Retail Manager - Development
Saudi Airlines Catering Co.
Total years of experience :25 years, 2 Months
Reporting to the Executive Vice President, responsible of the development of a large chain of Travel Retail Shops, in 8 airports and 4 train stations, in addition to Hotel Boutiques and Corporate shops.
• Actively working on improving the shopping experience for domestic and international travelers by planning and executing seasonal marketing events & activities.
• Designing and implementing of shops layouts to improve customer’s traffic flow, relocating categories leading to improved sales growth and better profitability.
• Managing the introduction of new brands and products from various categories, products sourcing, managing new launches & new shops openings.
• Managing multicultural team of supervisors, salespersons, cashiers, merchandisers, promoters, warehouse and logistics staff, including hiring, training and orienting the team on company policies, selling technics, revenue management, presentation skills, work ethics and continuously keeping the team motivated.
1- Sales and Marketing of international well-known brands.
2- Lead, direct and manage a sales team of 27 persons (2 Area sales managers, 13 distribution sales reps, 4 B2B sales persons, 6 indoor sales persons (shops), 2 Merchandisers - in six branches over the Kingdom.
3- Manage six retail outlets under the registered trade name (Pen House) located in 4 cities in KSA, selling premium and luxury fine writing instruments and leather goods like, Parker, Waterman, Cross, Schaeffer, Dior, Pelikan, Porsche Design, Gay Laroche, S.T Dupont.
4- Handling correspondence & negotiations with international and local suppliers.
5- Introducing new products, ideas, packaging & promotions to the market, creating sales and new channels of distribution.
6- Planning and implementing products launches.
7- Costing and pricing of new products.
8- Forecasting and Budgeting.
9- Setting commission and incentive schemes.
10- Conducting Training courses for the sales force in selling techniques, product knowledge…etc.
11- Market surveys, analysis of competitors activities, to compare prices and quality of similar competitor's products, and market shares.
12- Controlling credit facilities to clients to maintain receivables within company's policies, minimizing over dues and bad debts to lowest degree possible.
13- Managing logistics of stocks to maintain the ideal stock for every branch.
14- Find Solutions for the non-moving stocks and set plans to decrease these stocks with minimum cost possible.
15- Allocating point of sale material and products collateral display materials to branches and to the customers.
16- Managing key accounts and public relations.
- Managing the marketing and a sales team of 6 sales reps. and 1 merchandiser in three branches, Jeddah, Madina Munawarah and Khamis Mushait.
- Responsible of achieving in market sales targets set for the area.
- Responsible of achieving collection targets to maintain receivables within company's policy.
- Managing key accounts within the area.
- On the job tranning for the sales team.
- Planning and Implementing launches plans of new products and promotions.
- Creating new channels of distribution.
-Built long term relationship with clients, offering knowledgeable and speedy responses to clients needs.
-Generated creative ideas to solve problems and improve results for clients service and satisfaction.
-Contributed to the budgeting and business planning process.
-Actively seek out potential clients and took responsibility of making them an asset to the company.
-Increase clients awareness of company's full range of products.
-Responsible of bringing memberships for the Gold Card Club, which required giving a full presentation of the advantages of the Gold Card membership, and handling negotiations and arguments to convince the clients.
-Handling financial responsibilities of the payments and collection of the membership fees.