Regional Sales Manager
Nashar trading company
Total years of experience :22 years, 8 Months
Establish, create and develop regional sales plans and quotas including
annual budgets forecasts in alignment with business objectives for North
Region (Madinah, Yanbu, Tabuk, ) to be proposed to Top Management.
Set goals with clear direction and monitor performance of Direct Reports
including 20 North Region Sales Team members.
Follow desired standards of consistency, fairness and honesty upholding
Company Values at all times: inclusive of constructive problem solving,
facilitating creative improvements, and inspiring others.
Achieve North Regionʼs revenue and profitability quotas for Company
products as they are sold into all customer segments within North Region.
Establish an environment and foundation for future sales growth. Sells
and teaches others how to sell value and solutions to North Regionʼs
customers.
Direct the selling activities within the Region, inclusive of resource
deployment and customer interactions. Prioritizes effectively and in
accordance with corporate objectives.
Evaluate metrics on product lines and instruct team members to adjust
inventory appropriately
Inform on competitive services, promotional matter, sales technique,
pricing and marketing policies.
Hire, train, set goals and monitor performance of sales representatives
and direct reports.
Set goals with clear direction and monitor performance of Direct Reports
including 45 All region Sales Team members.
Achieve All region revenue and profitability quotas for Company products
as they are sold into all customer segments within All region.
Increase Direct Distribution Routes from 13 to 15 in Dammam
Increase Customer database from 1715 Customers to 1984 Customers in Dammam
Retail contribution value become 67% Vs 58% before / Vs. wholesale in Dammam
Switch a branch to Agent to increase the efficiency (Hafer Albatin).
Sales growth 10% 2020 Vs. 2018 From 22.5M To 24.8M in Dammam
Increase Direct Distribution Routes from 9 to 13 in Taif
Increase Customer database from 895 Customers to 1286 Customers in Taif
Retail contribution value become 65% Vs 54% before / Vs. wholesale in Taif
Switch a branch to stockiest to increase the productivity (AlKhormah).
Sales growth 41% 2019Vs. 2014 From 17M To 24M in Taif
Built 3 Areas from Scratch in north Jeddah
Increase Routes from 5 Routes to be 7 Routes in Jeddah
AVG per Truck growth 41% 2014 Vs. 2012 from 72K To 102K in Jeddah
Increase Routes from 8 Routes to be 11 Routes in Riyadh
AVG per Truck growth 16% 2012Vs. 2010 from 67K To 78K in Riyadh
Launched more than 20 new SKUs from new brand (Memories Biscuits)
Launched more than 20 new SKUs from new brand (Memories Biscuits)
Re‑ Built the new Key Accounts route in south region.
Implemented an exclusive contract with Top 20 Customers.
Re‑ Built the new Key Accounts route in south region.
Built the new Key Accounts route in Alexandria.
Launched 4 new SKUs from new brand (BEYTI milk & yogurt)
Built 2 Areas from Scratch In Alexandria.
Launched new SKUs from new brand (Ganna butter)
Bachelor Degree Commerce
