Marketing Development for Garnier
L'Oreal Middle East
Total years of experience :2 years, 10 Months
L'Oreal Middle East - Marketing Development for Garnier September 2013 - Present
• Part of the new L'Oreal development hub for the Middle East for Garnier hair care, hair coloration and skin care, which consists in developing and creating new products that match the Middle Eastern consumers' needs.
• Building the future strategy of the Garnier brand in the Middle East.
• Undergoing various research studies and tests such as Blind Usage Tests, Exploratory studies, Focus Groups and consumer visits, to gain better insight into the market and our consumers.
• Building and creating new product concepts and packaging that will be launched in the future.
L'Oreal (Paris) - Intern, marketing coordinator February 2013 - August 2013
• Working on the Garnier brand as a marketing coordinator, in direct contact with the countries in the zone, helping them set up and implement their strategies.
• Assisting in creations of concepts for our zone, artwork implementation, and data analysis.
• Middle East and Africa Zone: KSA, UAE, Kuwait, Lebanon, Syria, Iraq, Jordan, Pakistan, Iran, North Africa, South Africa and Central Africa
Ilevel (Lebanon) - Account executive (Shopper marketing) June 2010 - November 2011
• Promoted from a Junior Account Executive to an Account executive within a year.
• Handled accounts such as Nestle CPW, Nestle Professional, Kit Kat, and L'Oreal (Dubai and Paris)
• Worked on the creation and opening of the first Kit Kat factory children's museum in Jebel Ali, Dubai.
• Worked on key L'Oreal Paris packaging accounts, helping in the launch of major consumer products such as Elvive and White Perfect for South Africa.
• Managed client requests and the creative team's workflow regarding projects, often working under tight deadlines.