CEO Chief Executive Officer
Tiraz Al-Arabia
Total years of experience :22 years, 3 Months
• Implement strategies to stimulate revenue growth in alignment with company objectives; plan and execute multiple high-level projects simultaneously.
• Guide strategic business development and operations initiatives to maximize overall performance.
• Address key weaknesses and capitalize upon opportunities in a dynamic real estate market.
• Conduct analyses to optimize key performance metrics.
• Direct projects such as CRM system implementation and lead generation process improvement.
• Foster productive relationships with multiple external partners such as funds and independent investors, leveraging industry knowledge and trends to drive business objectives.
• Conduct performance evaluations of direct reports, including Project Managers.
• Signed agreements to launch 800 units (mix of off plan and ready to move) in Riyadh in 2023.
• Drove the expansion of the brand outside of its current location; implemented SOPs to apply across various locations.
• Coordinated with various partners such as architects, designers, and master planners to bring hospitality concepts to life.
• Engaged in negotiations in several HMAs from start to opening; cultivated and maintained developer/operator relationships to achieve the best working model.
• Grew entire departments from the ground up, including authoring detailed SOPs of operations to ensure a synergetic workflow across the organization.
• Prepared yearly budgets and forecasts; tracked revenues and expenses.
• Streamlined the day-to-day operations of various hospitality outlets by improving processes and bridging communications cross-functionally.
• Clarified the vision for the project while identifying several products under development.
• Interfaced with architects, landscape consultants, interior designers, and civil engineers in developing the various phases of the project from concept to final product.
• Selected branding, marketing, and sales strategies.
• Oversaw the building and management of commercial, development, and marketing departments.
• Defined KPIs for various departments.
• Offered mentorship and leadership to off-plan sales teams with a focus on various markets.
• Facilitated the training of key sales associates to conduct one-to-one sales pitches with high net-worth customers, promoting swift onboarding, high productivity, and best practice adherence.
• Determined the most appropriate partners for different roles throughout the project lifecycle, such as master planners, architects, retail/hospitality consultants, property management partners, and hospitality/F&B brands.
• Prioritized, scheduled, and delegated responsibilities based on lifecycle stage, maintaining communications with all stakeholders throughout the process.
• Designed a product roadmap for each phase of the project and established internal/external KPIs.
• Generated regular reports reflecting project progress and KPI achievement; proactively identified and mitigated emerging issues.
• Provided leadership and direction to the residential development team; built and led the commercial department while focusing on off-plan sales.
• Devised reasonable timelines, goals, and objectives for all aspects of the project, such as conception, design development, and marketing and sales.
• Ensured alignment between all departments to meet goals and objectives and adhere to deadlines.
• Allocated budgets and resources with the finance department to adhere to financial constraints and evaluate necessary funds required for future development.
• Recognized for successfully launching and selling 1000+ residential units.
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