SEO Specialist
Boolokam.com
Total years of experience :8 years, 11 Months
Nov 2011 - Dec 2014 with Boolokam.com, India - 5th largest Malayalam news website (according to Alexa, 2014) - designated as Manager & SEO Specialist.
EXPERIENCE & ACHIEVEMENTS:
Actively researching, testing and proposing new approaches to improving search engine rankings.
Identifying & Constant evaluation of relevant keywords and keyphrases
Optimize website content according to search engine guidelines
Analyzing search results via Web Analytics and other specialist software.
External link building with relevant high quality third party websites and directories.
Internal link building within site.
Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert performance and back links.
On Page and Off Page Optimization.
Carrying out competitor research.
Identify, evaluate and monitor relevant social media channels.
Implemented strategies for using social media channels for marketing purposes.
Established relationships with online communities by identifying key influences.
Training staff members in social media techniques.
Writing reports to CEO on the performance of marketing campaigns.
Spearheaded in the domain change of Boolokamonline to a smaller one helped the Company to get a good start in the Search Engine Optimization, SEO.
In-depth & consistent involvement in Search Engine Optimization of Boolokam.com
Worked in receiving verification from Facebook for the firm by presenting detailed profile to Facebook-India.
Developed an Excel based tool Daily Post Counting System that simplified the difficulties occurring in the expansion of the brand, Boolokam. It simplified the calculation of daily post counts in a media company. It also calculates the attendance among the employees.
Attained 98% score on Pagespeed and 90% score on Yslow on GTMetrix.com by customizing Boolokam.com wordpress site with the right use of wordpress plugins and theme.
May 2010 - Nov 2011 with Arion Infotech, Kinfra IT Park Calicut, India - One of the Wordpress Experts from Kerala - designated as Wordpress Expert & Social Media Specialist.
ACHIEVEMENTS:
Under the banner Arion, built many Wordpress and Joomla websites for International Companies like Pearl And Waters & Apexion Dental.
Executed CMS Customization for several sites in Wordpress & Joomla like Pearlandwaters.com, gvrnri.com, Techura.com, DoingDesigns.com & Apexiondental.com
Feb 2006 - Dec 2010 with eNewsz.com - Personal & Professional techblog - as a tech blogger.
1. Became the No.1 Tech blog in Kerala
2. eNewsz was acquired by Boolokam in 2011
July 2009 - May 2010 for Madhyamam.com, - One of the best Malayalam Daily - Worked as Researcher to assist in development in brand new Drupal website.
EXPERIENCE & ACHIEVEMENTS:
Prepared the Complete Conceptual design for the Daily in consultation with leading International Medias.
Continual revamping of the site by taking feedback from Readers and Madhymam web editors.
Implemented a new front page category design system controlled by dashboard admin.
Provided detailed guidance sessions on posting of News Articles to the web editors.
Created all Social Profiles to Madhyamam Daily, which enhanced viewership and followers in the internet world.
Actively involved in Search Engine Optimization of Madhymam.com
Feb 2009 - Jul 2009 with Aquetrans, Calicut - Web Developing company - as Wordpress beginner.
1. Started CMS Customization as a Career
Elective Subjects : Mathematics, Physics & Chemistry
