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Jay-ar Arquizar, Senior Graphic Designer / Retail Brand Marketing

Jay-ar Arquizar

Senior Graphic Designer / Retail Brand Marketing·GMG - Sun & Sand Sports, Columbia, Timberland, New Era, Vans, Dropkick

United Arab Emirates

Bachelor's degree, Multimedia Arts

Work experience

Total years of experience: 19 years, 3 months

Senior Graphic Designer / Retail Brand Marketing

February 2020 - June 2026

GMG - Sun & Sand Sports, Columbia, Timberland, New Era, Vans, Dropkick

Dubai, United Arab Emirates

February 2020 - June 2026

GMG - Sun & Sand Sports, Columbia, Timberland, New Era, Vans, Dropkick
• Spearheaded the creation of motion graphics and sales videos for in-store digital experiences across 7 GCC markets (UAE, KSA, Bahrain, Oman, Qatar, Kuwait, Egypt), enhancing brand visibility and driving store foot traffic.
• Produced high-impact motion graphics and sales campaign videos that elevated brand storytelling, driving a 15% increase in overall campaign ROI.
• Created immersive motion graphics for retail in-store screens, driving a 25% uplift in customer dwell time and boosting sales of featured products by 10%.

Under Armour - Athlocity
• Lead the creative development of RBM content and in-store digital experiences across 7 GCC markets (UAE, KSA, Bahrain, Oman, Qatar, Kuwait, Egypt), enhancing brand visibility and driving customer traffic.
• Designed and execute 300+ multi-channel campaigns (POSM, window displays, digital activations, event zones), directly contributing to double-digit sales growth during seasonal launches.
• Repurposed motion graphics into multi-platform video formats (social media, retail displays, and e-commerce), expanding reach and maximizing campaign effectiveness.
• Conducted ongoing market and competitor analysis to ensure Under Armour visual presence remained fresh, innovative, and regionally competitive.
• Negotiated vendor contracts and optimized production schedules, achieving 10-20% cost savings annually while safeguarding quality and delivery timelines.

Company industry:
Retail & Wholesale
Job role:
Design, Creative, and Arts

Senior Graphic Designer

December 2014 - October 2019

Warner Bros. Pictures – Shooting Stars,

Dubai, United Arab Emirates

December 2014 - October 2019

• Designed and delivered cinema marketing campaigns (print & digital) across the GCC,
increasing brand presence in regional markets.
• Created 3D mockups for retail activations, ensuring impactful visual merchandising.
• Established and maintained brand guidelines for consistency across all promotional
materials.
• Supported premiere events with creative design solutions, boosting audience
engagement.

Company industry:
Retail & Wholesale

Senior Graphic Designer

January 2013 - November 2014

Gulf Film – Novo Cinemas,

Dubai, United Arab Emirates

January 2013 - November 2014

• Directed creative projects for cinema branding and marketing campaigns, ensuring timely
delivery across multiple platforms.
• Developed innovative design concepts that aligned with client brand objectives, enhancing
customer experience.
• Led design workshops and brainstorming sessions to deliver new creative approaches.

Company industry:
Entertainment

Senior Graphic Designer

January 2012 - January 2013

New Weather Forces Inc.

Makati City, Philippines

January 2012 - January 2013

• Created integrated design concepts for advertising, web, and retail campaigns.
• Mentored junior designers, improving team creativity and delivery quality.

Company industry:
Call Centers & Customer Care Outsourcing

Senior Graphic Designer

January 2007 - January 2012

Tsikot E-Media Inc.

Makati City, Philippines

January 2007 - January 2012

• Led end-to-end design projects for marketing campaigns, advertisements, and digital
platforms.
• Produced multimedia content including videography, photography, and illustrations.
• Partnered with marketing teams to ensure designs met business objectives.

Company industry:
Advertising

Education

Asia Pacific College

January 2007

January 2007

Bachelor's degree, Multimedia Arts

Philippines

Skills

Adobe Creative Suite
Expert
Adobe Creative Suite
Expert
SketchUp
Expert
SketchUp
Expert
Vray
Expert
Vray
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Adobe Premiere
Expert
Adobe Premiere
Expert
Adobe After Effects
Expert
Adobe After Effects
Expert
Adobe Illustrator
Expert
Adobe Illustrator
Expert
Adobe Indesign
Expert
Adobe Indesign
Expert
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS OBJECTIVES
Intermediate
BUSINESS OBJECTIVES
Intermediate
COMPLIANCE REQUIREMENTS
Intermediate
COMPLIANCE REQUIREMENTS
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
FASHION MERCHANDISING
Intermediate
FASHION MERCHANDISING
Intermediate
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
MOTION GRAPHICS
Intermediate
MOTION GRAPHICS
Intermediate
MULTIMEDIA
Intermediate
MULTIMEDIA
Intermediate
VIDEO PRODUCTION
Intermediate
VIDEO PRODUCTION
Intermediate

Training and Certifications

Certifications
Web Development
3DS Max – Basic to Advance
SketchUp 3D