Irina Brusova, 1 Visual Merchandiser and Activity Manager

Irina Brusova

1 Visual Merchandiser and Activity Manager

IKEA

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Advertisement Design
Experience
7 years, 1 Months

Share My Profile

Block User


Work Experience

Total years of experience :7 years, 1 Months

1 Visual Merchandiser and Activity Manager at IKEA
  • United Arab Emirates
  • June 2012 to August 2013

06/2012-8/2013 1 Visual Merchandiser and Activity Manager
Employer: IKEA-Dubai, Festival City, Alfuttaim

Main tasks: - optimizing the use of the store layout and store media by developing and implementing range presentation solutions
- developing and implementing efficient and effective store communication, supporting
self-choice and mechanical sales system
- reflecting the IKEA Brand identity and creating visual impact in all commercial,
sale support and co-woker areas.
- stimulating and increasing the interest for home furnishing in order to grow the customer base and the market
- working with other functions in the store on the commercial calendar activities
- influencing and co-operating with the store commercial team, colleagues and other support functions to ensure that we focus on the same priorities
- working with the team to plan and implement range changes in a simple and cost-conscious way
- encouraging my team to respond quickly and proactively to commercial
opportunities, customer feedback, competition, supply issues and volume
commitments
- actively supporting and developing co-operation with Sales and In-Store Logistic through working closely together, sharing knowledge and respecting each others
responsibilities
- monitor performance against agreed goals, adapting and taking action when required

Visual Merchandiser at Expansion
  • March 2010 to May 2012

03/2010 - 05/2012 Visual Merchandiser -Expansion team
Employer: OOO IKEA DOM - Service Office Russia - Khimki, Moscow Region

Main tasks: - Support in planning of the new stores in Ufa and Samara
- Creating new and improving existing solution for Market-Hall departments
- Adapting good solutions from other stores and CSP to new layouts
- Organizing the work of planners team and controlling the meet of deadlines
- Preparing "Buildup-Packages" for buildup companies
- Controlling the buildup process of new stores according to the plans
- Coordinate the work of Visual Merchandisers during the buildup process

Visual Merchandiser at H&M Store, Shopping Mall
  • Russian Federation
  • April 2009 to March 2010

04/2009 - 03/2010 Visual Merchandiser
Employer: H&M Store, Shopping Mall "Metropolis", Moscow

Main tasks: - Raise and maintain the level of basics for responsible areas within the store
- Implementation of new collections
- Preparing departments and shop windows for new seasons
- Dressing and styling of mannequins and torsos
- Trainings for sales about basics of merchandising


2

Visual Merchandiser at OOO IKEA DOM, Store
  • Russian Federation
  • August 2006 to April 2009

08/2006 - 04/2009 Visual Merchandiser
Employer: OOO IKEA DOM, Store 426 Saint-Petersburg - Dybenko

Maintasks: - Raise and maintain the level of basics for responsible areas within the store
- Planning and implementing new collections
- Creating and improving new solutions according to new trends and local market
relevance
- Re-plan product areas to support sales increase
- Train new coworkers ( working in Market-Hall according to IKEA concept, working with commercial lighting, range presentation and layouts)
- Trainings for Sales and ComIn (Market-Hall planning, Range Presentation,
Commercial Lighting, Swedishness)

Visual Merchandiser at IKEA
  • Russian Federation
  • February 2009 to February 2009

02/2009 Supporting the buildup of IKEA Store 351 Omsk
- Buildup process Swedish Food Market
- Sales Steering Podiums - Market Hall

Acting first Visual Merchandiser at IKEA
  • Russian Federation
  • August 2007 to May 2008

08/2007 - 05/2008 Buildup IKEA Store 338 Novosibirsk: - Acting first Visual Merchandiser
- Responsible for Market Hall and team of Visual Merchandisers
- Support competence development and education of coworkers IKEA Novosibirsk
- Controlling working processes and meeting of deadlines

11/2006 Supporting the buildup of IKEA Store 464 Saint-Petersburg - Parnas.


3

Education

Bachelor's degree, Advertisement Design
  • at Saint Petersburg State University of Technology and Design
  • April 2007

09/2001 - 04/2007 Saint Petersburg State University of Technology and Design Advertisment Design - Diploma

High school or equivalent, Sales and ComIn
  • at School & University
  • May 2001

Specialties & Skills

Commercial Skills
Development Of People
Leading People
Team oriented
Visual Merchandising
COLLECTIONS
COMMERCIAL LIGHTING
FOR SALES
INCREASE
LIGHTING
SALES INCREASE
SOLUTIONS

Languages

English
Expert
German
Expert
Russian
Expert