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Isuru Jayawickrama , Head of Sales

Isuru Jayawickrama

Head of Sales·Al Husn E- Tr (FALIK)

United Arab Emirates

Master's degree, General Management

Work experience

Total years of experience: 9 years, 7 months

Head of Sales

July 2023 - Present

Al Husn E- Tr (FALIK)

Sharjah, United Arab Emirates Hybrid

July 2023 - Present

KPIs, targets, and performance frameworks
Spearheaded expansion across UAE, increasing
penetration and brand presence client relationships and enterprise improving retention
and lifetime value

Company industry:
IT Services
Job role:
Sales

General Manager

April 2022 - May 2023

Deepsea Commercial LTD -

Colombo 5, Sri Lanka Hybrid

April 2022 - May 2023

international marine projects valued between USD 500K-2M
Successfully secured 15-20+ new contracts through strategic partnerships,
proposal development, and high-level client negotiations
Improved overall project profit margins by 18-25% through effective cost
control, resource optimization, and operational planning
Managed and supervised 50-80+ technical, diving, and operational staff
across multiple concurrent projects
Ensured 100% on-time project delivery across multiple domestic and overseas
assignments through strong coordination and planning
40% increase in inbound project inquiries and leads
Implemented process optimization strategies to enhance workflow efficiency,
safety compliance, and project execution standards
Maintained strong relationships with key stakeholders, clients, and executives
to support long-term business growth and repeat contracts

Company industry:
Other Business Support Services

Director (ownership)

August 2020 - March 2023

Three king Hotel

Gampaha, Sri Lanka Hybrid

August 2020 - March 2023

Managed budgeting, cost control, and financial planning to maximize profitability
and operational efficiency
Recruited, trained, and supervised hotel staff to maintain professional service
standards and teamwork culture
Established strong relationships with travel agents, corporate clients, and local
partners to expand business opportunities
Ensured compliance with health, safety, and hospitality industry regulations for
smooth and secure operations

Company industry:
Catering, Food Service, & Restaurant

Operation and sales Manager

April 2021 - April 2022

Deepsea Commercial LTD

Colombo 5, Sri Lanka Hybrid

April 2021 - April 2022

Commercial Diving & Marine Services | Local & International Projects
Managed end-to-end marketing and operational activities for commercial diving
and marine service projects across local and international markets
Developed and executed business strategies that increased project acquisition
and strengthened company market position
Secured 15-20+ new contracts through client relationship management,
proposals, and strategic negotiations
Oversaw project execution for contracts valued between USD 500K-2M, ensuring
quality, safety, and timely delivery
Coordinated and supervised 50-80+ technical, diving, and operational staff
across multiple ongoing projects
Improved operational efficiency by implementing process optimization and
resource management strategies
Increased project profitability by 18-25% through cost control, budgeting, and
financial monitoring
Enhanced company brand visibility and digital marketing presence, generating
40% more inbound leads

Company industry:
Other Business Support Services
Job role:
Management

Sales Manager

June 2020 - March 2021

Union Assurance PLC

Gampaha, Sri Lanka Hybrid

June 2020 - March 2021

referral-based business development

Company industry:
Insurance & TPA
Job role:
Sales

Financial Planner

October 2016 - June 2020

LOLC

Gampaha, Sri Lanka Hybrid

October 2016 - June 2020

Financial Services & Investment Solutions | Corporate & Retail Operations
Developed and implemented financial planning strategies to promote investment
products and achieve sales targets across corporate and retail clients
Built strong client relationships by providing personalized financial advice, risk
assessment, and wealth management solutions
Generated new business opportunities through proactive marketing, client
referrals, and effective portfolio management strategies

Company industry:
Financial Services
Job role:
Sales

Education

Swiss School Of Business And Management

March 2026

March 2026

Master's degree, General Management

Switzerland

Qualifi

October 2025

October 2025

Higher diploma, Strategic Management

United Kingdom

Swiss school of business management

March 2025

March 2025

Master's degree, General Management

Switzerland

University College of Dublin

January 2021

January 2021

Bachelor's degree, Management

Ireland

GPA (point): 1 out of 4

GPA (point): 1 out of 4

IBSL

October 2017

October 2017

High school or equivalent, Finance And Insurance

Sri Lanka

Skills

BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate
STRATEGIC MANAGEMENT
Intermediate
STRATEGIC MANAGEMENT
Intermediate

Languages

English

Beginner

Training and Certifications

Certifications
Technical Competency Examination (LIFE)