Marketing Manager
Smart Salem Dubai
Total years of experience :14 years, 6 Months
Led the change initiative to improve marketing excellence at this AI-driven medical centre in Dubai.
As a core member of the brand development taskforce,
I delivered a strategy to position Smart Salem as Dubai's most modern visa processing medical center.
The goals of my engagement were :
1 - Increase sales conversion volume by ~130%.
2 - Review brand strategy and refresh brand identity.
3 - Launch new flagship center in Dubai south (TECOM) targeting new audience segments and raising commercial value of company to improve (EPS) pre-KSA expansion pitch.
The impact I made led to:
1 - Revenue growth highest footfall in Jan 2023 Q1.
2 - Drove demand capture among key segments: enterprise & startups, freezone authorities and the public sector.
3 - Revenue driver expansion - third center launched with new services to raise commercial value.
4 - Increased profitability, lowered customer acquisition costs by ~40%, streamlined marketing spend.
Marketing services consultancy advising CEO's and partners of clients in public sector and professional services Bahrain and KSA. Results:
●Led board-level brand strategy for UK - Saudi firm to secure mega-project contracts in Riyadh, NEOM, Mecca (SAR 1.2M).
●Coached senior partner at Grant Thornton on employer and personal branding to increase market visibility.
●Deployed marketing funnel techniques to impact tax advisory by 8% lift in new engagements.
Trusted marketing expert and digital lead at Bahrain's family-business led dealership, retailer and business conglomerate. Results:
●Managed annual spend of USD$ 750K for retail, optimizing project and advertising spend to boost profitability.
●Aligned with the regional principal and business heads to establish a digital marketing dashboard and daily marketing KPIs.
●Trained non-digital executives on executing CRM campaigns to improve customer life-cycle operations.
●Led product launch operations and brand management for Infiniti earning record single-day revenue (USD$.795K).
●Drove market/consumer research sprints to gather intelligence, develop short-cycle sales campaigns and increased market share for product portfolios Renault, Infiniti, and Nissan;
Led and delivered mega-project for brands such as Louis Vuitton, Airtel, Blackberry, Kingfisher and Romanov working with artists such as Beyonce, Black Eyed Peas, Machine Head, Megadeth and Iron Maiden.
A 4-year Bachelors in Engineering.