Business Development Manager - Global
T Rex General Trading LLC
Total years of experience :19 years, 6 Months
- To assess, monitor and develop the organization’s market position and financial growth either thru existing operations or developing value product lines to compliment other activities.
- To be the focal point of contact between management, marketing, operations (Dubai & International) and finance to make sure each activity moves smoothly without any hitches.
- Develop new customer and product sourcing base to increase business revenues as agreed with management.
- To be the point of contact for the company with the external world and to also develop the companies online profile while maintaining a corporate and professional image.
- Identify potential clients, and the decision makers within the client organization.
- Research and build relationships with new clients.
- Set up meetings between client decision makers and company’s management.
- To create, maintain and develop pricing strategies on a customer to customer basis.
- Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
- Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.
- Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
Job profile
- To liaise with 1, 2, 3 & 4-star customers, build and develop relationships across the hierarchy of management across functions.
- To address, negotiate, and prepare any contractual agreements between customer and corporate and ensure that these are fully adhered to.
- Working with the Dubai On-Trade Sales Manager to devise a detailed tailored plan that maximizes sales volumes in the short and long term.
- To ensure each account meets its sales targets through customer led promotions or activations or consumer led promotions and activations.
- To effectively solve problems and manage risk to ensure achievement of sales targets
- To prepare presentations, proposals, plans, contact reports, monthly market reports, individual and team Selling Cost sheet as necessary
- To be the representative from DT team at consumer led ideation and strategy development workshops organized by Heineken International’s marketing team.
- To liaise with Brand & Channel marketing teams to ensure market information is accurately communicated and to ensure any consumer led activations by Brand & Channel Marketing is implemented accordingly. Also, post-activation Evaluation of promotion is given back to the team with rationale for success or failure and also uplift in specific SKUs targeted and reasons.
- To liaise and meet with customers in coordination with MMI KAMs where required.
- To liaise with MMI Customer Service/Logistics with regards to any issues or deliveries pertaining to customers and its fulfillment.
- To follow the set Journey Plan in the customer meet cycle every month and submit corresponding call reports to line manager on a weekly basis and also visit each customer outlet to assess and understand trends, competitor activity, opportunities and threats for core SKUs.
- Coordinate between Customer and Corporate on Mystery Shopping & Raise the Bar programs and also to propose customers staff for the Beer Training Academy.
Account Manager
• Research and target potential client through cold and warm calls
• Pitching and presenting to Agencies and Direct clients
• Develop a solid base of billing clients
• Achieving and exceeding set weekly KPI’s
• Negotiating contracts and closing deals
• Attending networking functions and representing the company appropriately
• Make sure each project is budgeted and implemented accordingly.
• A eye for long term business and repeat customers
• Prepare and deliver sales presentations to new and existing customers in order to sell new advertising programs, and to protect and increase existing advertising.
• Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Maintain assigned account bases while developing new accounts.
• Process all correspondence and paperwork related to accounts.
• Draw up contracts for advertising work, and collect payments due.
• Provide clients with estimates of the costs of advertising products or services.
• Obtain and study information about clients' products, needs, problems, advertising history, and business practices in order to offer effective sales presentations and appropriate product assistance.
• Prepare promotional plans, sales literature, media kits, and sales contracts.
Strategic Events:
• Instrumental in finding and confirming local fashion designers for the “Fashion Club” brand platform under the banner of The Intelligent SME and subsequent operations for running of the event.
Core Achievements:
- Led the revamp of design in premium product packaging to make it more consumer friendly and also a revamp of 80% of the razor product packaging line thus ensuring increased sales and awareness for the brand and its products.
Job Profile:
- To develop and implement launch plans to push product, working with all departments for its execution for the MENA region including special projects for North American, Europe & CIS markets.
- Responsible for all trade promotion requirements in respective markets of Middle East North Africa by developing and executing innovative POS promotional initiatives like dump bins, island displays gondola-ends, etc for 'A' class stores (hyper-markets) to down-market stores so as to profitably increase sales within budgeted parameters.
- Responsible for brand activities, including advertising, new concepts, budget management, and sales analysis for a specific portfolio
- Monitor brand performance and identify opportunities for development.
- To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed
- Budget management. To deliver all marketing activity within the pre-approved budget.
- Conduct periodic market surveys directly with consumers for brand and product development
- Maintaining and fostering relationships with media representatives (for ATL/BTL & PR)
- Strategizing & liaising with advertising agencies towards preparation of artworks, etc.
- Develop strategies for PR to implementation so as to fulfill set objectives.
- Media Buying and negotiation for different mediums such as TV & Print directly as well as thru concerned agencies.
- Responsible for the development of all ATL media from TVC’s to Corporate AV’s
- To manage all aspects of print & packaging production, receipt and distribution.
- Support subsidiaries in presentations, seminars and training for (potential) customers
Core Achievements:
• Instrumental in setting up alliances for its premier lifestyle realty “Pentominium”; Alliances who are global players in the luxury sector like Swarvoski, Tiffany & Co, Davidoff, Six Senses Spa, Azimut, Rolls Royce, Bang & Olufsen & Quintessentially.
• International Industry Accolades received for projects within the Middle East R.E Sector at the CNBC Property Awards 2006 & Cityscape Abu Dhabi Property Awards 2007.
Job Profile:
• Building of brand equity
• Corporate image positioning & development.
• Develop P/R strategies and F/u with respective agencies.
• Identification of a project’s core USP’s, image and creating its SMP.
• Organizing participation of the company in property exhibitions in the local market as well as international markets.
• Strategizing & liaising with advertising agencies towards preparation of artworks, etc.
• Media buying & negotiation.
• Incorporation of unconventional marketing tools and advertising materials.
• Creative inputs to designers to get the maximum out of an Advertising-cum-P/R campaign.
• Develop & conceptualize marketing paraphernalia (Brochures, promotional materials and Adverts)
• Copywriting, creation of storylines (Virtual Tours, Corporate Films, etc) and developing themes for individual projects
• Involved in organizing venues for product launches.
• Develop branding vehicles for each exhibition in line with objectives.
• Prepare presentations and proposals for various marketing related activities.
- Undertook strategic assignments for its sister concern APPELLA Watches S.A with regards to planning and implementation of Launch vehicles for the “World’s slimmest gold watch” & the “Limited Edition Sheikh Zayed Collection”
- Also undertook specific assignments in terms of organizing events for visiting dignitaries & Heads of State during my tenure. E.g - Governor of the State of Texas’s visit to Dubai.
Job Profile:
• Prepare correspondence, reports, research, and market intelligence & competition analysis.
• Develop marketing paraphernalia (brochures, promotional materials, and adverts)
• Creative interaction with designers to get maximum out of an Advertising campaign
• Coordinate with P/R division on P/R requirements
• Prepare presentations and proposals for various marketing related activities
• Identifying effective international media
• Coordinate marketing activities with suppliers
Have experience with brands like AT&T, Marriott, Dell, etc on various objective-driven projects.
Dually Specialized in Marketing & Finance; Chosen Electives being: Marketing - Sales & Distribution Management / Services Management Finance - Corporate Finance / Investment Management
Bachelors in Commerce with chosen elective being Income Tax, Law & Practice.
High School - Commerce Field