Jean-Philippe Robyns

While searching for new fulltime employment, developing an interim job based on short missions :

to offer specially-skilled services and special network contacts to develop partnership opportunities for major travel, tourism, hospitality, mobility or other companies that are interested to offer their products & services to autoclubs, motoring associations, senior citizen associations etc internationally. In a nutshell, the services propose partnership acquisition, partnership management and partnership optimization.

Status :
- website loyaltykeys.com developed,
- first contacts established and in progress with target audiences,
- first business/project proposals submitted with organisations active in : car rental, telematics, shopping, hospitality, airline.
- summer 2016 : research, analysis and development of membership development study, with recommendations, budget, timescale and action plan for FIA club Automovel Clube Brasileiro.

Senior international marketing role consisting of :
1. international loyalty programme management for members of autoclubs across Europe + reciprocity with overseas clubs or associations;
2. international partner acquisition/management + autoclub network extension; this included negotiations, presentations, contract management, etc.; international partnerships included Hertz, Europcar, Accor, Choice Hotels Europe, Starwood Hotels & Resorts, Louvre Hotels, Golden Tulip, Relais & Chateaux, Best Western, DFDS Seaways, P & O Ferries, Stena Line, Dragonpass UK, CHIC Outlet Shopping/Value Retail, Hard Rock Cafe, Etihad Airways, Belron/Autoglass, Merlin Entertainments, Marche Restaurants;
3. international trademark strategy, registration, protection and management + liaison with IP attorney;
4. development of printed materials + management of website CMS, SEA/SEO campaigns, Google Mapping, Tags, Adwords + liaison with creative agencies, fulfilment agencies, internet development provider, Google agency;
5. full planning, logistics and facilitation of international conference each year for about 100 guests, most of the time at hotel location abroad (Madrid, Rome, Berlin, Munich, UK...);
6. direct management of central team (5) + coordination of business unit across Europe + titles during tenure included Marketing Manager, then Director Marketing, then Director Brand & Membership Marketing and ultimately Director Loyalty & Trademark for 3 months; full responsibility for department budget, objectives, reporting to the CEO & Board of Directors;
7. personal honour(s) : AAA Global Partnership Award (2001), extended by American Automobile Association (AAA);
8. critical achievements : transatlantic reciprocity agreement (benefiting about 75 million autoclub members) with AAA & CAA, full crossborder brand & trademark development & transfer, network extension from 8 to 36 clubs across Europe over 15 years, and annual multimillion $ value generated for stakeholders.
9. work included multiple visits to commercial partners & clubs across Europe, as well as annual visits to counterparts in both USA and Canada.

1. Translation work English-French-Dutch.
2. Direct-marketing translation work (same languages).
3. Direct-marketing copywriting (French).

Clients included BBL (now ING), Assurances Fédérales, Wolters Kluwer, European Service Company, Brocklehursts, Young & Rubicam...

CIGNA Worldwide was the international insurance arm of American Philadelphia-based insurer CIGNA Corporation. Today, CIGNA Worldwide operates under the name "ACE".

1986-1989 : customer representative for USAA account (US military officers stationed in Belgium, insured with USAA which was represented by ESIS International Inc in Belgium). Handling claims, contact with US military officers, visits to military installations to meet customers, liaison with/reporting to USAA European office in Frankfurt. Reporting to : Manager Claims Belgium, CIGNA Worldwide + Director Marketing Europe, ESIS International Inc.
Honours : ESIS International Inc Global Business Award (1988) - ESIS was a division of CIGNA.

1989-1993 : direct marketing executive for American Express account (campaigns to sell Accident & Health insurance products offered by CIGNA). This included designing a product offer, the financials setup, contacts with printing agencies, logistics and fulfilment of subscriptions. Reporting to : Director Special Products Division Belgium, CIGNA Worldwide.