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Jay Lawrence Sicat, Assistant Manager – Trade & Export

Jay Lawrence Sicat

Assistant Manager – Trade & Export·Salman Corporation / Salman Stores LLC

United Arab Emirates

Bachelor's degree, Marketing Management

Work experience

Total years of experience: 12 years, 9 months

Assistant Manager – Trade & Export

September 2020 - May 2023

Salman Corporation / Salman Stores LLC

Muscat, Oman

September 2020 - May 2023

At Salman Corporation, I led the Trade & Export division operations and managed Modern Trade key accounts such as Carrefour, Lulu, Nesto, Sultan Center, and Al Meera, along with Specialty Stores including Sharaf DG, Emax, and Extra, and Traditional Trade customers across Oman, while driving sales growth, maintaining strong margins, planning promotions, forecasting demand, and ensuring stock availability.
Company industry:
Retail & Wholesale

Sales Supervisor

January 2018 - March 2020

Jashanmal National Company LLC,

Dubai, United Arab Emirates

January 2018 - March 2020

• Managed specialist stores, hypermarkets, and e-commerce channels.
• Supervised sales promoters and distribution operations for brands
including Hoover, BaByliss, Electrolux SDA, Russell Hobbs, Sitram, and
Steam One.
• Coordinated sales activities, promotions, and inventory planning.
• Handled Modern Trade accounts including Carrefour, Spinneys,
Union Coop, and Sharjah Coop, along with Specialty Stores such
as Sharaf DG, Emax, Plug-ins, and Jumbo, plus E-commerce
platforms including Amazon, Noon, and other online
marketplaces.
• Reported performance metrics and sales analysis to Sales Manager.
Company industry:
Retail & Wholesale

Group Sales Head

April 2010 - December 2017

Sharaf DG LLC,

Dubai, United Arab Emirates

April 2010 - December 2017

• Headed Home Appliances Department with responsibility for revenue,
margin, and operational targets.
• Managed and developed a team of 22 sales staff through training,
coaching, and succession planning.
• Prepared and monitored daily, weekly, and monthly sales reports, KPIs,
and trend analysis.
• Oversaw stock management, inventory control, shrinkage reduction,
and SKU performance.
• Ensured high standards of customer service and operational
excellence.
Company industry:
Retail & Wholesale

Education

New Era University

May 2023

May 2023

Bachelor's degree, Marketing Management

Philippines

Skills

INTERNATIONAL TRADE
Intermediate
INTERNATIONAL TRADE
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
LOGISTICS
Intermediate
LOGISTICS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
REVENUE ANALYSIS
Intermediate
REVENUE ANALYSIS
Intermediate
SALES
Intermediate
SALES
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
TRADE MARKETING
Intermediate
TRADE MARKETING
Intermediate
CONTRIBUTION MARGINS
Intermediate
CONTRIBUTION MARGINS
Intermediate
INTERNATIONAL TRADE
Intermediate
INTERNATIONAL TRADE
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
LOGISTICS
Intermediate
LOGISTICS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
SALES
Intermediate
SALES
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
TRADE MARKETING
Intermediate
TRADE MARKETING
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
COMPOSURE
Intermediate
COMPOSURE
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
CROSS FUNCTIONAL COORDINATION
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
INNOVATION
Intermediate
INNOVATION
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
SALES
Intermediate
SALES
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CONTRIBUTION MARGINS
Intermediate
CONTRIBUTION MARGINS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
LOGISTICS
Intermediate
LOGISTICS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
SALES
Intermediate
SALES
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
TRADE MARKETING
Intermediate
TRADE MARKETING
Intermediate

Languages

English

Beginner

Tagalog

Beginner

Training and Certifications

Certifications
Certificate of Completion – Effective Supervisory Skills
Certificate of Completion – Effective Supervisory Skills
Completion – Effective Supervisory Skills
Certificate of Performance (Warranty Extended
Performance (Warranty Extended LEX Malayan Insurance)
Certificate of Best Department Head
Certificate of Completion Effective Supervisory Skills
Certificate of Appreciation Qualified CEO store Management Club
Certificate of

Hobbies and interests

Reading books

Apply insights from books to improve problem-solving and decision-making at work.