Assistant Category Manager Skin Cleansing (Lux, Lifebuoy, Dove & Good Morning) for Mashreq Countries
Unilever
Total years of experience :14 years, 5 Months
-Planning & leading Lifebuoy in Egypt in Modern Trade & Pharmacies channels.
-Planning & leading Lifebuoy Life Saver Program in Egypt, Sudan & Iraq.
-Awarded Global Life Saver Award for Lifebuoy School Program in Egypt, April 2013.
-Planning Lifebuoy range expansion and leading Lifebuoy Master brand.
-Leading Good Morning in GT Egypt.
-Responsible for brand related initiatives, innovations & activations in Mashreq countries for Lifebuoy, Lux & Dove.
-Responsible for activity grids, promotions, jobs to be done and 8 quarter activity plans for Skin Cleansing in Mashreq.
-Responsible for brand operations, with creative and media agencies, as well as multifunctional team.
-Responsible for "Just a little LUX" Campaign in Egypt, Levant, Sudan & Iraq (TVC, TV bumpers, Outdoors, Radio ads & Channels branding).
-Responsible for building a deep understanding for Skin Cleansing (Lifebuoy, Lux & Good Morning) consumers, shoppers and markets - the business environment in which the brands compete, including category segments and channels.
-Supporting in the delivery of Lux & Lifebuoy innovation and renovation projects on time in full in Mashreq countries.
-Evaluating performance of activities and in-store implementation against ROI & measurable objectives.
-Analyzing consumer trends and information, to identify future sources of growth & consumer trends to stretch revenue goals for upcoming year.
-Work with channel marketing and sales to generate incremental sales for Skin Cleansing.