FINANCE DIRECTOR (Financial Planning & Treasury)
Desar Group
Total years of experience :27 years, 7 Months
Founding And Implementing the Functionally of Treasury and Financial planning within the Group
redesigning the cash management process
consultant to The president and the CEO at the strategic Level
• Establishing the Finance Division in the Group
SENIOR MANAGERIAL
ASSIGNMENT
Financial Services / Healthcare / Trading
Industry/Venture
Strategic Business and Financial Planning in High-Growth Organizations
Core Competencies
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• Revamp the policy and procedures' within the to be mapped to meet the desired strategic goals of
the business
• designing the consolidated financial and accounting system in the group considering the variety of
the sister companies business nature
• formulating financial strategies, monitoring performance and efficiency of financial models.
• strategic advisor to align the organizational goals in tandem with achieving the operational realities
by means of measuring and analyzing organization performance with interpretation of financial
information in the organization.
• Member of Executive committee
• Member of Executive committee of Human resource
• Representative of the Group and managing the relations with the financial institutions
• directing and supervising the Accounting system: handling operations and establishing internal
control policies and procedures.
• managing the cash and preparing cash for casting (quarterly /annually)
• spearheading the establishment of the accounts department and accounting systems during the
pre- operation phase and developing policies and procedures.
• implementing the new chart of accounts and setting up financial software for operational phase for
GL, AP and fixed assets on Oracle platform.
• formulating financial strategies, interpreting financial information, performing business forecasting,
monitoring performance and efficiency of financial models.
• Designing new accounting systems, training new accounting staff and making presentations to the
BOD on project progress.
• Developing complex finance models, performing pricing, competitor analysis and assessing the
financial implications of existing ventures.
• Conducting feasibility studies for new ventures, envisaging business plans and negotiating terms of
the same with banks for obtaining credit line facilities.
• Analyzing change, conducting risk assessment, formulating long-term business plans in addition to
researching and reporting on factors influencing business performance.
This company is one of the oldest stationery stockiest in the Kingdom having over 80 years of
experience in business.)
• Established the accounts department from scratch and led migration initiatives from a manual to
computerized account management system.
• Formulated various finalized financial statements pertinent to P & L, budgeting, cash flow,
receivables and payables to facilitate strategic review and feasibility studies for new projects
undertaken.
• Overseen accounts of the computer department, designed new accounting and financial program
collections for optimizing operations.
• Coordinated inventory, performed reconciliations, variance analysis, cost of sales reporting and
executed various management reporting functions.
• Verified the accuracy and conformance of financial transactions to prevalent statutory regulations,
maintained records and facilitated audits.
• Established and maintained standard cost systems for all business units and periodically analyzed
company's consolidated financial statements.
• Developed and provided training all personnel on new commercial accounting software.
• Maintained accounts in English and trained sales staff, extended technical support and managed
accounting for Makkah and Riyadh branches.
• Maintained computerized books of accounts, imparted customer training, tracked purchases on the
accounting system, generated reports on transactions and usage to customers & management.
• Recorded accounts payable, accounts receivable, inventory control and petty cash payment;
handled bank reconciliation and unit audit on monthly basis.
• Scrutinized accuracy of accounting records maintained for transactions undertaken and provided
accounting support to juniors.
• Ascertained size of modifications and affected the same to deliver tailor made solutions in line with
customer requirements in addition to conducted debugging and testing programs prior to delivery.
• Extended technical support to customers for problems on programs occurring during usage and
resolved all problems that cropped up.
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