Isaq Aslam

Role: Key Project Manager (Reporting to National Sales Manager)
Key Responsibilities:
Strategic Project Engagement: Facilitated product approvals within megaprojects
in sectors spanning Oil & Gas, Power Generation, and Water Treatment. Led
meticulous BOQ calculations for MEP services and adeptly conducted passive fire
protection surveys, tailoring solutions based on specific project applications.
Market Awareness Initiatives: Orchestrated targeted seminars for consultant and
contractors, imparting comprehensive product awareness and fostering
relationships within mega projects, enhancing brand recognition and trust among
stakeholders.
Strategic Planning & Management Reporting: Prepared and updated detailed
business plans, delivering key insights to top management on weekly, monthly,
and quarterly bases. Enabled efficient territory management, spearheaded lead
generation, and executed successful deal closures.
Key Contributions & Achievements:
Sales Excellence: Achieved the highest sales of Fischer Chemical Anchors in Saudi
Arabia, exceeding sales and collection targets consistently, aligned with KPIs.
Business Growth & Market Development: Led initiatives resulting in a notable
increase in market share and drove top-line and bottom-line targets through
innovative sales growth plans, yielding a substantial sales increase from 15%to an
impressive 40%.
Profit Margin Expansion: Demonstrated prowess in enhancing profit margins,
successfully navigating price-sensitive market segments while augmenting product
pitching strategies.
Product Development Strategy: Formulated and implemented comprehensive
product development strategies, significantly contributing to the overall growth
and visibility of the region.

Role: Sales Manager (Reporting to Managing Director)
Objective: Contribute to company's growth and profitability by developing
resilient sales team, collaborating with Technical, Marketing, and Operations to
generate new business. Primary focus on maintaining robust gross margins in
project business and achieving profit targets for organizational expansion and
development. Additionally responsible for managing key accounts and enhancing
business opportunities.
Strategic Sales Management:
Strategic Project Engagement: Collaborated closely with MEP
consultants/Contractors to precisely specify products, ensuring alignment with
market demands and project specifications.
Orchestrated development and execution of sales plans to achieve divisional
business objectives, leveraging insightful market analysis to drive effective sales
strategies.
Strategic Planning: Played pivotal role in devising and executing strategic sales
strategies, including tactical campaigns, competitive pricing, and optimizing
product and service delivery.
Formulated proactive strategies to outmanoeuvre competitors, resulting in
increased market share and sales volume through new customer acquisition plans.
Business Growth & Market Development: Identified potential clients, established
impactful meetings with decision-makers, and collaborated with team to craft
tailored proposals addressing client needs, concerns, and objectives.
Maintained strong focus on forecasting sales targets and diligently ensured sales
volume aligned with predefined sales target plans.
Key Contributions & Achievements:
Expanded customer base by acquiring 45 new potential customers in2017,
fostering substantial growth in clientele. Successfully secured over 10new project
approvals, culminating in highest single order within CMSGROUP in 2017.
Consistently met and exceeded Sales & Collection targets inline with company
expectations, showcasing performance excellence.

Role: Sales Manager( Reporting to General Manager)
Objective: Drive company's growth and profitability at Saudi Rock wool Factory by
cultivating a sustainable sales team and collaborating with Technical, Marketing,
and Operations to generate new business and nurture existing customer base.
Focused on maintaining robust gross margins in project business, achieving profit
targets, and spearheading expansion and development initiatives. Additionally
responsible for managing key accounts and optimizing business opportunities.
Key Contributions & Achievements:
HVAC Business Expansion: Successfully secured a significant HVAC business for
Rock wool, generating a substantial order of 1 Million, marking a pioneering entry
into a completely new market segment. Market Share Growth: Instrumental in
augmenting market share by an impressive 30% compared to previous year,
achieved through addition of new customers and exploring new applications
within projects.
Channel Partner Development: Strategically developed multiple channel partners
for local distribution (B2B), enhancing competence levels through consistent
training initiatives, aligning with organizational goals.
Sales & Collection Targets: Demonstrated consistent excellence by achieving sales
and collection targets in accordance with company expectations, contributing to
Nationality: INDIAN
Marital Status: Married
Visa Status: TRASFERABLE
IQAMA
Gender: Male
Religion: Muslim
increased market share and boosting both top-line and bottom-line targets.

Role: Sales Manager (Reporting to General Manager)
Key Responsibilities:
Strategic Planning: Developed comprehensive business plans, effectively
allocating sales targets to team, ensuring strategic alignment and goal attainment.
Team Management & Performance Monitoring: Oversaw team performance,
providing continuous support, and reported progress to top management. Played
a pivotal role in recruiting, training, and motivating sales team to achieve targets.
Market Engagement: Actively participated in industry events, conducting
thorough market research on offered products and services, ensuring a deep
understanding of customer needs and market trends.
Key Contributions & Achievements:
Sales Growth: Achieved a remarkable sales growth of 20% compared to previous
year (2012), signifying effective sales strategies and execution.
Vendor Registrations: Successfully completed vendor registrations for prestigious
clients, enhancing company's visibility and credibility within industry.
Secured Mega Project Contacts: Secured key contacts with companies engaged in
Mega Projects in KSA region, paving way for significant business opportunities and
market penetration.
Strategic Sales Implementation: Implemented strategic sales processes and
successful selling techniques within sales team, optimizing their performance and
sales outcomes.
Customer Classification & Strategy: Developed and applied customer
classifications based on specific trades (e.g., Buildings & Construction, Oil& Gas,
Government, Industries, Mechanical & Electrical), aiding in targeted marketing and
sales strategies.
Time & Territory Management: Introduced a new strategy for effective time and
territory management, ensuring maximized coverage and optimized resource
utilization.
Exemplary Target Achievement: Remarkably achieved 112% of set targets and
attained 90% collection for last quarter, demonstrating consistent excellence in
meeting and surpassing goals.

Positions Held:
Technical Advisor (2011-2013),
Technical Application Engineer (2009-2010),
Technical Representative (2008-2009)
Duration: Oct 2008 - Jan 2013.
Experience Profile:
Led market development efforts within Building Construction, MEP, Steel & Metal
sectors, implementing effective strategies that significantly enhanced sales and
market penetration. Recognized for identifying new opportunities and devising
strategies to optimize business outcomes, focusing on formulating business plans
grounded in customer and project-based factual data.
Key Responsibilities:
Strategic Business Planning: Formulated comprehensive business plans rooted in
factual data derived from customer and project analyses. Proficient in Power Tools,
Anchor Fasteners, Measuring Tools, Diamond Coring cutting machines, Screws,
Clamps, Cordless & Cutting Tools, Fire Stop & Foams, and Chemicals Fasteners.
Trade Development & Management: Orchestrated the development of the facade
and elevator trade, achieving unparalleled sales within the region. Managed the
facade & elevator team by meticulously implementing strategic business plans.
Team Leadership & Mentorship: Provided on-field coaching and motivational
guidance to empower the team, ensuring met and exceeded set targets
consistently.

Responsible for the sales of the following products :-

• Reliance Industries - HDPE & PPR Pipes.
• Advance valves - Butterfly, Balancing Valves, Non- Return Valve, Ball Values.
• Zoloto - Ball/Globe/Gate Valves.
• Johnson Controls - Control Valves

Values & Pipes :-
1. Responsible form Enquiry generation.
2. Meeting the Architects and Consultants to specify the products.
3. Responsible for generating the sales from Builders and contractors.
4. Territory management, Lead generation, Lead follow up.
5. Sales forecasts and payment collection .
6. Conducting demonstrations to the clients .

Clients from Oil & Gas:-

TPL, CPCL, HPL, SPIC, Sun Pharmaceuticals, Hatsun, Reliance etc.

Clients from Services :-

ETA, FIRE PRO, VOLTAS, BLUE STAR, L&T, BGR ENERGY, LANCO etc.

Clients from construction:-

L&T, SPCL, GAMMON, LANCO, CCCL, Leighton Group, AFCONS, HCC, Punj Lloyds,
NCC, UNITECH, SHOBHA DEVELOPERS, DLF, GMR etc.