Marketing Manager
Next Generation Educational Consultancy
Total years of experience :15 years, 4 Months
• Developing and executing a Plan to introduce and successfully market the organisation’s unique blended learning platform across schools in the UAE.
• Communication - developed all internal & external communications such as Annual reports, Brochures, Newsletters, and collateral for branding, events & campaigns.
• Content writing: writing copy and proof reading for website, newsletters, intranet, speeches, press and marketing collateral.
• Social Media & Website Management - managing the organisation’s online presence.
• Brand building - promoting causes & events through pitches & proposals.
• Corporate Social Responsibility - creating CSR strategies for corporate clients.
• Business Development - identifying new & potential corporate donors.
• Relationship Management - developing & sustaining relationships with various stakeholders, i.e., corporates, Govt. bodies, communities, educational institutions etc.
• Event Management - planning, organising and executing events.
• Corporate & Public Relations - developing and sustaining relationships with existing and potential corporate partners, managing all media & PR agencies.
• Deduplication of banking systems, identified customer relationship and grouping of total retail exposure.
• Scrutinized documents and identified discrepancies.
• Identified product and policy schemes and applied them during processing.
• Performed employer & customer verifications and handled Finnacle CRM related queries.
• Liaised with various sourcing channels
• Developed and executed Public Relations strategies and projects for industry clients such as Tourism Authority of Thailand, Kenya Tourist Board, Mandarin Oriental etc.
• Content writing for press releases, publications, promotions and campaigns.
• Organised and coordinated Media Fam trips and corporate events such as Arabian Travel Market 2011, Emirates Brochure Launch 2011, Mandarin Oriental Fanfare 2011.
• Analysed results and prepared reports detailing PR value.
• Successfully lead and executed a £2.5 million project within the organization.
• Lead and managed a team through regular coaching, annual appraisals etc.
• Headed the Internal Communications team at the branch.
• Reviewed P&L accounts, ensured customer service, operational and commercial compliance, and sales targets.