Jens Behnisch, Sales & Marketing Director

Jens Behnisch

Sales & Marketing Director

eLearnSecurity

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, BSA
Experience
16 years, 10 Months

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Work Experience

Total years of experience :16 years, 10 Months

Sales & Marketing Director at eLearnSecurity
  • United Arab Emirates - Dubai
  • My current job since March 2013

» Overseeing worldwide sales and marketing operations
» Managing a worldwide sales-team, re-sellers and affiliates
» Defining a sales and marketing strategy
» Planning and implementing sales, marketing and product development programs
» Developing and implementing strategic marketing plans, sales plans and forecasts to achieve corporate objectives
» Planning and overseeing advertising and promotion activities including print, online, electronic media, and direct mail
» Development and recommendation of product positioning and pricing strategy to produce the highest possible long-term market share
» Full responsibility for e-marketing
» Managing implementation and switch to several CRM and email-marketing systems (Salesforce, Silverpop Engage, Infusionsoft, Exacttarget)
» Organisation of conference and exhibition attendance, strategic planning
» Responsible for website overhaul and improvement
» SEO, SEM, PPC
» Social Media Strategy management
» Support operations
» Employee training
» Creating winning proposals
» Business development with government entities
» Public relations
» Building relationships with universities and colleges
» Planning and forecasting
» Creation of collateral's and sales material
» Business development
» B2B sales
» Creating sales material and presentations
» Account management
» Responsible for e-commerce operations
» P&L responsibility
more @ https://www.linkedin.com/in/jensbehnisch

Sales Director
  • United Arab Emirates
  • December 2012 to March 2012

part of souq.com, now Amazon.com)
➢ Member of the company’s senior executive staff, reporting directly to COO

VP Sales & Marketing at not disclosed
  • Philippines
  • July 2009 to December 2009

Developing, maintaining and improving business relations with all customers
➢ Business development for domestic and international markets
➢ Building and leading a multicultural sales team
➢ Forecasting & reporting
➢ Creating, implementing and optimizing sales processes
➢ Managing full web development process for clients projects (incl. SEO, SEM, PPC)
➢ Developing and implementing the social media strategies for clients projects
➢ Setting up and managing affiliate programs (publisher and advertiser side)
➢ Analyzing sales statistics to determine business growth potential
➢ HR management for sales and marketing staff, interviewing and hiring
➢ Ensuring that only the best candidates with the right qualifications, skills and
experience are employed, Writing informative job descriptions
➢ Responsible for manpower planning, recruitment, developing performance
management system, developing employee welfare programs, developing and
implementing disciplinary policies, conducting exit interviews, final settlement of
employees
➢ Identifying training needs, developing and implementing training programs
➢ Developing and implementing companywide performance goals and commission
structures, Set and measure KPI’s, Performance management
➢ HR Reporting
➢ Building, managing and motivating a multinational/ -cultural team
➢ Building, managing and motivating an additional sales-team based all over the world
(online contact only)
➢ Coordinating sales operations with all other departments/divisions of the company

Store Manager at EITC (Emirates Integrated Telecommunications Company (PJSC)
  • June 2006 to June 2009

Building, managing and motivating multinational/ -cultural team
➢ Ensuring customer satisfaction on all levels
➢ Scheduling and assigning employees, following up on work results
➢ Maintaining store staff by recruiting, selecting, orienting and training employees
➢ Coaching, counseling, and disciplining employees
➢ Planning, monitoring, and appraising job results
➢ Achieving financial objectives by preparing an annual budget; scheduling
expenditures; analyzing variances; initiating corrective actions
Page 3 of 4
➢ Identifying current and future customer requirements
➢ Ensuring availability of merchandise and services, maintaining inventories
➢ Determining additional needed sales promotions
➢ Analyzing operating and financial statements for profitability ratios
➢ Securing merchandise by implementing security systems and measures
➢ Protecting employees and customers by providing a safe and clean store environment
➢ Maintaining stability and reputation of the store by complying with legal requirements
➢ Maintaining operations by initiating, coordinating, and enforcing program, operational,
and personnel policies and procedures
➢ Using ERP Software

Regional Sales Manager at EITC (Emirates Integrated Telecommunications Company
  • United Arab Emirates
  • August 2008 to September 2008
General Manager at Century Recruitment Services
  • United Arab Emirates
  • May 2005 to June 2006

worldwide staffing solutions and
recruitment company) - Dubai
➢ Overall responsibility of man power planning and recruitments
➢ Developing the induction programs for the new recruits
➢ Working out the compensation plan and policies
➢ Conducting researches to study the current compensation trends in the market
➢ Developing and implementing the performance appraisal system
➢ SSH&E - Develop standards and implement them
➢ Identifying the training needs, developing training programs to ensure constant
learning and development of employees
➢ Establishing a proper organizational structure
➢ Developing and implementing disciplinary and employee welfare policies
➢ Developing the exit process for the employees
➢ Dealing with the final settlement of employees when they leave
➢ Maintaining good internal communication within the company
➢ Developing various reports for higher management which make it easy to make
decisions regarding the current resources

manager at Knitghtsbridge Commercial LLC - Gulf
  • United Arab Emirates
  • May 2004 to June 2006

company for fitness and bodybuilding supplements)
➢ Complete office management
➢ Senior sales manager for UAE
➢ Managing the supply chain for all orders
➢ Building, managing and motivating multinational/ -cultural team
➢ Maintaining store staff by recruiting, selecting, orienting and training employees
➢ Coaching, counseling, and disciplining employees
➢ Business development, exhibition visits, worldwide communication
➢ Initiating and overseeing marketing campaigns
➢ Getting the whole office IT setup (own call-center included)
➢ Web development, online content creation, social media, SEO, SEM, PPC
➢ Timely reporting to the company owners
➢ Complete accounting for Dubai office
➢ Legal documentation, arranging requirements, dealing with UAE officials

Senior sales manager
  • to

charge of all sales activities, departments and personnel
involved in sales and marketing
➢ Business development worldwide markets
Page 2 of 4
➢ Forecasting & reporting
➢ Account management for major clients
➢ Led the strategic planning of sales activities and initiatives
➢ Incorporated different product lines into one unified sales approach
➢ Worked closely with IT to set up sales reporting tools
➢ Set up and implemented usage of Sugar CRM
➢ Improved cross-departmental relations to boost efficiency and speed up decisions
➢ Created, implemented and optimized sales processes
➢ Set up easy to use top level reporting structure to improve information flow
➢ Introduced identifiers to classify customers into groups
➢ Added outbound sales channel (instead of relying on incoming requests only)
➢ HR management for sales and marketing staff, interviewing and hiring
➢ Training and coaching of sales team
➢ Developing, maintaining and improving business relations with all customers

Senior sales manager
  • to

charge of all sales activities, departments and personnel
involved in sales and marketing
➢ Leadership of the sales department
➢ Member of the company’s senior executive staff, reporting to the CEO/ President
➢ Involved in the strategic planning of company policies, objectives and initiatives

Education

Bachelor's degree, BSA
  • at Canterbury University
  • August 2010

as managing director of a health club and instructor for physical fitness, final grade “very good”,

Master's degree, BSA
  • at Canterbury University
  • August 2010

as managing director of a health club and instructor for physical fitness, final grade “very good”,

Specialties & Skills

Business Process Improvement
International Business Development
Social Media Marketing
Retail Management
Customer Satisfaction
BUSINESS DEVELOPMENT
MANAGEMENT
MARKETING
REPORTS
WEB SITE PRODUCTION
ACCOUNT MANAGEMENT
ADVERTISING
AUTOMATION

Languages

English
Expert
German
Expert