Jeana ElGazar

Commercial Strategy & Brand Positioning: Directed the end to end commercial strategy for an
exclusive luxury wellness club, driving membership value and market prestige through high
impact partnerships with global luxury leaders (e.g., Dorchester Collection, Kerzner Group)

Behavioral Integration in CX: Ploneered a behavior focused customer experience framework by
conducting behavioral audits to identify emotional and psychosocial barriers to engagement,
translating Insights Into actionable service standards and training

Digital Ecosystem & Marketing: Oversaw the Clubs digital ecosystem, Including website, mobile
application, and Integrated communication channels, to deliver a premium brand experience and
strengthen customer engagement across every touchpoint.

Leadership & Service Excellence: Led multidisciplinary teams with a focus on EQ and ethical
communication, delivering training on communication best practices, CX, and interpersonal
conduct to elevate service quality and staff performance

National Strategy & Planning: Led communication strategies for national health priorities,
including the National Action Plan for Nutrition and Physical Activity, and contributed to the
strategic health proposals for the FIFA World Cup 2022

Behavioral Impact: Designed and reviewed evidence-based campaigns for healthy lifestyles
and tobacco cessation, leveraging behavioral Insights to drive audience engagement and
sustainable behavior change across diverse communities

Organizational Innovation: Led pandemic response communications and spearheaded the
development of a digital-based event management system to maintain public engagement and
service delivery during lockdown

Strategic Collaboration: Partnered with government entities, healthcare stakeholders, and
international organizations to align communication efforts with global health priorities and
national objectives

Talent Development: Structured training initiatives and mentored students in media
production and impact-driven messaging, fostering the next generation of public health
communicators

Community Resilience Initiatives: Led community-based psychosocial programs designed to
enhance emotional coping mechanisms and resilience among vulnerable populations

Targeted Intervention: Delivered specialized psychological and emotional support to children in
crisis, operating under professional clinical supervision to ensure evidence based care

Safeguarding & Ethics: Championed rigorous safeguarding, confidentiality, and ethical
communication standards, ensuring a secure and trusting environment for beneficiaries