Assistant Product Manager
L'Oreal Middle East
Total years of experience :1 years, 8 Months
L'Oreal Middle East December 2010-May 2012
Assistant Product Manager
Dubai, United Arab Emirates
Consumer Products Division
Brands: L'Oreal Paris Hair-care and color
Luxury Products Division
Brands: Giorgio Armani Cosmetics, Kiehl's, Helena Rubenstein
Role: To support the product manager with all major launches/events and with managing the brand's
requirements
Tasks Assigned: • Sell out analysis
• Sampling activities
• Price Analysis
• Artworks/Labeling
• Liaising with Print/Media/Digital agencies
• Budget Control
Khalil Fattal et Fils July-August 2009
Marketing research and development intern
Beirut, Lebanon
Tasks Assigned: • Market Research-Researched the visibility, availability, and placement of brands in the market
• Product Launching-Assisted the brand manager with the introduction of a new brand
• Market share analysis-Measured the market share of brands in key accounts
• Price comparison analysis-Compared prices of company owned brands against competitors
Projects
1. Entrepreneurship Project: Studied and researched the possibility of launching a "mini-livestock" restaurant in London from scratch including the design of promotional, financial, and managerial strategies to support the
functioning of the restaurant.
2. Consulting Project: Received the opportunity to develop a fully-fledged launch campaign for the Nuji.com website
featuring both an online and offline launch including all mock ups, collateral, and budgeting.
3. Service Study: Conducted an industry research on ice cream shops, specifically "Bachir Ice-Cream" in order to study and comprehend the functioning service process and blue-print of the store.
4. Market Research: Designed, prepared, and analyzed a questionnaire for a sample of 400 female consumers in order to study the consumer decision process of females in cosmetics
2012 to 2013 Master of Science in Strategic Marketing
Imperial College London- London, United Kingdom
2007 to 2010 Bachelor in Business Administration- "Marketing Emphasis"
American University of Beirut "AUB"- Beirut, Lebanon
2005 to 2007 Lebanese Baccalaureate- "Sociology and Economics"
Sagesse High School- Ain Saadeh, Lebanon