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Yulia Ostapchuk, Marketing Manager

Yulia Ostapchuk

Marketing Manager·2CG

United Arab Emirates

Master's degree, Master in Marketing and Advertisement

Work experience

Total years of experience: 15 years, 0 months

Marketing Manager

December 2019 - Present

2CG

Dubai, United Arab Emirates

December 2019 - Present

- Develop marketing strategies and tactics to drive qualified traffic to the website or social media platforms;
- Deploy and analyze marketing campaigns;
- Launch social media campaigns;
- Produce valuable and engaging content for the website, blog posts, social media platforms;
- Prepare marketing budget on quarterly and annually basis;
- Work with variety of paid and organic acquisition channels;
- Measure and prepare report on the performance of marketing campaigns;
- Market research;
- Analyze consumer’s behavior and prepare needed strategies for marketing campaigns (paid or organic);
- Website management.

Company industry:
Advertising
Job role:
Marketing and PR

Senior Marketing Specialist / Business Developer

May 2017 - December 2019

Universal Prime Real Estate Brokerage

Dubai, United Arab Emirates

May 2017 - December 2019

• Conducting market research on the current situation of a real estate market, trends, and consumer habits.
• Lead generation
• Prepare presentations and needed documents for property buyers
• Attend meetings with property buyers
• Convert prospects into potential clients
• CRM training for sales team
• Manage Social Media platforms - content management, paid campaigns, report and analytics etc.
• Monthly market analysis.
• Search Engine Optimization (SEO).
• Strategy development for incensement website ranking.
• End to end Google Ad words, PPC, including reporting and performance analysis
• Blogging.
• Preparation and planning of local and international events / road shows.
• New project education and ongoing project education program development
• Develop, manage and optimize training programs and educational curriculum through collaboration with developers, sales managers and agents.
• Serve as subject matter expert and teach classes for agents, managers and branch office staff covering real estate sales, technology and business development.
• Track and report on effectiveness of all learning programs and agent development, including ROI, participation, etc.
• Attends regular training meetings, respond to emails and phone calls to insure all training inquiries are addressed in a timely manner.
• Develops and facilities new hire onboarding for real estate employees.

Company industry:
Real Estate
Job role:
Marketing and PR

Social Media Manager

March 2016 - May 2017

Dataslices

Dubai, United Arab Emirates

March 2016 - May 2017

• Development of the company social media strategy and analysis, working closely with the marketing department. Create standalone social media campaigns that align with overall marketing objectives and with individual product/service/solution marketing plans and campaigns.
• Discussing briefs, strategies, and ideas, presenting media plans to clients.
• Schedule daily social media posts across all platforms (Facebook, Instagram, YouTube, Twitter, Google+, etc.)
• Examine the client's target segments' presence in requested social media platforms and manage social profiling by collecting information and building profiles.
• Identify and engage with Influencers, replying to their posts, sharing content they posted and investigating their areas of interest which can be relevant to the client.
• Creating content for social platforms, websites, pitches, strategies, campaigns.
• Workshop/training construction.
• Effectively deliver training through a variety of approaches including on-line webinars, face-to-face, one-on-one mentoring, and training.
• Design, develop and update training materials including computer-based training modules and evaluation assessments.
• Determine appropriate solutions to achieve goals and improve employee performance.

Company industry:
Advertising
Job role:
Marketing and PR

Marketing Manager Assistant

July 2012 - December 2015

Merit Park Hotel and Casino

Cyprus

July 2012 - December 2015

- Creating digital marketing campaigns
- Executing digital marketing strategies
- Increasing visibility and exposure for the brands
- Maintaining social content and engagement
- Creating detailed reports and statistics
- Monitor social media activity
- Compiling and distributing financial and statistical information such as budget spreadsheets

Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Brand Manager

April 2009 - May 2010

Sunbeams Real Estate Agency

Cyprus

April 2009 - May 2010

- Responsible for Brand Management of the organization,
- Handling all Marketing Communication,
- Developing creative content,
- Promotions, event planning, and participation,
- Company’s web content development and management,
- Communication with event organizers,
- Supporting marketing manager in all arenas of Brand Management.
- Responsible for designing corporate presentations,
- Designing and implementing innovative marketing strategies
- Managing product promotion and regular updates on social media platforms,
- Interacting with followers and handling queries,
- Managing advertisement campaigns in social media

Company industry:
Construction & Building
Job role:
Marketing and PR

Education

Girne American University

June 2013

June 2013

Master's degree, Master in Marketing and Advertisement

Cyprus

Instutite of tourism

May 2010

May 2010

Bachelor's degree, Tourism and Hospitality

Ukraine

Skills

Content writing

Expert

Search engine optimization

Expert

Accounts management

Expert

Coral draw

Intermediate

Advertising

Expert

MS office tools

Expert

Brand building

Intermediate

Adobe flash

Intermediate

Communication skills

Expert

Google analytics

Expert

Identifying target audiences

Expert

Wordpress

Intermediate

Photoshop

Intermediate

Property finder

Expert

Web strategy design

Intermediate

digital marketing

Expert

marketing

Expert

marketing mix

Expert

marketing strategy

Expert

social media marketing

Expert

Languages

English

Expert

Russian

Native Speaker

Turkish

Intermediate

Ukrainian

Native Speaker

Hobbies and interests

Sport, Photography, Photoshop.