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Israa Hammoud, Digital Marketing Specialist

Israa Hammoud

Digital Marketing Specialist·production box

Lebanon

Bachelor's degree, Business And Marketing

Work experience

Total years of experience: 2 years, 6 months

Digital Marketing Specialist

January 2024 - Present

production box

Dubai, United Arab Emirates

January 2024 - Present

• Managed social media accounts for 4 brands across fashion and corporate sectors, maintaining
consistent posting schedules and brand voice
• Grew average client engagement rate by 25-35% through structured content themes and
interactive storytelling formats
• Designed visual grids and content frameworks that increased profile aesthetic cohesion and
follower retention
• Wrote website and LinkedIn copy for Production Box (Dubai), improving brand positioning for
an international audience
• Implemented engagement strategies (polls, Q&As, stories) resulting in measurable reach
growth across client accounts
Company industry:
Manufacturing
Job role:
Marketing and PR

Digital Marketing Specialist

January 2024 - Present

Freelance

Dubai, United Arab Emirates •Remote

January 2024 - Present

• Managed social media accounts for 4 brands across fashion and corporate sectors, maintaining consistent posting
schedules and brand voice
• Grew average client engagement rate by 25-35% through structured content themes and interactive storytelling
formats
• Designed visual grids and content frameworks that increased profile aesthetic cohesion and follower retention
• Wrote website and LinkedIn copy for Production Box (Dubai), improving brand positioning for an international
audience
• Implemented engagement strategies (polls, Q&As, stories) resulting in measurable reach growth across client accounts
Company industry:
Media Production
Job role:
Marketing and PR

SOCIAL MEDIA MARKETING Manager

July 2024 - September 2025

freelance

Tripoli, Lebanon

July 2024 - September 2025

Freelancing Projects
Malak Haute Couture (Social Media
Management)
NG Group ( Mood Boards\Grids &
Content)
Elegance ( Social Media Management)
Events Posters Design
Company industry:
Marketing
Job role:
Marketing and PR

social media manager

December 2023 - September 2024

Grow Smart

Tripoli, Lebanon

December 2023 - September 2024

In my previous role, I was responsible for overseeing social media accounts across platforms such as Instagram, Facebook, LinkedIn, and TikTok. I collaborated closely with content creators and designers to ensure high-quality, engaging content that aligned with brand objectives. Additionally, I planned and scheduled posts, monitored engagement, and analyzed performance metrics to optimize social media strategies. My experience with tools like Hootsuite and Buffer, combined with my ability to work independently, enables me to manage accounts efficiently and drive meaningful engagement.
Company industry:
Marketing
Job role:
Marketing and PR

Social Media Marketing Manager

December 2023 - June 2024

GrowSmart Agency

Tripoli, Lebanon

December 2023 - June 2024

Managed and scheduled content using
Meta Business Suite
Created social media posts and captions
aligned with brand identity
Assisted in developing targeted content
strategies
Monitored basic analytics and
engagement performance
Company industry:
Social Services
Job role:
Marketing and PR

Social Media Marketing Specialist

December 2023 - June 2024

Grow Smart Agency

Tripoli, Lebanon

December 2023 - June 2024

• Executed content strategies for 3+ client accounts simultaneously, aligned with brand
positioning and target audience personas
• Developed and managed monthly content calendars, ensuring 100% on-time delivery across all
platforms
• Created engagement-driven posts and conversion-focused captions, contributing to average
20%+ improvement in post engagement
• Analysed performance metrics (engagement rate, reach, impressions) using Meta Business
Suite to optimize content frequency and format
• Conducted competitor research across 5+ industries to surface positioning gaps and content
opportunities for clients
Company industry:
Software Development
Job role:
Marketing and PR

Social Media Marketing Specialist

December 2023 - June 2024

GrowSmart Agency

Tripoli, Lebanon

December 2023 - June 2024

• Executed content strategies for 3+ client accounts simultaneously, aligned with brand positioning and target audience
personas
• Developed and managed monthly content calendars, ensuring 100% on-time delivery across all platforms
• Created engagement-driven posts and conversion-focused captions, contributing to average 20%+ improvement in
post engagement
• Analyzed performance metrics (engagement rate, reach, impressions) using Meta Business Suite to optimize content
frequency and format
• Conducted competitor research across 5+ industries to surface positioning gaps and content opportunities for clients
Company industry:
Social Services
Job role:
Marketing and PR

Education

Lebanese International University

January 2026

January 2026

Bachelor's degree, Business And Marketing

Lebanon

LIU - Lebanese International University

January 2026

January 2026

Bachelor's degree, Business Marketing

Lebanon

Lebanese International University (LIU)

January 2026

January 2026

Bachelor's degree, marketing

Lebanon

Lebanese International University (LIU)

January 2026

January 2026

Bachelor's degree, Business And Marketing

Lebanon

Skills

Canvas
Expert
Canvas
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Design
Expert
Design
Expert
Marketing
Expert
Marketing
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Hootsuite
Intermediate
Hootsuite
Intermediate
Meta Business Suite
Expert
Meta Business Suite
Expert
Instagram Analytics
Expert
Instagram Analytics
Expert
Canva
Expert
Canva
Expert
Capcut
Expert
Capcut
Expert
Storytelling
Expert
Storytelling
Expert
Visual Content
Expert
Visual Content
Expert
Microsoft
Expert
Microsoft
Expert
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CANVA SOFTWARE
Intermediate
CANVA SOFTWARE
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
COPYWRITING
Intermediate
COPYWRITING
Intermediate
CREATIVE DESIGN
Intermediate
CREATIVE DESIGN
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA ANALYTICS
Intermediate
SOCIAL MEDIA ANALYTICS
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
AUDIENCE SEGMENTATION
Intermediate
AUDIENCE SEGMENTATION
Intermediate
COMPETITIVE ANALYSIS
Intermediate
COMPETITIVE ANALYSIS
Intermediate
CONTENT MARKETING
Intermediate
CONTENT MARKETING
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate

Social profiles

Instagram
Instagram
instagram.com/h.israa8

Behance
Behance
behance.net/gallery/243855715/Marketing-Portfolio

Languages

English
Expert

Training and Certifications

Certifications
Claude AI — Coursera
Odoo Certificate
Digital Marketing
Digital Marketing
SimpliLearn Full Digital Marketing Course