Jenah Chey Calindas

• Promoted within 1 year from Marketing Admin Executive to Product Marketing Executive
under the Appliances Department to manage the Beauty & Personal Care, and Aqua
Category
• Executed marketing strategies to drive growth, including product development, market
analysis, and customer insights
• Identified new market opportunities through SKU expansion, e-commerce growth, and
new channel development
• Planned and executed integrated marketing campaigns and customer initiatives,
managing budgets and optimizing performance
• Managed A&P budgets and product P&L to maximize marketing ROI and profitability
• Supported pricing strategy and negotiations to balance competitiveness and margin
growth
• Liaised with Retail and Creative teams on vendor settlements and communications

• Promoted within 2 years from Executive Assistant to the General Manager to Executive
Assistant supporting the Group Management Team (CEO, CFO, CIO, CCO, HR Director)
• Managed complex calendars, daily schedules, and coordination of internal and
international meetings for senior leadership
• Prepared and reviewed executive communications, including meeting minutes, memos,
and policies, ensuring clarity and professionalism
• Coordinated end-to-end travel arrangements (business and personal), including flights,
visas, accommodations, and detailed itineraries
• Liaised with cross-functional teams to resolve issues and provide day-to-day
administrative support
• Supported Sales by developing presentations and data reports for Board-level meetings
• Oversaw maintenance and operations of office facilities, warehouses, and real estate
properties

• Acted as the Executive Assistant of the company owner/CEO - managing daily operations, scheduling, and communication
• Oversaw HR and administrative functions, including recruitment, staff onboarding, and day-to-day office management
• Led end-to-end event management, overseeing pre-event planning, logistics, execution on the event day, and post-event follow-up
• Collaborated with the CEO and Business Development Manager to develop and manage budgets, pricing strategies, and contract negotiations, including creating and reviewing quotations to ensure alignment with business objectives.
• Directed marketing efforts, handling client and media communications for PR initiatives, and contributing to the companys brand presence.
• Managed digital marketing activities, including social media content creation, email marketing campaigns, and email management to drive engagement and customer retention.
• Supervised and coordinated internal and external teams, including in-house creative staff (graphic designers) and external suppliers to meet project deadlines and quality standards.

• Collaborated with the Business Development Manager to drive client acquisition through product presentations and project cost negotiations
• Led in-store promotional campaigns and activations
• Recruited and coordinated a team of brand promoters, overseeing their training, performance, and adherence to campaign guidelines. Trained promoters to improve their product knowledge, sales techniques, and customer engagement.
• Supervised logistics and operations for all promotional activities, managing the ingress and egress process across multiple stores and locations
• Presentation of market feedback and sales data to clients, providing insights for future campaigns
• Worked with leading global brands including Godiva, Nivea, Honda, Al Marai, Braun, Citizen Watch, etc.

• Coordinated and managed marketing activities across 11 branches nationwide, including trade fairs, mall displays, showroom events, and regional promotions
• Oversaw the companys online presence, managing website content, social media posts, PR releases, and responding to customer inquiries and complaints
• Collaborated with the graphic design team to create marketing materials
• Managed marketing merchandise and distribution
• Handled customer inquiries and complaints

• Led a team of copywriters and graphic designers to create client presentations for their digital campaigns, social media management, TVC production, activations, and events.
• Built brand identity through targeted social media marketing campaigns, including content planning, scheduled posting, and advertisement boosting
• Managed the creative process from concept to execution
• Collaborated with key clients such as NutriAsia, Welchs, UFC, and Silver Swan