on the following Projects being carried out under supervision of Attock information Technology Service Ltd.
•Actively involved in implementation of ERP Solution, Oracle Financial.
•Assisting Sales Manager in annual sales forecasting & budgeting and preparing business plan.
•Managing, offering prompt services and maintaining customers/key accounts
•Continuously reviewing and assessing business setup to ensure maximum efficiency and effectiveness.
•Preparing annual leave plan that does not jeopardize operations.
Specialization in Sales & Marketing
MIT