Managing Director
HGB GRoup
مجموع سنوات الخبرة :3 years, 8 أشهر
Assumed responsibility for multiple retail operations, set about improving brand awareness and communication in the marketplace to increase sales penetration.
Implemented aggressive sales & marketing campaigns to reduce aged stock.
Conducted road shows and exhibitions to gain customer awareness and improve brand perception.
Successfully improved lead generation with active customer education and infomercials.
Increased sales conversion and grew market share by aligning product offerings and price positioning.
Grew aftersales performance by revising operational structure and implemented comprehensive KPI’s
Recruit and train digital marketing team to maximise brand exposure and digital presence.
Retrained the social media team to better use resources, produce local content and more interactive posts.
Achieved a significant improvement in customer engagement, increased social media followers by 118%
Conducted a 360° business review to categorize and prioritize critical areas for improvement.
Established a customer service task force to improve customer satisfaction. Worked to build a stronger team of employees and give direction on brand alignment. Work closely with the principals to rebuild relationships.
Reduce overhead expenses by restructuring staff head count to utilize shared resources.
Increased sales volume by over 20% during challenging economic conditions.
Established used car program to improve sales conversion from competitors.
Revised marketing strategy to improve customer engagement and lead generation.
Initiate a digital strategy to improve brand engagement to enhance digital presence.
Grew social media 31% by establishing a clear content strategy to engage customers.
Built a local micro site to host local content and 360° virtual videos to improve customer experience.
Opened an e-commerce store increasing accessories and clothing sales by 36%.
Improved online lead generation with targeted demographics and engaging campaign creation.
Grew PR share of voice from 3% to 11% by improving media relations and media activation.
Use root cause analysis to improve the Customer Satisfaction score from 7.05 - 8.9.
Created customer follow up survey to capture complaints before escalation to manufacturer.
Completely overhauled CRM system and data acquisition to improve data quality index from 33% to 83%
Align retail pricing with market to improve segment penetration and market share.
Increase segment 3 & 4 penetration with a robust marketing strategy to improve aftersales performance.
Business Administration and Management Course