Director of Sales & Marketing
Al Jumaiah Group- Tiara Hotel
Total des années d'expérience :20 years, 4 Mois
• Managing the Sales & Marketing department of the Hotel, one of Al Jumaiah Group- Hotel division.
• In charged of 2 other hotels under construction, opening expectation by mid-2017.
• Supervise preparations and definition of the Sales & Marketing Plan and manual for the department and participate in setting up the sales & marketing policies, procedures and objectives.
• Determine the corporate/travel trade marketing and sales strategy related to pricing and promoting to meet the objectives outlined in the Sales & Marketing Plan.
• Handle budgets for miscellaneous sales activities and promotions.
• Actively involved in the recruitment of all members of the Sales & Marketing Team in conjunction with People Services.
• Identify, retain and develop Talent within the team.
• Follow the sales and marketing results (accounts’ room night productivity, revenue, etc.) and propose corrective actions if needed.
• Maintain and maximize the utilization of all automated sales and reservations systems involved with group business.
• Supervise the existence of an efficient follow-up on all leads to maintain a good relationship and generate group/individual leads for the hotel.
• Maintain permanent files for all corporate, group and travel trade account with strong room/night potential.
• Maintain and improve the efficiency of reservation centers, to ensure that information in reservation system’s database is updated. Coordinate such insertions to be realized correctly with the Reservations Manager.
• Through various tools (e.g. media, social events, gatherings with competition etc.), explore economic data, new developments in certain companies’ structures, new assignments, industrial complexes, new business centers, new projects which all could be of interest and benefit of the hotel and distribute this information to relevant staff.
• Keep close follow up on developments of the competitor hotels (occupancy, structural alterations, renovation, special campaigns, rate promotions, marketing efforts, theme events etc.). Also explore and compare corporate traffic amongst the competition.
• Propose ideas for promotional materials to be distributed during sales calls, international trade shows and for other promotional activities.
• Supervise (and handle when necessary) the group and individual reservation requests. Follow-up the progress of the booked business.
• Set up the corporate rates for local/international companies / travel trade accounts as well as other commercial accounts.
• Collaborate with all local and overseas customers, make personal calls to accounts and trace potential customers.
• Supervise the existence of an efficient customer database system, which will be capable of identifying to report sales calls and other sales activities and maintain a vigorous updating exercise in certain periods of time.
• Maintain a fair account distribution amongst the sales employees who will be responsible to manage (visit, handling complaints, update information and follow up) their own account group.
• Cascade all relevant key information to the Sales & Marketing team.
• Propose and coordinate the promotional activities undertaken by sales department and / or Food & Beverage.
• Supervise the coordination with the other department heads to ensure quality of guest / group satisfaction
• Project and prepare the participation procedure for domestic or international trade shows, fairs, exhibitions, workshops, road-shows, sales blitzes etc. and participate in such professional business related events.
• Supervise the quotations of group and travel agency rates as well as international corporate rates offered for multinational companies (directly or through travel consortia’s).
• Increasing revenue and profits through planning, guidance, and training of Sales and Marketing personnel.
• Representing the Sales and Marketing functions and needs in the development of the Company’s policy.
• To direct the development of special marketing plans (online & Offline) to special accounts and unique Sales and Marketing situations.
• To have a thorough knowledge of competitive marketing, market analysis, sales and advertising strategies, pricing and price structures and further Al Khozama Banqueting developments planned for the country.
• To establish and direct priorities of all Marketing programs and projects. To monitor the effectiveness of these programs and projects and to re-evaluate them for cost effectiveness and productivity.
• To maintain awareness of the community and the business, political and social factors, which may affect the objectives of Al Khozama Banqueting
• To implement the marketing policies and procedures of Al Khozama Banqueting (Offline- Digital)
• To prepare and administer the marketing budget and to maintain the expenditures within the prescribed limits as approved by General Manager (print, social Media, google Add, flyers brochures).
• To develop and maintain Al Khozama Banqueting sales support and promotion material.
• To administer and coordinate the sales activities.
• To measure, interpret, evaluate and maintain the effectiveness of marketing and advertising activities and to reevaluate programs on an ongoing basis.
• To define and target markets to be solicited and develop an appropriate sales solicitation strategy.
• To maintain personal contact with key clients.
• To communicate with the Executive Chef on all menus.
• To communicate with all Department.
• To work closely with the General Manager in upgrading and monitoring all the operation departments.
• From August 2010 till August 2014: Business Development Manager: • As a partner in a family business, my responsibilities were to manage, develop, and create a
marketing strategy and Sales goals. Acting as General Manager
September 2012 till November 2013: Senior Sales Consultant at Boecker Public Health- Riyadh Ksa
• My role is summarized in attracting more clients to Boecker brand in the best way possible while supervising and organizing the work of sales consultant in the company's team. I will be in charge of
optimizing the revenues in each of the Boecker services namely Pest Management, Food Safety,
Biosecurity and Trade.
• Awarded in June 2013 the Golden sales award, as second salesman total monthly sales achievement with a percentage of 209% of my monthly target.
August 2010- September 2012: Demian for steel contracting, Beirut-Lebanon.
• From Feb 2010 till July 2010: Executive Manager
• Assisting to all the management procedure, In addition to continue following and managing
all the departments (Sales, Marketing, Production and Customer services)
• Managing sales procedures for 12 showrooms, monitoring all sales reports (weekly reports, KPIs, Targets, and Pipelines).
• Managing all International Sales, Branches orders, Exports, logistics.
• Staff Training (Highlight new products specifications, and intensive training for newly recruited staff).
• Preparing Bids for all projects in the region (Saudi Arabia- Qatar- Kuwait & Lebanon).
• Marketing Plans (Bellow and above the line), Social media, Media plan, Posters, Exhibitions preparation.
• Market segmentation.
Handling all sales contract, reviewing the details, arranging the production and installation schedule, follow up with the customers, follow up on stock availability, arranging the logistics of the exported orders.
2005-2006: Insurance Consultant in ALICO (Lebanon)
• Life Insurance Consultant and Vision investment packages.
2004-2005: Accountant and stock controller in Stargate (computer Accessories Company) Lebanon.
• Handling all the accounting, stock in charge, payments, receivables, and payrolls.
2004 (for 6 months): Training in Standard Chartered Bank Dbayeh-Lebanon.
• KYC projects, supervisor of group of trainee to follow customers portfolio, and checking the funds
resources.
I assist to an intensive seminar for 1 week, in digital Marketing, with WSI Institute.
Master In global management, with 2 minor in Marketing and Human resources
Bachelor Degree in Banking & Finance.
Official Lebanese High school Certficate.
