Deputy Manager - Advertising sales
Firefly Communications
Total years of experience :11 years, 3 Months
QCN Magazine: Qatar Construction News Magazine (QCN) is a monthly Magazine that covers the construction industry in Qatar.
- Identifying and Prospecting for ideal clients from the construction industry.
- Understanding the media strategies and plans of clients with an objective of approaching them for ad sales at the right time
- Working closely with the PR manager for effectively presenting the write-ups and advertorials within the supplements.
- Responsible overall for the revenue generated through the QCN Magazine.
Company profile: Red Door Productions is an agency that conceptualises and executes special reports and supplements for two leading newspapers in UAE - Khaleej Times (English) and Al Khaleej (Arabic). The revenue is earned from advertising space selling within the supplements and Reports.
- Identifying and Prospecting for ideal clients that would fit the upcoming supplement.
- Understanding the media strategies and plans of clients with an objective of approaching them for ad sales at the right time and appropriate supplements.
- Working closely with the PR manager for effectively presenting the write-ups and advertorials within the supplements.
- Responsible overall for the revenue generated through the supplements.
- Handling the Business Development function for both Merge 104.8 FM & Al-Wisal 96.5 FM
- Identifying and prioritizing a target list of sectors. Determining client marketing strategies, budget cycles including new emerging growth areas.
- Presenting the stations and creative concepts as a viable communication platform to marketing/ branding heads of organizations
- To gather complete information about the client’s marketing plan, budget and media mix.
- Conceptualizing creative and innovative advertising and branding ideas that match the client’s requirements.
- Planning for the special events during the year well in advance; creating properties by working closely with the content team and ensuring that they are successfully sold and executed.
Major clients handled: Suhail Bahwan Group, GMC, Suzuki, National Bank of Abu Dhabi, VLCC and The British Council
- Identifying the client’s advertising and promotion requirements and formulating appropriate sales strategies.
- Identifying Support requirements for Key Accounts and presenting it to the Management
- Assist in Product Promotion activity in-line with Market and Organization Objectives
- Analyse the competitor offerings and formulating appropriate strategies to counter the same.
- Coordinating with editorial for appropriate in-program integrations for the client.
- Liaison with Cross function departments during the selling process such as Marketing, Legal and Finance etc.
- Selling Sponsorships and associations for the major on-ground Events
Major clients handled: Renault, MRF, Mitsubishi, Ford and Saint Gobain.
- Constantly be in touch with the clients to ensure that Mirchi is part of every campaign
- Identify new monetising avenues on the medium and suggest the same to the client
- Identify Quick-Win Opportunities and involve critical Organizational resources to Maximize revenues
- Coordinating Product Launches and Monitor Product Performance with requisite suggestions to Management
- Co-ordinating with the creative team in the production of commercial spots
- Acquisition of new corporate clients for the bank
- Recruitment of sales executives and ensuring their productivity
- Training the sales executives in soft skills and in product features
- Relationship Management
- Responsible for achieving the sales targets in terms of client acquisition and number of accounts opened
- Sorting out service related issues with corporate clients
- Continually checking the salary account opening forms to confirm on KYC and audit requirements
- Maintenance of documents for audit requirements
- Sales of Personal Loan products
- Cross selling of insurance products
- Imparting training to new comers in the organisation
- Collections for both front end & delinquent buckets
- Conducting training programs for new comers (officer and higher levels) in the organization
- Managing sales target and revenue
- Ensuring adherence to audit guidelines and procedures
- Entrusted with the responsibility of Cash and credit operations
- Ensuring productivity of DSTs (Direct Sales Team)
- Managing and motivating a team of executives in identifying NRIs and converting them to clients
- Initiating new business promotional activities and deciding on strategic placement of ICICI hoardings in the region
- Training the sales team in product features and moulding them into a strong sales force by continually monitoring and working with them
- Resolving customer service issues as and when they occurred
Dealer/ Distributor Management:
- Handling the dealer network for the sale and promotion of Carrier Air Conditioners.
- Developing the dealer network by approaching new dealers.
- Assisting the dealers in closing high value projects
Retailer Management:
- Initiated new relationships with retail outlets in the region.
- Ensured sales turnover of the air-conditioning units through the retailer network
- Planned promotional and sales activities in the region.
- Ensuring the proper display of Carrier products at the stores.
Operational:
- Managed the responsibility of collecting and rotating the dues from the Dealers and retailers
- Sorted out pricing and billing related issues as and when they occurred
➲ MPIB, (Masters Programme in International Business), PSG Institute of Management, Coimbatore 2003 Covers: International Trade Agreements, WTO norms, Foreign Exchange Management, International Marketing, Brand Management, Business Strategy, Management Accounting, Micro Economics. Major: International Marketing
➲ B.Com, Madras Christian College, University of Madras, 2001, Course Covers: Accounting, Advertising, Marketing, Economics, Business Statistics Major: Advertising & Marketing