Irina Goryacheva

Exhibition design & planning / Exhibition and museum graphics / Visitor experience / Wayfinding system / Spatial graphics / Concept design / Illustration

Project Description:
The Grand Egyptian Museum (GEM) is a billion dollar development that will display some of the world’s most recognisable collections, including for the first time, the complete contents of the tomb of Tutankhamun; over 5, 000 funerary artifacts of unimaginable archaeological and aesthetic value.

Responsibilities/Tasks:
This was one of the leading roles in the creation of the new museum, responsible for the development of the inaugural permanent exhibitions and public offer, ensuring exemplary standards and practices were developed for on-going delivery of exceptional visitor experiences.
Assisted in the implementation of the creative strategy and overall design of the Museum's graphic identity and visual communications. Monitored external use of the brand, including prompt action resolution of brand violations.
Planning of project schedules and managing workflow across departments and external subcontractors. Overseeing and evaluating final artwork and production to ensure quality.

Key achievements:
- Scoped projects and prepared design briefs for the Museum’s public offer including GEM’s permanent and temporary galleries, museum branding, exhibition graphics, signage and wayfinding
- Creation of tender documentation for exhibition development programs with a value of US $120m
- Managed a diverse international team of museum experts and mentored local Museum employees in best practices for the world’s most valuable archaeological collections
- Created exhibition graphic design brief, exhibition graphic design standards and guidelines and developed overall branding strategy
- Worked in a lead role to provide supervision and guidance to the client’s design team. Ensured compliance with approved design standards to provide quality design, accessibility, visual consistency and operating convenience
- Reviewed and verified calculations, design proposals, models and design documents for quality, accuracy, functionality and satisfactory completion

Project Description: As a creative laboratory, the Bauhaus Lab contributes to critical contemporary issues through research and design. The Bauhaus Lab is a trans-disciplinary and transnational platform for the artists, designers, curators, architects and scientists working together on the development of future-oriented projects in the fields of urbanism.
In connection with the opening of completed Master’s House ensemble the scope of the project focused on contemporary storage practices examined on diverse levels.

Responsibilities/ Tasks:
In this role I worked as a part of exhibition team. Responsible for all stages of the exhibition design process, from research and concept development to curating and mounting exhibition. Responsible for graphic design coordination, exhibition design and planning, developing exhibition content and guidelines. Development of exhibition visual branding and graphics.
Development of concepts aligned to Bauhaus Dessau Foundation requirements in collaboration with the curatorial and exhibition team.
Preparation, production and finalisation of artwork for print and digital purposes.
Management of the external printing and other production providers to ensure optimisation of budgets and that project deadlines were met.
Work with installation and exhibition team and helped to facilitate suppliers working on site, deliveries and installations.

Project description:
Design Studio Baklazanas is focusing on visual branding and communication design for cultural, educational and governmental institutions. The scope of their work encompasses a full range of contemporary communication design services. They combine a conceptual and strategic approach with expertise in the sphere of cultural branding into all phases of the project from the planning of the communication strategy, project management to the design implementation.

Responsibilities/Tasks:
Leading design team, providing creative direction, visual branding and communication design for cultural, educational and governmental institutions. Responsible for all stages of the design process from concept to implementation of the projects. Developing visual branding as well as poster design, souvenir design, outdoor advertising and illustration artwork. Providing communication design consultancy services. Conducting communication design and visual branding workshops.

Key achievements:
- Established trusting relationships with designers, vendors, and key clients
- Managed design project team
- Handled multiple projects, many with conflicting deadlines
- Earned several international awards for providing graphic design and art direction services

Graphic DesignerGraphic Designer
The Moscow State Academic Chamber Musical Theatre (Pokrovsky Opera)The Moscow State Academic Chamber Musical Theatre (Pokrovsky Opera)
May 2012 - Dec 2014 · 2 yrs 8 mosMay 2012 - Dec 2014 · 2 yrs 8 mos
Moscow, RussiaMoscow, Russia
Project Description:
The Moscow State Academic Chamber Musical Theatre (Pokrovsky Opera) is known for its diverse and innovative repertoire, with Russian rarities playing alongside European favourites all sung in their original languages, as well as for its individual style combined with the almost intimate atmosphere of a chamber theatre.

Responsibilities/ Tasks:
Responsible for all stages of the design process, worked from the concept right to completion of projects spanning branding and visual identity concept development, poster design, print, souvenir design, outdoor advertising. Event design, visual communication and graphic design for the premieres. Preparation, production and finalisation of artwork for print and digital purposes. Management of the external printing and other production providers to ensure optimisation of budgets and that project deadlines were met.

Key achievements:
- Created the new visual identity of the theatre increasing brand recognition and creating a more visitor-friendly aesthetic
- Created unique visual identities and poster campaigns for the operas and various events
- Received Red Dot Design Award 2013 (Best of the Best) for the opera poster series
- Developed the new visual identity of the theatre
- Developed rebranding and visual communication for the ongoing classic operas

The Mikhail Bulgakov Museum was established in 1990 as an institution which served the purpose of making apartment № 50 accessible to the visitors. Now the famous «Odd Flat» is a museum where one can immerse in the environment of that period of the writer’s life in Moscow.
Despite everything the museum team succeed in preserving the special atmosphere of this place which became a cross-point of three different epochs of Russian history: pre-revolutionary Russia, the Soviet era and the Post-Soviet reality.

Responsibilities/ Tasks:
Work on projects spanning branding, visual identity, print and poster design, souvenir design, packaging, outdoor advertising, web-design. Development of branding and merchandise strategies. Visitor experience studies.
Assisting in the implementation and monitoring of the brand identity of materials, improving the guidelines for institutional use and ensuring the consistent application and maintenance of the brand across various media and departments.
Development of concepts aligned to department requirements in collaboration with the curatorial team.
Creation of templates, various internal use documents and layouts for advertising and marketing collaterals. Development of creative visuals for print and digital applications.
Preparation, production and finalisation of artwork for print and digital purposes.
Managing external subcontractors ensuring optimisation of budgets and that deadlines are met.
Provision of necessary support in the requirements to maintain a digital archive and image library of all museum design artworks.

Key achievements:
- Created the new visual identity of the museum increasing brand recognition and creating a more visitor-friendly aesthetic
- Provided proposal layout, exhibition graphics and visual identity design for over 1000 posters and countless invitations and advertisements, 8 book layouts, 2 grant winning multidisciplinary projects, visual identity for over 30 exhibitions under extremely tight deadlines

Work as freelance graphic designer and creative director on various projects spanning visual branding, naming, developing branding strategies, visual and corporate identities, all kinds of print design, merchandise strategy and souvenir design, outdoor advertising and illustration. Responsible for all stages of the design process, worked from the strategy development and concept right to completion of projects.
Preparation, production and finalisation of artwork for print and digital purposes. Management of the external printing and other production providers to ensure optimisation of budgets and that project deadlines were met.

Project description:
Ermolaev Bureau is an international graphic design studio specialising in the creation of visual brand strategy, brand positioning and project implementation in the field of corporate and consumer identity.

Responsibilities/Tasks:
Design research. Concepts development for branding, packaging, outdoor print and editorial design.
Technical design, implementation of design changes.

Responsibilities/Tasks:
Concept development for branding, merchandise, packaging, print, editorial design, outdoor advertising for various projects. Development of work from conception through to delivery on medium and small scale projects simultaneously.
Creation of templates, various internal use documents and layouts for advertising and marketing collaterals. Development of key visuals for print.
Preparation, production and finalisation of artwork for print and digital purposes. Managing external subcontractors ensuring optimisation of budgets and that deadlines are met.