Jaseena Yusuf

- Single handedly led all coupon related activities whether on-site, external brand partnerships or social promotions in addition to monitoring and aligning all departmental communications.
- Identified and monitored current and potential
customers, traffic, revenue and other major KPIs via reporting tools like PowerBI, SSAS Models and
MicroStrategy.
- Using SQL extracted data to create analytical reports in order to boost sales, improve efficiency leading to profitability in the business.
- Worked with a team of 5 to grow YOY revenue by 80%, visits by 50% and new customers by 60%.
- Provided regular catalog conversion reports for the marketing team so decisions can be made on what products should be pushed across which digital channels.

- Contributed to build dashboards to conduct trend analysis, customer experience and operations related tasks
- Was actively involved in report creation from powerpivot to SSAS models
- Using SSAS and SQL in data collection, data analysis and reporting to procure data from database structures to report and provide solutions to other department requests in a timely manner
- Create reports for the marketing team for various channels like CRM, Social Media, networks and affiliates