Product Design & UX Lead
JRD Group Software DMCC
Total years of experience :14 years, 4 Months
JRD Group is a software solutions house operating PropSpace Real Estate CRM, RealSpace SaaS and JustProperty.com property portal.
• Mentor a team of 3 designers to create successful user experiences for the company’s products.
• Actively participate in the software development cycle including research, user journeys, mental model concepts, wireframing and prototyping, low and high fidelity visual designs, design documentation, and quality assurance.
• Experience working with agile, lean and design sprint cycles, including estimating, planning and allocating design resources.
• Collaborate with multi-disciplinary teams including product owners, product managers, software engineers, designers, and content creators.
• Apply design-thinking to discover solutions to complex workflows, and iterate based on user-testing and A/B testing results.
• Design user solutions such as Optimised Searches, Shortlists and Alerts for JustProperty; and Property Management, Listings & Portal Marketing, Drip Plans, Email Marketing Builder, Automation and Lead Management for the CRM software.
• Design and launch PropSpace app for iOS and Android devices.
http://www.justproperty.com
http://www.propspace.com
http://www.realspace.com
• Creation of a strong brand name and identity in the industry through bespoke designs, optimised customer experiences and personalized services.
• Lead a team to design quarterly magazines, print advertisements, social media content and email campaigns.
• Increased marketing ROI by 400% between 2010-12 by introducing and implementing better targeted marketing strategies across various digital and print platforms.
• Senior visual designer for envisioning and creating the company’s brand identity, advertisements, magazine, website and marketing collaterals.
• Achievements include 7 marketing awards at the Arabian Property Awards and International Property Awards for 3 consecutive years.
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On-going Masters in Business Psychology encompassing fields such as Human Factors, Organizational Culture, Leadership, Change Management and Marketing Psychology.
• Completed B.Sc. degree from Champlain College, Vermont, USA • Majors in Web Development. • Overall GPA of 3.47 • Featured in Dean's list for outstanding performance. • Active member of the Student Council body for 2 years. Activities involved organizing several academic & non-academic events.
