Mirza Jawad Baig

Own e-commerce P&L, revenue forecasts, and commercial performance across DTC,
marketplaces, and B2B channels.
Lead commercial analysis including sales mix, margin impact, CAC vs LTV, and
campaign ROI.
Define and execute digital growth strategy aligned with profitability and brand
positioning.
Lead performance marketing across Meta, Google, TikTok and Snapchat with ROI
driven optimization. Oversee performance marketing investment decisions across
social media platforms.
Lead CRM & retention strategy, focusing on repeat purchase, lifetime value, and
revenue protection.
Drive CRO and UX initiatives using analytics insights to improve conversion efficiency.
Prepare executive dashboards and performance reviews using GA4 and internal
reporting tools.
Collaborate with finance, IT, supply chain, and marketing teams to align stock, pricing,
promotions, website maintainence and development

Oversee inventory efficiency through forecast-driven replenishment and liquidation,
reducing aged stock exposure.
Assists in sales forecasting, corporate procurement, product development, pricing,
inventory management, and logistics.
Maintains seasonal stock freshness and reviews performance categories for growth.
Analyzes aged stock and liquidates based on benchmarks.
Sources seasonal collections in Footwear, Handbags, and Accessories by attending
exhibitions.
Conducts high-level business reviews with management and suppliers for growth
planning.
Analyzes data and competitor activity to set strategic objectives.
Observes market trends and collaborates with teams to enhance brand standards.
Manages incoming shipments, coordinating with suppliers and freight forwarders for
timely delivery.
Assists marketing in growing social media presence on platforms like Facebook and
Instagram.
Manages E-Commerce stores, including Shopify and Amazon.

Preparing and recording various vouchers (expenses, payments, purchases, etc.).
Managing month-end accruals and prepayments.
Producing ad hoc reports for management.
Handling international supplier payments and calculating foreign exchange
gains/losses.
Posting accounting entries in ERP system (Focus RT).
Preparing and recording payroll, ensuring timely salary transfers.
Reconciling local and international suppliers against contracts.
Conducting monthly bank reconciliations.
Assisting in monthly and yearly financial statement closures.
Supporting annual financial report preparation (income statement, balance sheet, cash
flow).
Aiding in annual budget creation (sales forecasts, cash flows, expenses).
Updating fixed asset registers and prepayment schedules.
Preparing aging reports for accounts receivable and payable.
Managing bank transfers and resolving online banking issues.
Verifying rent payments per contracts for stores.
Collaborating with external auditors for annual audits and addressing their inquiries.
Planning and executing year-end physical inventory for stores, investigating variances.
Conducting cash audits to ensure transaction accuracy and timely deposits.

Providing technical support to college staff by installing & updating software & operating
system to computers.
Making sure all systems are working properly as required my college management.